Media for the Free Generation CSE: FLYY May 2020 FSE: 3AT - - PowerPoint PPT Presentation

Media for the Free Generation

May 2020

CSE: FLYY FSE: 3AT

This information contains certain forward-looking statements within the meaning of various safe harbor provisions of various securities laws. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this presentation. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Forward-Looking Statement

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

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Executive Summary

MediaCentral is consolidating the over 100 million coveted and premium consumers of the 100 urban media publications across North America. Creating the most significant untapped audience of influencers in North America. By migrating these premium readers to Digital formats, MediaCentral will Monetize this massive market through: Events, Social Media, Programmatic Advertising, the use of Influencers and the building of on trend digital publications such as: eSports, Sneaker Culture, ESG, Psychedelics and Cannabis. MediaCentral has:

• Completed 3 rounds of financing totaling C$5.8 million in May and August 2019 and

February 2020

• Launched Canncentral.com: an on trend Digital Cannabis publication in September 2019
• Completed an RTO in October 2019
• Purchased NOW Magazine and nowtoronto.com: Toronto’s oldest Alternative Weekly

newspaper in November 2019

• Purchased The Georgia Straight: Vancouver’s oldest urban media publication in February

2020.

• Commenced beta launch of ECentralSports.com; a Digital esports and egaming publication

in April 2020

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Our Plan

CONSOLIDATING THE PREMIUM AUDIENCE IN THE DIGITAL MEDIA MARKET

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Investment Highlights

Consolidating the fragmented urban media markets to secure 100 million targeted and premium readers; delivering significant shareholder value and innovation in the $300 billion digital publishing market. MediaCentral:

• Reaches 6.5 million highly coveted readers each month
• Is the largest publisher of alternative urban media in Canada

Developing a suite of high-quality publishing assets, driving interest from the momentum of emerging trends, while remaining unaccountable to regulatory and capital expenditure requirements. Strategic corporate team is composed of publishing, technology and capital markets professionals who together are well-positioned to deliver high-quality content, strategy and substantive value across multiple coveted alternative platforms and channels.

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Company Milestones

• Series A: Seed round
• f financing $2.3

Million@ $0.02 completed

March 2019

• Initiate

development of CannCentral.com

April 2019

• Series B: Seed round of

financing $2.0 Million @$0.05 completed

• Beta test begins
• RTO announced

July 2019

• Series B round of

financing closes

August 2019

• CannCentral.com

launches

September 2019

• RTO completed
• Commencement
• f trading on CSE

October 2019 November 2019

• Commencement
• f trading on FSE
• Closing of NOW

Communications

• Inc. acquisition

December 2019

• Announced Binding

Letter of Intent to acquire The Georgia Straight

January 2020

SUCCESSFUL TRACK RECORD OF RAPID EXECUTION AND NET GROWTH

6 February 2020

• Closed convertible

debenture for $1.6 Million

• Closed the acquisition of the

Georgia Straight

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

April 2020

• Launch of

ECentralSports

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Digital Media Market Overview

In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the first time, digital will account for roughly half of the global ad market. Advertising revenues from digital video saw the largest rise among all formats — an uptick of 37 percent—catapulting to $16.3 billion in 2018 from $11.9 billion in 2017. Polar estimated that the global ad market will grow from $590 billion this year to $775 billion in 2021, at a rate of 7% year-over-year growth. Digital advertising is expected to be 48% of the market, while mobile represents 78% of that total. By 2023, marketers will allocate more than 50% of their budgets to digital advertising. The Internet is already the single-largest advertising segment, accounting for 40.6%

• f all ad revenue in 2018.

