L A O G 1 You had one job L A O G 1 7 tool categories... - - PowerPoint PPT Presentation

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L A O G 1 You had one job L A O G 1 7 tool categories... - - PowerPoint PPT Presentation

Sep 03, 2022 117 likes •642 views

L A O G 1 You had one job L A O G 1 7 tool categories... Lets begin... 1/7 1. MozBar - plugin Demo 2. Ayima redirect checker - plugin Demo 3. Broken link checker - plugin Demo 4. Keywords Everywhere - Plugin Demo 2/7

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1 G O A L

“You had one job”

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1 G O A L

7 tool categories...

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Let’s begin...

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1/7

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  • 1. MozBar - plugin

Demo

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  • 2. Ayima redirect checker - plugin

Demo

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  • 3. Broken link checker - plugin

Demo

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  • 4. Keywords Everywhere - Plugin

Demo

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2/7

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  • 1. SEMrush Subdomains Report

Demo

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  • 2. Google Analytics Date Comparison Hack

Demo

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3/7

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  • 1. Vid IQ - Plugin and Tool

Demo

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  • 2. YouTube Analytics

Demo

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  • 3. Search Console - Top Trafficked Content Video

Strategy

Demo When to use:

  • You have high ranked and trafficked organic content already
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  • 4. Keyword Keg - Video Filters

Demo

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4/7

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Answer the public

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SEMrush KW gap chart

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SEMrush KW gap chart

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5/7

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  • 1. Zoom Out
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  • 2. Web Dev Tools - Turn Off CSS

Demo

https://blog.hubspot.com/sales/how-to-set-up-sales-compensation-plan

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  • 3. Funkify - Accessibility Tools

Demo

https://www.artofmanliness.com/articles/get-1-better-every-day-the-kaizen-way-to-self-improvement/

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6/7

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  • 1. HARO + Gmail Filters
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6/7

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Content

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80/20

7/7

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Ranking Gaps

7/7 Relevance and/or Authority and/or Quality Gap

+ Volume

Traffic Potential (SEMrush estimate of traffic for existing content)

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Ranking Gaps

7/7 Relevance and/or Authority and/or Quality Gap

+ Volume <- low volume is OK!

Traffic Potential (SEMrush estimate of traffic for existing content)

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  • 1. Content Competitor -> Pages Report - SEMrush

Demo When to use

  • You have not done a lot of content yet
  • Competitor has weakness
  • Competitor has content driving 1,000+ visits month
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  • 2. Moz Keyword Explorer or BuzzSumo Question

Analyzer

Demo When to use

  • I don’t even know what starting topics to look at
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  • 3. Search Suggest Hacks - “won’t” “doesn’t” etc

Demo When to use

  • You are in the position to do content marketing / info content around products
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  • 4. Keywords Everywhere + site: searches

Demo When to use

  • You have a fair amount of content and authority already
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  • 5. Big UGC Sites -> SEMrush + filters

Demo When to use

  • You are in a space where a big UGC ranks and targets your demo (ie:

slideshare for B2B, Pinterest for home decor, Quora for general info etc)

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7/7

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  • 6. SEMrush Keyword Gap

Demo When to use

  • You already have a lot of content
  • You can identify a content competitor that has a weakness and they have a

lot of content they are ranking well for

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Free 15 Days SEMrush GURU

http://www.evolvingseo.com/SEMrush15 (Good through tomorrow only!)

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7 Tool Categories

1. Plugins 2. Diagnostics 3. Video SEO 4. Make you look good 5. UX 6. Reactive 7. Content

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Q&A

@dan_shure