Leverage the value of your geospatial content Increase your - - PowerPoint PPT Presentation

Leverage the value of your geospatial content

Increase your (customers) revenue by Dotka eCommerce API extension to ERDAS APOLLO www.dotkadata.com/en

Wouter Brokx CEO Imagem & partner @ Dotka Data

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Algemeen Dagblad

• Dutch daily newspaper
• 400.000 paid subscriptions (#2)
• Consumer marketing campaign ran in 2012:

“Free Aerial Photograph of Now (2011) and Then (1960)”

• Duration: 6 weeks
• Kick-back fee for content provider
• 3 upsell offerings
• TV commercial

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Dotka provided content and webshop based on ERDAS APOLLO and Dotka API

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Rotterdam 1961 Rotterdam 2011

Create personalized products

website: product samples:

1 2 3

4 factsheet available @ www.dotkadata.com/ad

Total Image previews: 15.9 million Best day 28 april: 2.3 million hits Served by ERDAS APOLLO

AD: “Very Successful Campaign!”

#1 - Product sales up by 5% !! #2 - Subscriber participation: 15% Upsell 28% with revenue: € 285,000 Order handling by Dotka eCommerce API

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eCommerce?

• Is about:
• Internet
• Service
• Automation
• Creating revenue
• Includes
• Presenting and selecting products
• Order handling & Delivery of products
• Financial transaction
• All communication with customer (email)
• And of course: Easy to use, Reliable, Quick etc

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Dotka approach to

• Commercial exploitation
• Order administration
• Personalized marketing campaigns
• Transform geospatial content in consumer ready products

How can you benefit?

How can you benefit?

• This audience and your current customers: the Geospatial sector
• Commercial: e.g. Sensor owners, Data brokers (1)
• Non-profit: e.g. Mapping agencies, Forestry agencies (2)
• Your new customers:
• large organizations selling consumer goods (3)
• Media: newspapers, magazines
• Food: supermarkets
• Oil & Gas: gas stations
• Real Estate: online house information (4)

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Proposition 1:

Expanding commercial exploitation

• Geospatial sector: Commercial organizations (re)selling geodata
• requirements:
• easy handling of acquired large volumes of geospatial data
• instant cataloguing and commercial exploitation
• of data + information products to multiple markets (B2C/B2C/B2G)
• in various product formats (prints, data, PDF report etc)
• to multiple outlets (webshops)
• example customers:
• Sensor Owners
• Data Brokers

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Proposition 2:

Automated order handling

• Geospatial sector: Organizations disseminating geo-information products
• requirements:
• easy distribution of large volumes of geospatial information
• requires automated order handling and product delivery
• to internal and/or external users
• optional in different product types: print, download, PDF report, etc
• example customers:
• Forestry agency: (repeatedly) distributes information products from (free)

available satellite imagery

• Mapping agency: distributes maps and imagery products to government

agencies and/or citizens

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Proposition 3:

Increase sales of consumer goods

• Sector: Organizations selling consumer goods
• requirements:
• easy tool to increase consumer sales through channel campaigns
• delivering personalized and localized information products or images

based on geospatial content

• example campaign: “Save 3 coupons, get free aerial photo of your house”
• various markets, such as:
• Oil & Gas (downstream): increase channel sales at gas stations
• Food: increase channel sales at supermarkets
• Media: increase newspaper sales

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Proposition 4:

Real estate information

• Sector: Real Estate
• requirements:
• easy tool to offer consumer information about their living environment
• delivering personalized and localized information products or images based
• n geospatial content
• example customers:
• Real Estate agencies
• Online real estate brokers
• Online house information services

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Your Geospatial Content Your Customers Your Current Channel Your Revenue Your Products $ € b c

16 APOLLO Advantage

PostGres database

with PostGIS

e-Commerce API

client middleware server

Your Geospatial Content Your (New) Customers Your Current Channel

Mosaic Originals

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Your Geospatial Content Your Expanded Customer Base Your Current Channel $$ €

APOLLO Advantage

PostGres database

with PostGIS

e-Commerce API

Your New Customers Your Customers

$ € $ b c a d e

Your

Mosaic

webshop Your

Report

webshop Your

Custom

webshop

shop Originals Mosaic Report webshop view content product markets transactions backoffice non-geospatial + georeferenced geospatial only geospatial only prints & downloads prints & downloads downloads consumer & B2B / B2G consumer & B2B / B2G consumer & B2B / B2G direct via payment service pr

• r invoice via subscription

ect via payment service provider

• r invoice via subscription

ect via payment service provider

• r invoice via subscription

customer management, or automatic status emails customer management, order handling, automatic status emails der handling, automatic status emails

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Mosaic Originals

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Also...

• Multi-lingual support
• Sales reporting
• User registration, authentication and subscription possible
• Free campaign set up per organization (Report)
• Consumer discount model (Mosaic)
• GeoRSS (add-on)
• Automatic emailing of personalized catalogue @ user registration of location
• New geospatial content entry automatically creates:
• updated email with new content available for this location

And more cool stuff to increase sales:

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Dotka license offering:

• API eCommerce platform
• Webshop template for
• eCommerce custom prints and downloads (~Dotka Mosaic)
• eCommerce original prints and downloads (~Dotka Originals)
• eCommerce reporting: PDF, JPG and geodata downloads (~Dotka Report)
• Remote implementation basic configuration
• Requires
• Your geospatial content & ICT:
• Intergraph ERDAS APOLLO Advantage implementation;
• Customize your own webshop design & processes;
• Select & implement Payment Service Provider and your Print Shop partner

We can assist to

Leverage the value of your geospatial content

Dotka eCommerce API extension to ERDAS APOLLO More information and inquires: www.dotkadata.com/api

Wouter Brokx CEO Imagem & partner @ Dotka Data

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