Digital ad spending % change % of total media ad spending

Digital Ad Spending Worldwide, 2018-2023

Billions, % change and % of total media ad spending

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Target Audiences

(North America)

The Creative Class

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100% 44.9% 36.7% 39.7% 40.8% 23.6%

$135,000 $100,000 $77,400 $71,400 $66,900 $52K 39 43 42 37 38

Cannabis Users GEN POP

Average/Median Age Median Household Income Key Cities %Holding Creative Class Jobs

(S.T.E.M., Entrepreneurs Education, Media Arts & Entertainment)

The Georgia Straight

Monthly Readers

NOW Magazine

Monthly Readers

Alt Weekly Newspapes

(100 Publications) Seattle Boston Vancouver Los Angeles Montreal New York Atlanta Toronto Dallas Chicago Vancouver Burnaby New Westminister North Shore Richmond Toronto Mississauga Hamilton Vaughan Richmond Hill Oshawa Whitby Pickering Brampton

• St. Catherines

New York Los Angeles San Diego Vancouver Toronto San Francisco Chicago Atlanta Minneapolis Austin New York Los Angeles Chicago Toronto Houston Phoenix Philadelphia Dallas San Francisco Seattle

Targeting the Premium Influencer Segment of the Media Market

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Our Readers

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About Georgia Straight Established as the news, lifestyle, and entertainment weekly in Vancouver for 50 years, the Georgia Straight is an integral part of the active urban West Coast lifestyle with over 1.081 million readers per week. Every Thursday, the Georgia Straight delivers an award-winning editorial package of features, articles, and reviews. Regular weekly coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver’s most comprehensive listings of entertainment activities and special events.

• Established: 1967
• 656,000 Weekly Print Circulation
• 425,000 Weekly Digital Circulation
• “Vancouver’s News & Entertainment Weekly”
• Not a “Daily” or mainstream paper
• Highest circulation of all free print newspapers in BC
• All content - Digital and Print - is free
• Digital content is largely undifferentiated from Print content
• Revenue sourced from display advertising, classifieds, sponsored content,

inserts, and events

• Independently owned & operated since 1967
• Anti- establishment alternative to conservative daily papers
• Vocal support for the environment, equal rights, free speech
• Anti-racist, inclusive, and progressive editorial position
• Median household income of $100.0k, of which ~45% have a career in creative

job classes

Our Brands

THE GEORGIA STRAIGHT GIVES MEDIACENTRAL REACH AND INFLUENCE OVER 6.5 MILLION PREMIUM READERS EACH MONTH AS THE LARGEST PUBLISHER OF ALTERNATIVE WEEKLY NEWSPAPERS IN CANADA.

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Our Brands

NOW is an iconic Canadian brand that has defined and pioneered the independent voice for more than 38 years. MediaCentral aims to unify the nearly 100 million free-thinking readers through the acquisition of independent alternative media newspapers across North America. NOW Magazine is the second property of Media Central Corporation Inc., providing it with access to approximately 25 million annual readers and marking a significant milestone in the Company’s growth and achievements. MediaCentral intends to preserve the legacy, integrity and magnitude of NOW’s historic influence on the North American media industry while guiding it into its next evolution. The Company plans to enhance NOW through the introduction of new content verticals, and by integrating it with its cannabis digital platform CannCentral.com.

According to Vivadata Fall 2019 Canadian Media Usage Survey of November 2019:

• NOW Magazine reaches 510,000 average weekly unique readers in Toronto and the

Greater Toronto Area with an average household income of $77,471.

• NOW readers are well educated, with 83% of readers reporting post-secondary

education.

• NOW is distributed to more than 800 outlets each week, with additional copies

going to popular events and festivals.

• Online, according to NOW’s Google Analytics, nowtoronto.com saw more than

763,000 unique visits in September 2019.

• Median household income of $77.4k, of which ~37% have a career in creative job

classes

NOW WAS A PLATFORM ACQUISITION THAT ENABLED MEDIA CENTRAL TO TARGET THIS PREMIUM SEGMENT

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Unparalleled cannabis lifestyle that speaks to urban influencers about emerging trends and travel, unlike typical digital content which has been limited to exploring technical identifiers like smell, taste and strain. Features lifestyle stories around cannabis use and experiences, including emerging trends in wellness, travel, food and drink, pop culture, and cannabis-related products complimented by enhanced strain and dispensary databases. Combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised to become a central source on the quickly evolving cannabis lifestyle.

