Make Cheaper Mistakes Anna Marie Clifton Product Manager, Yammer - - PowerPoint PPT Presentation

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Make Cheaper Mistakes Anna Marie Clifton Product Manager, Yammer - - PowerPoint PPT Presentation

Feb 25, 2023 603 likes •1.34k views

Make Cheaper Mistakes Anna Marie Clifton Product Manager, Yammer Clearly Product podcast @TweetAnnaMarie We make mistakes Make better, faster, cheaper mistakes An incredibly expensive Yammer mistake A whole new Android App A

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Make Cheaper Mistakes

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Anna Marie Clifton

  • Product Manager, Yammer
  • Clearly Product podcast
  • @TweetAnnaMarie
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We make mistakes

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Make better, faster, cheaper mistakes

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An incredibly expensive Yammer mistake

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A whole new Android App

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A whole new Android App

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A whole new Android App

  • 1 year of engineering
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A whole new Android App

  • 1 year of engineering
  • The whole Android team
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A whole new Android App

  • 1 year of engineering
  • The whole Android team
  • Multiple designers
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  • 1 year of engineering
  • The whole Android team
  • Multiple designers
  • Multiple PMs

A whole new Android App

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  • 1 year of engineering
  • The whole Android team
  • Multiple designers
  • Multiple PMs
  • Stalled our other work

A whole new Android App

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Negative impact on metrics

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How can we make this cheaper?

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Tricks to help you:

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Tricks to help you:

  • 1. Find the right problem
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Tricks to help you:

  • 1. Find the right problem
  • 2. Plan the cheapest experience
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Tricks to help you:

  • 1. Find the right problem
  • 2. Plan the cheapest experience
  • 3. Abandon ship when needed
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  • 1. Find the right problem

Write a clear problem statement

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Cool Feature: Subject Lines for Threads

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Cool Feature: Subject Lines for Threads

“Subject lines will help users see if threads are important enough to read.”

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Problem Statement:

“In the feed, users have trouble determining if long threads are important enough to read.”

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Clear Problem Statement

  • 1. Keeps you “user-first”
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“In the feed, users have trouble determining if long threads are important enough to read.”

Is this a real user problem?

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Clear Problem Statement

  • 1. Keeps you “user-first”
  • 2. Helps you evaluate impact
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“In the feed, users have trouble determining if long threads are important enough to read.”

Is this a big opportunity?

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Example Mistake from Yammer

#Topic boards

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Zero impact on metrics

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“Cool Feature”

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“Cool Feature”

With no users.

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Clear Problem Statement

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  • 2. Plan the cheapest experience

Like MVP, but better!

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MVP: Minimum Viable Product

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MVP: Minimum Viable Product

  • The least features
  • The lowest fidelity
  • The fastest to build
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MVE: Minimum Viable Experience

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MVE: Minimum Viable Experience

  • The closest approximation
  • Based on your assumptions
  • To get the fastest learning
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Example mistake from Yammer

Self-sufficient groups

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Fundamentally change behavior

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Fundamentally change behavior

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  • Priority workflow

Fundamentally change behavior

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  • Priority workflow
  • Triage

Fundamentally change behavior

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  • Priority workflow
  • Triage
  • Re-ordering

Fundamentally change behavior

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  • Priority workflow
  • Triage
  • Re-ordering
  • Bookmark

Fundamentally change behavior

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  • Priority workflow
  • Triage
  • Re-ordering
  • Bookmark
  • Remind me later

Fundamentally change behavior

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What if we’re wrong?

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What’s the cheapest experience to invalidate these assumptions?

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Let’s just highlight priority

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Zero impact on metrics

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Cheap experience test

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Cheap experience test

Saved us a costly mistake

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Build your MVE

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  • 3. Abandon ship when needed

It’s ok, I promise

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“The best thing we can do for velocity is not build a bad feature.”

— Gadi Ben Zvi

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We’re bad at letting go...

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We’re bad at letting go... “Loss aversion”

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We always convinced we’re right...

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We always convinced we’re right... “Confirmation Bias”

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Two easy ways to Abandon Ship!

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Two easy ways to Abandon Ship!

  • 1. Make it “ok” from the start
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Two easy ways to Abandon Ship!

  • 1. Make it “ok” from the start
  • 2. Develop your “woah” muscle
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Lose 1.5 weeks or gain 1.5 months?

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Mistakes are not problems.

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Mistakes are not problems. … big ones are.

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Make cheaper mistakes:

  • 1. Clear Problem Statements
  • 2. Minimum Viable Experience
  • 3. Make it ok to walk away
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Make better, faster, cheaper mistakes

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So we have runway to make better, faster, stronger products

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Thank you

Anna Marie Clifton
 @TweetAnnaMarie