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MARKETING OBJECTIVES Promote DuPage County as a premier global - PowerPoint PPT Presentation

Sep 04, 2022 •264 likes •820 views

MARKETING OBJECTIVES Promote DuPage County as a premier global business location. Raise awareness of the talented and educated workforce and employment opportunities available in DuPage County. Raise the profile of DuPage County and

  2. MARKETING OBJECTIVES • Promote DuPage County as a premier global business location. • Raise awareness of the talented and educated workforce and employment opportunities available in DuPage County. • Raise the profile of DuPage County and Choose DuPage.

  3. TARGET MARKETS • Site Selectors • Real Estate Professionals • Business Executives & Decision-Makers

  4. TARGET MARKETS • Chicago region • Midwest • Targeted metro areas based on specific criteria: � Higher or similar cost of doing business � Major industries include manufacturing, transportation and logistics

  5. TARGET MARKETS • Chicago region • Midwest • Targeted metro areas based on specific criteria: � Wichita, Kansas � Columbus, Ohio � Detroit, Michigan � New York, New York � Hartford, Connecticut � Minneapolis, Minnesota � Indianapolis, Indiana � St. Louis, Missouri

  6. YTD MARKETING REVIEW

  7. DIGITAL MEDIA

  8. Search & Remarketing Ads Chicago Region

  9. Search & Remarketing Ads Targeted Metros

  10. LoopNet

  11. Geo-Fencing Ads

  12. Crain’s Chicago Business SCREENSHOT CRAIN’S AD

  13. DIGITAL MEDIA • Impressions: 4,084,431 • Clicks to Website: 7,982 • Click-Thru Rate: 0.20% INDUSTRY BENCHMARK: 0.24% CTR

  14. SOCIAL MEDIA

  19. SOCIAL MEDIA • Impressions: 243,013 • Clicks: 1,829 • Engagements: 3,750 • Engagement Rate: 1.54% • Value of Impressions: $14,581 • Followers: 6,717 +5% ENGAGEMENT RATE BENCHMARK: 0.16%

  20. EMAILS

  21. EMAIL CAMPAIGNS 27 TOTAL • (4) General Campaigns • (4) Communities Campaigns • (11) Board Campaigns • (8) RBO Campaigns

  22. SCREENSHOT OF EMAIL

  23. EMAIL CAMPAIGNS • Open Rate: 34.28% • Click-Thru Rate: 4.67% • Subscribers: 3,742 +5% INDUSTRY AVERAGES: 20.60% Open Rate, 2.4% CTR LIST AVERAGES: 23.10% Open Rate, 2.5% CTR

  24. WEBSITE

  26. WEBSITE OVERVIEW • Sessions: 14,016 +5% • Users: 11,498 • Pages/Session: 1.62 • Blog Posts Published: 12

  27. TOP LOCATIONS OF VISITORS • Chicago, IL • Detroit, MI • New York, NY • Indianapolis, IN • Cincinnati, OH • Columbus, OH • Lansing, MI • Washington, D.C. • Springfield, IL

  28. VISITS BY SOURCE Email Referral 4% 5% Social Media 5% Digital Ads 43% Organic Search 19% Direct 24%

  29. TOP PAGES VISITED • Home Page • Property Index • Western Access O’Hare • Major Employers • About Choose DuPage • Upcoming Events • Business Climate • Blog

  30. VISITS BY COMPANY • Cyrus One Data Center • Great Lakes Dredge & Dodge • Grub Hub • Hub Group • Kraft Foods Group • Raja Foods • Sentinel Technologies • Tyson Foods • And more… see handout

  31. ADDITIONAL PROJECTS

  33. DUPAGE COUNTY MAP

  36. CURRENT & UPCOMING PROJECTS

  37. CURRENT & UPCOMING PROJECTS • Annual Report • Videos • “Project Folder” • Economic Indicator Reports

  38. COMPETITIVE REVIEW

  39. WISCONSIN

  46. IOWA

  48. INDIANA

  50. ILLINOIS

  52. MARKETING DISCUSSION

  53. CHOOSE DUPAGE BOARD DEVELOPMENT

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