Measuring and identifying human behaviors Technical dependencies - - PowerPoint PPT Presentation

A Psychological Science:

the hidden dependencies of Altmetrics

@BrettButtliere Knowledge Media Research Center Tübingen, Germany

Sept 26th 2017

Measuring and identifying human behaviors

• Technical dependencies important but…

Altmetrics are ultimately designed to measure human behavior.

• Important to understand the psychological dependencies.

A psychological Science Hidden dependencies of Altmetrics

Measuring what we actually want to.

• Most metrics are behavioral residue, left over from other processes.
• We can also create and design metrics, built on what we want to

measure.

Best Bad Better

A psychological Science Hidden dependencies of Altmetrics

The levels of data.

Papers, Tweets. Authors, journals, readers. Societies, Problems.

Can look at the different, even other, levels.

Use these data to understand the psych.

• Scientists are human.

– Subject to all the normal biases and such humans are.

• Science is meaning making and problem solving.
• One of the most important (in my opinion) is

cognitive conflict.

How is this relevant?

A psychological Science Hidden dependencies of Altmetrics

One (oversimplified) model of how it all works.

Beliefs/ Knowledge Information/ Original Message Conflict/ Dissonance Motivated to reduce dissonance Productivity/ Views/ Reading/ (Longer) Responses/ Negativity/ Citations

Outside Inside

(1950)

A psychological Science Hidden dependencies of Altmetrics

Most popular papers..

This is reflected in thought on what is best science

• Structures of Scientific Revolution (Kuhn)
• Falsificationism (Popper)
• Strong Inference(Platt)

A psychological Science Hidden dependencies of Altmetrics

One outcome: top controversial topics are Tweeted more

Controversy Controversy.std nTweets nTweets.std Microtopicnames 1 0.90 7 52 0.58 gender wage gap, occupational segregation, earning, inequality, wage differential 2 0.71 5.47 21 0.02 intermittent exotropia, amblyopia, strabismus, myopia progression, chick 3 0.65 4.97 46 0.50 american indian, aboriginal, indigenous australian, northern territory, inuit 4 0.53 3.98 68 0.74 indeterminacy, habit formation, precautionary saving, fertility, consumption 5 0.46 3.41 87 0.9 lead electrocardiogram, electrocardiographic artifact, intensive care unit, hemodialysis, interpretation 6 0.45 3.31 132 1.16 bipolar depression, pediatric bipolar disorder, acute mania, mania, lithium 7 0.44 3.29 27 0.18 alternative medicine, wort, complementary, homeopathy, john 8 0.44 3.25 25 0.13 microtubule, water, delayed luminescence, self organization, biophoton emission 9 0.43 3.18 72 0.78 leber, mitochondrial dna, hereditary optic neuropathy, lactic acidosis, leigh syndrome 10 0.42 3.05 65 0.72 mental rotation, sex difference, spatial ability, virtual environment, landmark

0.571

A psychological Science Hidden dependencies of Altmetrics

• 3
• 2
• 1

1 2 3 F Value b Se t Hu Liu na na 29.87 15.32 20.36 na na 17.31

• 0.13

0.03

• 4.16

LIWC na na 25.62 15.66 16.17 na na 6.18

• 0.08

0.03

• 2.48

SentiStrength 36.71 20.32 19.12 15.57 15.71 14.09 22.17 17.08

• 0.07

0.02

• 4.13
• 3
• 2
• 1

1 2 3 Total Average t value P value Hu Liu 743 11,132 366 1,109

• 0.03
• 11.38

>.01 LIWC 384 11,562 295 679

• 0.01
• 3.42

>.01 Sentistrength 65 186 634 11,145 154 51 6 1,096

• 0.08
• 19.31

>.01

Two other results suggest that… There are more negative keywords than positive keywords. Negative keywords are studied more than neutral keywords.

A psychological Science Hidden dependencies of Altmetrics

Other psychological concepts that probably matter…

• Persuasion
• Group norms
• Social status

Think of paradigm revolutions in terms of persuasion…

A psychological Science Hidden dependencies of Altmetrics

There are many many. Main thing is that we should understand them.

– Altmetrics measure human behaviors. – Psychology can help us explain these behaviors. – One major explanation is cognitive conflict. – Can see cognitive conflict most discussed, paper, topics, and keywords.

A psychological Science Hidden dependencies of Altmetrics

That’s all for now. Questions? Discussion?

@BrettButtliere 6.419

• sf.io/pzka5/

: Sept 27th 2017

I will also present Thursday at 11:15 As a part of The Twitter Effect Symposium. See full presentation and more info at:

• sf.io/*****

Relationship between tweets & controversy.

Full data – 1,956 topics

r = .05 [.008: .100] T = 2.36, p = .02 r = .128, [.064: .191], T = 3.91, p > .001

More than 20 – 918 topics

A psychological Science Hidden dependencies of Altmetrics