Laboratorios Fernndez y Canivell S.A. LaboratoriosLaboratorios - - PowerPoint PPT Presentation
Laboratorios Fernndez y Canivell S.A. LaboratoriosLaboratorios - - PowerPoint PPT Presentation
Laboratorios Fernndez y Canivell S.A. LaboratoriosLaboratorios FernFernndezndez yy CanivellCanivell SS..A.A. Working to improve your health and personal wellness through the diet MORE THAN ONE HUNDRED YEARS
LaboratoriosLaboratorios FernFernáándezndez yy CanivellCanivell SS..A.A.
“Working to improve your health and personal wellness through the diet”
MORE THAN ONE HUNDRED YEARS
- !
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Laboratorios Fernández y Canivell S.A.
HISTORY
Laboratorios Fernández y Canivell S.A.
The Company opens its first plant Málaga. The port city offers international development
- pportunities.
The Ceregumil brand progressively gains recognition thanks to mass marketing campaigns. Further international expansion in Asia and East Europe. The founding family sells its majority stake to a group of shakeholders, including the 2 current majority
- wners.
Launch of Pekes,
- pening the Pediatric
care line. Later follows Equinacea + Propolis Pekes. Ceregumil reaches an agreement with Puerto Galiano to share a network of 40 sales reps. 2 CMO agreements are signed with Groupe Santé (white-label) and Madison Medical (Cergumil brand). Fernández y Canivell inaugurates its new facilities with improved production and R&D capacities.
1912 1921 70s-80s 2004 2009 2010 2014 2015 2016
From pull to push marketing: a new strategic layout Successful brand building thanks to a pull-marketing strategy
68%
Bernabé Fernández Sánchez first registers the Cergumil tonic formula for its commercialization.
€6m equity investment
BUSINESS
Laboratorios Fernández y Canivell S.A.
Legendary Spanish brand whith more than 100 years of history in pharmacies Pionner in Spain in consumer marketing and advertising Extremely high awareness among consumers and pharmaciests Ideal plataform to develope additional product lines especially in kids womne´s Health and Elderly Care State of the art prodution plant for liquids Inaugurated in 2009 4000 square meters 1.000.000 L/year capacity 9001, 14001 ISO
COMMODITIES CONTRACT MANUFACTURING
Large range of products Product quality Competitive price Adjust to local consumer’s needs Adjust to local packaging needs
BRAND FACTORY
R&D professionals Manufacturing capacity Product Quality Adjust to local consumer’s needs Adjust to local packaging needs
NEW PRODUCT CONTRACT MANUFACTURING
IMAGE AND ATTRIBUTES OF BRAND
TRADITIONAL BRAND
Security Confidence Guarantee
NATURAL PRODUCTS
Without risks Without secundary effects Without chemistry
SALE IN PHARMACIES
Profesional prescription Confidence Safety
Laboratorios Fernández y Canivell S.A.
IMAGE AND ATTRIBUTES OF BRAND
Laboratorios Fernández y Canivell S.A. 1850 1887 1937 1919 1912 1898 1957
MANUFACTURING PLANT
Laboratorios Fernández y Canivell S.A.
In 2009 the company invested seven million euros in a new manufacturing plant located in Technological Park of Andalucía (Málaga).
Laboratorios Fernández y Canivell S.A.
QUALITY & MANUFACTURING PROCESSES
Natural dyes and additives (caramel, honey, etc.) are poured into the mix via a piping system linking with the previous
- chamber. 4 agitation systems of 4,000L
each keep the solution uniform during this step. In conditioning room number 1, the liquid is bottled then encapsulated. The preparation macerates in 1
- f 12 storage tank.
Each 4,000L tank correspond to a different maceration process. Rx Pharmaceutical Production Environmental Management Quality Standards Certification Name Development, production and commercialization of dietary supplement products. Continual improvement process for efficient resource management. Production and distribution of Rx and OTC drugs. Allows exports to many countries. ISO 9001:2008 GMP & FDA Compliance ISO 14001:2004
Natural raw materials Preliminary mix
Herbal essences and raw materials flow into the value chain. They are stored in the first warehouse before use. Accreditation Type Progressive mix of the active principles with water and other natural ingredients, following a carefully developed process. 2 Mixing machines (3,000 and 4,000L) ensure optimal liquid uniformity.
Secondary mix Storage Picking Maceration Packaging Bottling
In conditioning room number 2, bottles are labelled and packaged, then arranged into palettes. The palettes are transferred to the distribution area according to the
- rder schedule.
Packages are prepared according to the order flow.
Distribution by a third party
Certifications
Quality System Standards
Quality System Standards
Quality System Standards
I+D
Fernández y Canivell S.A. has a department of I+D constituted by professionals with a wide experience in formulation. In this departement, a constant investigation is carried out for the development of new products and optimization of the industrial processes
Laboratorios Fernández y Canivell S.A.
