lilachbullock.com lilachbullock.com Building relationships on - - PowerPoint PPT Presentation

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Twitter is perfect for connecting with customers, influencers & more. Building relationships

• n Twitter means:

✓ increased brand awareness ✓ more engagement => better results!

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Set realistic expectations: building strong relationships takes time Be personable & friendly Take the initiative, reach out and… Engage with other users!

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▪ What are your objectives? ▪ What do you want your Twitter/Social Media activity to achieve? ▪ Click bait? ▪ Traffic? ▪ Increase subscribers? ▪ Increase engagement/likes/followers?

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lilachbullock.com

Conversations Awareness Learning Engagement Promotion Relationship- building Listening Advertising Support lilachbullock.com

ü The only way to build relationships is to engage ü Retweet great posts ü Spend time every day connecting ü Ask/answer questions

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ü Engage with your followers and ask them questions ü Share content from followers and also from target audience ü Retweet interesting posts ü Don’t be afraid to ask people to retweet yours ü Participate in conversations ü Get targeted followers

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ü Answer questions ü Provide unique insights ü Help when asked

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Thought Leaders Strong & loyal social media following Trusted in their niche Followers care about their

• pinion

Power to influence buying decision lilachbullock.com

What type of content are they writing? What type of content are they sharing on social media? How engaged are they with their audience?

Find the right influencers for you:

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Use to sort your followers Discover who your best followers are Who has the largest following among your followers? Categorize your audience to keep track Rich user profiles: bio, past Messages and mentions

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Find influencers by topic Organize by reach, authority, influence & engagement Participate in volunteer programs

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lilachbullock.com

Similar to Buzzsumo Use keywords to search for influencers Use keywords to search for influencers Discover emerging influencers

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lilachbullock.com

Follow on Twitter Share/Retweet their content satisfaction Ask questions Engage

• ften

Be friendly and helpful

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Follow them on other social networks. Connect offline at conferences, meet ups, etc. Mention them on social media and your blog. Join and participate in their Twitter Chats. lilachbullock.com

Connecting with influencers take time Make a Twitter list to keep track of influencers Continue engaging with all

• f them

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Use tools to help you discover great users Identify, follow and engage Useful tools….

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Search through Twitter bios Organise followers by location, bio, who they follow, etc. Find new great users to connect with

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lilachbullock.com

Discover new, relevant users to connect with. Find users who are interested in the same things as you. Quickly follow back.

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lilachbullock.com

Find relevant users to follow. Add users to list. Manage and grow your following.

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lilachbullock.com

ü Use a tool like Agorapulse to monitor conversations and mentions ü Quickly respond to mentions ü Join conversations in real time

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#ASKJPM – not all engagement is good!

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• Identify influencers in your

niche.

• Find awesome users to follow.
• Start conversations with
• ther users & influencers
• Monitor conversations and join in

real time.

• Be friendly, helpful & engage!

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lilachbullock.com

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