MARKETING OBJECTIVES Promote DuPage County as a premier global - - PowerPoint PPT Presentation

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MARKETING OBJECTIVES Promote DuPage County as a premier global - - PowerPoint PPT Presentation

Sep 04, 2022 264 likes •822 views

MARKETING OBJECTIVES Promote DuPage County as a premier global business location. Raise awareness of the talented and educated workforce and employment opportunities available in DuPage County. Raise the profile of DuPage County and

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MARKETING OBJECTIVES

  • Promote DuPage County as a premier global business location.
  • Raise awareness of the talented and educated workforce and

employment opportunities available in DuPage County.

  • Raise the profile of DuPage County and Choose DuPage.
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TARGET MARKETS

  • Site Selectors
  • Real Estate Professionals
  • Business Executives & Decision-Makers
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TARGET MARKETS

  • Chicago region
  • Midwest
  • Targeted metro areas based on specific criteria:

Higher or similar cost of doing business Major industries include manufacturing, transportation and logistics

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TARGET MARKETS

  • Chicago region
  • Midwest
  • Targeted metro areas based on specific criteria:

Wichita, Kansas Columbus, Ohio Detroit, Michigan New York, New York Hartford, Connecticut Minneapolis, Minnesota Indianapolis, Indiana

  • St. Louis, Missouri
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YTD MARKETING REVIEW

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DIGITAL MEDIA

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Search & Remarketing Ads Chicago Region

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Search & Remarketing Ads Targeted Metros

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LoopNet

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Geo-Fencing Ads

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SCREENSHOT CRAIN’S AD

Crain’s Chicago Business

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DIGITAL MEDIA

  • Impressions: 4,084,431
  • Clicks to Website: 7,982
  • Click-Thru Rate: 0.20%

INDUSTRY BENCHMARK: 0.24% CTR

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SOCIAL MEDIA

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SOCIAL MEDIA

  • Impressions: 243,013
  • Clicks: 1,829
  • Engagements: 3,750
  • Engagement Rate: 1.54%
  • Value of Impressions: $14,581
  • Followers: 6,717

+5%

ENGAGEMENT RATE BENCHMARK: 0.16%

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EMAILS

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EMAIL CAMPAIGNS

27 TOTAL

  • (4) General Campaigns
  • (4) Communities Campaigns
  • (11) Board Campaigns
  • (8) RBO Campaigns
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SCREENSHOT OF EMAIL

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EMAIL CAMPAIGNS

  • Open Rate: 34.28%
  • Click-Thru Rate: 4.67%
  • Subscribers: 3,742

+5%

INDUSTRY AVERAGES: 20.60% Open Rate, 2.4% CTR LIST AVERAGES: 23.10% Open Rate, 2.5% CTR

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WEBSITE

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WEBSITE OVERVIEW

  • Sessions: 14,016

+5%

  • Users: 11,498
  • Pages/Session: 1.62
  • Blog Posts Published: 12
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TOP LOCATIONS OF VISITORS

  • Chicago, IL
  • Detroit, MI
  • New York, NY
  • Indianapolis, IN
  • Cincinnati, OH
  • Columbus, OH
  • Lansing, MI
  • Washington, D.C.
  • Springfield, IL
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Digital Ads 43% Direct 24% Organic Search 19% Social Media 5% Referral 5% Email 4%

VISITS BY SOURCE

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TOP PAGES VISITED

  • Home Page
  • Property Index
  • Western Access O’Hare
  • Major Employers
  • About Choose DuPage
  • Upcoming Events
  • Business Climate
  • Blog
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VISITS BY COMPANY

  • Cyrus One Data Center
  • Great Lakes Dredge & Dodge
  • Grub Hub
  • Hub Group
  • Kraft Foods Group
  • Raja Foods
  • Sentinel Technologies
  • Tyson Foods
  • And more… see handout
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ADDITIONAL PROJECTS

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DUPAGE COUNTY MAP

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CURRENT & UPCOMING PROJECTS

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CURRENT & UPCOMING PROJECTS

  • Annual Report
  • Videos
  • “Project Folder”
  • Economic Indicator Reports
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COMPETITIVE REVIEW

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WISCONSIN

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IOWA

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INDIANA

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ILLINOIS

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MARKETING DISCUSSION

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CHOOSE DUPAGE BOARD DEVELOPMENT

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