• Set to become a leading global lifestyle destination for cannabis users by combining

editorial and commentary with original and aggregated content.

• Key Audiences include the urban and creative class with an median age: of 37
• Meaningful content has increased reader’s pages per session as well as increased rate
• f returning users month over month.
• Curated by an award-winning editorial team, coupled with expert data on strains,
• rigins and breeds.
• Median household income of $66.9k, of which ~41% have a career in creative job classes

Our Brands

CANNCENTRAL TARGETS A PREMIUM ON TREND MARKET

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

ECENTRALSPORTS TARGETS THE EMERGING PREMIUM ON TREND ESPORTS AND EGAMING MARKET Unparalleled esports and egaming content that speaks to key consumers about trends, news, lifestyle and happenings in the $150 billion market. ECentralSports will be a dynamic digital destination for fans in search of the latest gaming news, information and culture. Leveraging NOW Magazine and the Georgia Straight, ECentralSports will enter the market with access to 6.5 million of the most coveted consumers, and the support of award winning editors, writers and directors.

Our Brands

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Management Team

Brian Kalish Chief Executive Officer Brian is an experienced executive and entrepreneur with extensive experience in media, professional sports, health care and specialty finance sectors; he brings a unique set of capabilities and relationships to his role as chief executive officer. Most recently, he served as founding director and president

• f various specialty finance companies. In 2003, Brian co-led the acquisition

and redevelopment of the Toronto Argonauts Football Club of the Canadian Football League. In 1999, he founded the first interactive point of purchase retail medium, where a series of internet-enabled touch screens were deployed at Rexall drugstores, and was responsible for driving double digit incremental dollar sales for many of the world’s largest consumer brands. As CEO and director of Gemoscan Canada Inc., Brian was integral in leading Gemoscan to become the first company to commercialize naturopathic medical services in a retail setting.

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Rodney Davis Chief Financial Officer, CPA As a public company CFO Rodney has designed internal controls, overseen large and small business system change, built financial organizations and taken companies public, on 3 continents. Between 1995 and 1999 Rodney had led the purchase and integration of more than 200 daily and weekly newspapers including: the St. Catharines Standard and 32 related weekly papers, The Halifax Daily News and the purchase of the Financial Post from Sun Media which eventually became The National Post. Rodney’s past experience includes Vice President and Corporate Controller Southam Inc. (Canada)(1995-1999), Partner and Director of Corporate Finance for Ernst & Young (Caribbean) (2002-2004), CEO and CFO Cool Group of Companies (Jamaica)(2007-2013), the leading gas retailer in Jamaica. Rodney is a Chartered Professional Accountant registered in the Province of Ontario, Canada and a fellow of the ICAJ (Jamaica). Kirk MacDonald Senior Vice President, Revenue and Operations Kirk is a veteran media executive who brings a strong fundamental understanding of publishing, technology and sales to MediaCentral. In 2010 Kirk co-founded Adtaxi while serving as EVP of Digital First Media. Kirk grew Adtaxi to sales of over US$100 million across 6 countries and 166 cities In its first five years as its President. Kirk’s previous C-Suite and executive positions included: CEO of the Denver Newspaper Agency (publisher of The Denver Post & Rocky Mountain News) from 1999-2006; EVP Digital Sales & Marketing, Digital First Media from 2009-2013; CRO/Senior Consultant at the Toronto Star 2015-2016

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Management Team

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Igor Kostioutchenko Controller, CPA, CA, CD, CFE, CIA, LPA Igor has extensive experience providing controllership services, applying IFRS, ASPE and U.S. GAAP frameworks, advising on restructuring, mergers, acquisitions and public market offerings, and conducting accounting investigations. He later moved on to lead audit and other functions with Collins Barrow, now Baker Tilly