NEW PRODUCTS DEVELOPMENT
Liquid products are developed in our laboratory. The last products launched to the market are: Ceregumil ECHINACIA+ PROPOLIS and LIQUID IRON.
Laboratorios Fernández y Canivell S.A.
PROJETS INVESTIGATION
Our company collaborates with the department of cellular biology, genetic and physiology of the University of Málaga in different projets of investigation. The result of this collaboration has been the development of different studies: ‐ Study of the effects of Ceregumil Vitamix on rodents. ‐ Study of effects of Mente Activa on different parameters
- f aging in rats.
Laboratorios Fernández y Canivell S.A.
DOMESTIC MARKET
- IT IS PRESENT IN 22000 PHARMACIES OF SPAIN
- ALL OF OUR PRODUCTS ARE PRESENT IN EVERY
PHARMACEUTICAL DISTRIBUTION CHANNEL OF SPAIN
- IT IS PRESENT IN THE MOST IMPORTANT DRUGSTORES OF THE
COUNTRY
Laboratorios Fernández y Canivell S.A.
CATALOGUE OF PRODUCTS CEREGUMIL
Health Food Supplement We adapt to the needs of each country
Laboratorios Fernández y Canivell S.A.
SPAIN USA TAIWAN CHINA PORTUGAL
A PRODUCT FOR EVERY NEED
Laboratorios Fernández y Canivell S.A.
SEASONAL DECAY MENOPAUSE CARDIOVASCULAR SYSTEM NUTRICIONAL IMBALANCE COGNITIVE IMPAIRMENT SENIORS KIDS DEVELOPMENT INTELLECTUAL EFFICIENCY DEFFICIENCY- VITAMINS PHYSICAL STRESS AND FATIGUE RESTORATIVE DEFENSES SPORT AND VIGOUR BONES ANEMIA CEREGUMIL
- CEREGUMIL VITAMIX
- CEREGUMIL VITAMIX PLUS
- CEREGUMIL GINSENG
- CEREGUMIL ROYAL JELLY
- CEREGUMIL KIDS
- CEREGUMIL ECHINÁCEA+PRÓPOLIS
- CEREGUMIL PHOSPHORUS SENIOR
- CEREGUMIL PHOSPHORUS SENIOR
- CEREGUMIL OMEGA 3 DHA
- CEREGUMIL EQUINÁCEA ADULTOS
- CEREGUMIL LIQUED IRON
- CEREGUMIL CALCIUM
- ISOGUMIL
- ACTIVI MIND
Laboratorios Fernández y Canivell S.A.
CONTRACT MANUFACTURING: COMMODITIES
CONTRACT MANUFACTURING: COMMODITIES
- We are developing and formulating liquid and semi-liquid for contract
manufacturing
- We cover all the process of manufacturing bulk or second packaging
- We produce for national and international clients
PRIVATE LABEL LIQUID FOOD SUPPLEMENTS COMMERCIAL POSITIONING DIETARY INGREDIENTS
ADULTS CALCIUM + D3 VIT PREMIUM BONES Calcium and D3 vitamin MULTIVITAMINIC WITH GROUP B + C + D SEASONAL DECAY Group B + C + D vitamins GINSENG SPORT & VIGOUR Ginseng extract MAGNESIUM + B6 AND C VITAMINS SPORT & MUSCLE Magnesium and B6 and D vitamins IRON ANEMIA Iron ROYAL JELLY + C VITAMIN DEFENCES Royal jelly and C vitamin ROYAL JELLY+ PROPOLIS PREMIUM DEFENCES Royal jelly and propolis KIDS DHA + PHOSPHORUS ENERGY FOR BODY AND MIND DHA + phosphorus + royal jelly PHOSPHORUS + B12 VITAMIN NUTRIENTS FOR MEMORY Phosphorus + B12 vitamin IRON ANEMIA Iron MULTIVITAMINIC WITH GROUP B + C + D FATIGUE AND TIREDNESS Group B, C and D vitamins ROYAL JELLY+ PROPOLIS DEFENCES Royal jelly and propolis CALCIUM+ D3 VITAMIN BONES Calcium and D3 vitamin
EXPORTS FROM SPAIN
Laboratorios Fernández y Canivell S.A.
ARGELIA ARGELIA ARGELIA
www.ceregumil.com
info@ceregumil.com C/ SEVERO OCHOA,13 PARQUE TECNOLOGICO DE ANDALUCIA 29590 MÁLAGA –SPAIN- Tf: +(34) 952 33 85 00
Laboratorios Fernández y Canivell S.A.