Marketing for the Arts In a Nutshell: Marketing IS .. . A - - PDF document

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Mar 27, 2024 32 likes •94 views

Marketing for the Arts In a Nutshell: Marketing IS .. . A philosophy, a process and a set of strategies and tactics for influencing behavior 1 Rule Nr. 1 Understand your Audience Rule Nr. 2 Identifying Market Segments: Segmentation

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Marketing for the Arts

In a Nutshell: Marketing IS...

A philosophy, a process and a set of strategies and tactics for influencing behavior

SLIDE 2

Rule Nr. 1

Understand your Audience

Rule Nr. 2

Identifying Market Segments: Segmentation Targeting Positioning

SLIDE 3

Rule Nr. 3

Defining and Positioning the Offering

Rule Nr. 4

The Communication Mix: Design and Deliver you message

SLIDE 4

Communication Channel and Tactics
Advertising
Promotions
Direct Mail
Social Media
Public Relations

Engage with your audience via Social Media

Social Media Create Engaging Content

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Increase Visibility and Image via Public Relations

Select media outlets
Create media events
The Press release versus the press

pitch

Steps in Developing Effective Communications

Identify the target audience
Determine the communications objectives
Design the message
Select the communications channels
Allocate the total promotion budget
Decide on the promotion mix
Measure the promotions results

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6 Heidi Riegler Riegler Media | Marketing Heidi@rieglermedia.net www.rieglermedia.net