• Canada. Igor graduated with distinction from the University of

Toronto’s Rotman School of Management and began his public accounting career with Deloitte LLP. Anton Tikhomirov Senior Vice President, Technology & Architecture Anton has more than 15 years of experience in digital technologies, with a specialization in e-commerce. His unique approach to systems enabled him to establish a chain of e-commerce platforms in 2008 which, within two years, garnered more than one million unique visitors per month. Anton’s ability to develop and diligently execute strategic plans allowed him to open a full-service digital agency in 2016, which currently serves nearly 40 clients across Canada and the United States.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Board of Directors

Brian Kalish Chief Executive Officer and Director Larry Latowsky Director Larry is an executive with more than 14 years in the e-commerce and health care industries. Prior to its sale to McKesson Corporation, he served as interim chief executive

• fficer and chairman of the board for Well.ca, an online store

with Canada’s largest assortment of green and natural brands. He was also the chief executive officer of Katz Group Canada/Rexall PharmaPlus from 2010 to 2014 and Drug Trading Company Ltd. from 2004 to 2014, which provides independent

• r franchise pharmacy banner programs for IDA, Guardian, and

Medicine Shoppe drug stores. Larry has also previously served

• n the board of the Retail Council of Canada, Electronic

Commerce Council of Canada, and the Canadian Association of Chain Drug Stores.

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• Dr. Scott Wilson, DC

Director

• Dr. Scott Wilson is a widely recognized North American health care expert,

passionate entrepreneur and public speaker with more than 25 years of experience treating patients as a board-certified chiropractor (Canada and the U.S.). Dr. Scott Wilson is also the founder and chairman of PhysiomedTM,

• ne
• f

Canada’s largest franchised networks

• f

interdisciplinary health care clinics with more than 30 clinics in Ontario and British Columbia. Gil Steinfeld Director Gil brings more than 20 years of diverse experience and intelligence as a distinguished marketing executive and online marketing consultant to various top online gaming brands. During his career, he led various marketing efforts spanning across platforms with values exceeding $3

• billion. Gil oversaw top-level Canadian and U.S. marketing strategies for

PartyGaming Plc, and World Poker Tour in the areas of online and traditional

• media. From 1999 to 2005, Gil was the vice president of marketing at

Microgaming, where he played a significant role in growing the company from 20 to over 1000 employees.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Capitalization Table – as at March 1, 2020

1 - Seed Round A, Investors = $0.02 per unit with an attached purchase warrant for one additional common share at $0.10. 2 - Seed Round B, Investors = $0.05 per unit with an attached purchase warrant for one additional common share at $0.30. 1, 2 - Seed Round Investors are subject to pooling agreement restricting sales to no more than 10% of holdings per month post any RTO.

Issued Common Shares (Free Trading) Common Shares (Restricted) Warrants Options Total Common Shares Issued & O/S Total Fully Diluted Founders 92,550,000 19,950,000 112,500,000 112,500,000 Seed Round A, Investors March 2019 ¹ 58,750,000 58,750,000 117,500,000 117,500,000 235,000,000 Seed Round B, Investors Aug 2019 ² 20,075,000 20,075,000 40,150,000 40, 150,000 80,300,000 Amalgamating Entity 27,029,564 10,935,714 3,014,000 1,150,000 37,965,278 42,129,278 Issuances since listing @ $0.07 & $0.08/share & Acquisition of The Straight 12,361,132 1,500,000 24,300,000 12,361,132 38,161,132 Convertible Debentures assuming conv. @ $0.07/share 23,227,410 11,612,892 1,606,777 23,227,410 36,447,079 Total 198,404,564 145,299,256 173,776,892 27,056,777 343,703,820 544,537,489

Brian Kalish CEO briank@mediacentralcorp.com www.mediacentralcorp.com Investor Relations investors@mediacentralcorp.com Media Relations media@mediacentralcorp.com Legal Counsel Gardiner Roberts LLP. TRANSFER AGENT Capital Transfer Agency

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

Appendix

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL