L e ve r aging dual br ands Alan Joyc e , CE O JP Mor gan - - PowerPoint PPT Presentation
L e ve r aging dual br ands Alan Joyc e , CE O JP Mor gan Aviation Cor por ate Ac c e ss Day Nove mbe r 2010 Dual br and str ate gy Aiming to be : Wo rld s b e st pre mium a irline - Qa nta s Wo rld s b e st lo w fa re
JP Mor gan Aviation Cor por ate Ac c e ss Day Nove mbe r 2010
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Dual br and str ate gy Aiming to be : Unique dive r sific ation
Wo rld’ s b e st pre mium a irline - Qa nta s Wo rld’ s b e st lo w fa re s a irline - Je tsta r Pre mium a nd lo w fa re s I
nte rna tio na l a nd do me stic
Busine ss a nd le isure Sho rt a nd lo ng ha ul
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Dual br and fle xibility
Gro wth a djusta b le b a se d o n re turns - impro ve d c o mpe titive po sitio n
Qa nta s a nd Je tsta r, inte rna tio na l a nd do me stic F
le e t – A330 a nd B787 tra nsfe ra b le b e twe e n b ra nds
Ope ra tio na l e ffic ie nc y
Je tsta r - true L
CC a ppro a c h
Qa nta s - QF
uture driving e ffic ie nc y
Qa nta s - Ma rke t le a ding o n-time pe rfo rma nc e (OT
P)
E
nha nc ing the Gro up’ s ma rke t po sitio n
Suc c e ssfully wo rking to g e the r o n 26 ro ute s Ma inta ining do me stic ma rke t stre ng th a nd a yie ld pre mium
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Qantas – Consiste ntly be tte r OT P
19 o ut o f the la st 24 mo nths fo r de pa rture s 21 o ut o f the la st 24 mo nths fo r a rriva ls L
F
Y10 – Our b e st do me stic OT P in 15 ye a rs, b e st inte rna tio na l OT P in 9 ye a rs
Dome stic on time de parture s
75% 77% 79% 81% 83% 85% 87% 89% 91% O c t
D e c
F e b
A p r
J u n
A u g
O c t
D e c
F e b
A p r
J u n
A u g
Qantas Virg in Blue
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Qantas – Be tte r for busine ss
Mo st e xte nsive do me stic ne two rk a nd hig he st fre q ue nc y
Almo st do ub le the ne two rk re a c h o f c o mpe tito rs Ove r 4,300 flig hts pe r we e k inc luding de dic a te d Cityflye r
L
a rg e st wide b o dy ne two rk with 10 x A330s
Wide -ra ng ing re g io na l ne two rk
Unde rpinne d b y Q400 e xpa nsio n Cha rte r o pe ra tio ns g ro wth c o ntinue s Additio na l flig hts to mining re g io ns
900 de stina tio ns wo rldwide with 25 b ila te ra l c o de sha re a g re e me nts
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Qantas – Wor ld c lass lounge s
Awa rd winning Austra lia n de sig n Be st fo r b usine ss
Busine ss c e ntre s / me e ting ro o ms Re fre sh – sho we rs a nd spa s
E
xc lusive Cha irma n's c lub
I
nvita tio n o nly, re stric te d to 7,000 me mb e rs
Sig na ture dish me nu
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T e c hnology and innovation - Se tting a highe r standar d
Ne xt g e ne ra tio n c he c k in
F
irst a irline to intro duc e wo rld-le a ding te c hno lo g y
Q Ba g T
a g – a uto ma tic a lly links c usto me r lug g a g e to flig ht de ta ils
Se a mle ss tra nsfe r fa c ility la unc he d in Sydne y
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L e ading loyalty pr
am
Ove r 7.4 millio n me mb e rs, ta rg e t o f 8 millio n b y 30 June
40% g ro wth sinc e F
Y08
Me mb e rs c a n e a rn po ints with o ve r 490 c o a litio n pa rtne rs
Qa nta s Gro up a nd 27 a irline s Ca rds a t a ll ma jo r Austra lia n b a nks L
a rg e st re ta ile r – Wo o lwo rths
Re wa rds
No n re plic a b le c la ssic a wa rds Awa rd Sto re 1700+ pro duc ts Any Se a t to 100+ de stina tio ns 3.4 millio n se a ts re de e me d F
Y10
Re c o rd le ve ls o f me mb e r e ng a g e me nt
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E volution of the Je tstar busine ss mode l
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Je tstar is the le ading Asia Pac ific L CC
Stro ng c o mpe titive po sitio n a s lo w fa re s le a de r in Asia 17 c o untrie s, 52 de stina tio ns, o ve r 350 flig hts pe r da y Co ntinuo usly pro fita b le sinc e 2004 sta rt up 6th suc c e ssive ye a r o f do ub le dig it g ro wth Mo re tha n 7000 to ta l e mplo ye e s Co mb ine d o pe ra ting fle e t o f 72 a irc ra ft1 Co ntinua l inve stme nt a nd inno va tio n
Austr alia Vie tnam
Je tstar Gr
Singapor e Ne w Ze aland
1.
Inc luding Jetstar Pac ific and Je tstar Asia air c r aft
The next wave of opportunity for Jetstar is Asia
Je tstar Inte r national
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Note: 2002-2004 Australian data interpolated Source: 2010 Boeing Market Outlook, PhocusWright Online Travel Overview , Euromonitor; CAPA, Annual reports
5 10 15 20 25 30 35 40 45 50 55 2001 2002 2003 2004 2005 2006 2007 2008 2009
UK
Austr alia
Asia Pa c ific E uro pe Unite d Sta te s Glo b a l
% to ta l se a t c a pa c ity pro vide d b y L CCs
L
r ie r Shar e of T
Capac ity by R e gion/ Countr y Comme rc ial Je t Mar ke t Size & Gr
e gion
3.0% 4.8% 4.6% 0.6% 5.6% 2.8% 1.6%
CAGR
(09-29)
5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
Middle E a st Afric a 2029 36,300 2009 18,890 No rth Ame ric a E uro pe Asia Pa c ific CI S L a tin Ame ric a
Asia e xpe r ie nc ing r apid gr
CC pe ne tr ation
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Je tstar we ll positione d for Asia Pac ific gr
L
a rg e st lo w c o st c a rrie r in Asia Pa c ific b y re ve nue
L
a rg e st c a rrie r b e twe e n Austra lia a nd Ja pa n
Je tsta r ha s a nno unc e d sig nific a nt
e xpa nsio n
Sing a po re – Me lb o urne Sing a po re – Auc kla nd Sing a po re – Guilin (China ) Sing a po re – T
a ipe i – Osa ka
Sing a po re – T
a ipe i – T
F
uture g ro wth fo c use d o n:
I
ntra Asia L
se rvic e s
Ne w Je tsta r a ffilia te s
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