Kia Ora Rotary District 9910 Membership Seminar 2018 - - PowerPoint PPT Presentation

• Kia Ora

Rotary District 9910 Membership Seminar 2018

• Welcome

Rotary District 9910 Membership Seminar 2018

Matthew McLeod

Rotary Club of Henderson District Membership Chair

Elaine Mead

Rotary Club of Westhaven Governor Nominee (2020-2021) Alumni Chair District Training Committee

Engaging Members

As a Rotarian, I make my club and Rotary stronger by my active participation.

Engaging Members

The largest loss of new members happens within the first two to three years of joining a Rotary Club. Need to Change Our Way of Thinking Retaining Members     Engaging Members Some common words used in Engagement Create Interest, Involve, Engross, Immerse, Enthral, provide Action, get Excited.

Group Discussion

• Why is it important to engage our

members?

Past Reasons to Join Rotary

• Social Considerations
• Stature in the community
• Business networking
• Entertainment
• Connections with our community

Current Reasons to Join Rotary

• The desire to do something important
• utside the workplace - PROJECTS
• The desire to work within a group of

peers - NETWORKING

• Connect with the community –

DOING GOOD

• The opportunity to develop

leadership skills – PERSONAL GROWTH

Bringing together NEW Rotarians & Longer Serving Rotarians

• Existing Club ?
• Or form a New Group ?

Skills & Advice is available more about this later today

• Why are you in your Rotary club?
• What keeps you in your club?

This generally describes the “VALUE” of your club

• r the Benefits of belonging

Why members leave Rotary

25% = Uncontrollable losses

• death, illness and relocations

75% = Controllable [US statistics]

Club activities and club environment

• Cost
• Personal

Membership Termination Stats for District 9910

In the 5 years to 30 June 2018:

147 members who had been in Rotary for less than a year terminated their membership. 250 members who had been in Rotary for 1-2 years terminated their membership.

Membership Termination Stats for District 9910

Stated reasons for termination: Business obligations: 23% Other 20% Relocated 17% Health / Personal 14% Family Obligations 10% Joining a new club 6% Undefined 5% Deceased 4%

Controllable Losses

Club activities and club

environment:

Not feeling welcome – left out Boring - no fun Poor programmes No meaningful service projects Questionable / outdated practices

Excessive fines Same old agenda – week after week No flexibility

Controllable Losses

Cost:

• Expensive dues & meals
• Fund raising takes time &

money

• Constantly asked for money

‘Mandatory’ donations or buying

• f tickets

Controllable Losses

Personal: Attendance is difficult Inconvenient meeting time No networking opportunities Job/family commitments Seems like a ‘Good Old Boys’ club Very cliquey Too many argumentative people

Why is it like this? What can we do about it?

Member Surveys & Exit Interviews

Find out what could be done better. Recommended Survey Actions

• Club Health Check should be used
• Strive for 100% return (pick up at the door)
• Email or meet with non-attendees

Conduct Exit Interviews

• One on one – over lunch or coffee
• Find out the real reason for leaving

Member Surveys & Exit Interviews

Share results with the members Be prepared to act on the results

Use Rotary pdf on “Be a Vibrant Club” – Google: Rotary pdf 245AUNZ

Keys to Being a Vibrant Club

• Conduct meaningful projects
• Quick hands-on projects [max 2 hours]
• Share the success – great stories inspire !
• Invite new members to find a community project – put

up some $$$’s to fund it

• Try new ideas
• Conduct a Health Check
• Vary meeting formats [e.g. times/style/venue]

Keys to Being a Vibrant Club

• Mentor new members
• Allocate new members to Community Service /

Projects team [don’t put them in Fellowship or stick them behind the bar]

• President and President Elect [Vice Pres.] should

meet individually with every member for a coffee chat – get to know them and their interests

Keys to Being a Vibrant Club

• Offer Rotary learning opportunities [RLI]
• Financed by Club & District
• Encourage groups of members to attend
• Report back with one proposal for innovation or new

project

• Get newer members leading projects and chairing

committees as soon as possible

• Prepare members for future leadership roles

Keys to Being a Vibrant Club

• Get Web Connected
• Website / FaceBook – let new members know who you are,

what you do

• Club Details on My Rotary – informed members are engaged

members

• Keep information on Web and FB up to date
• Add link to member’s business website

Keys to Being a Vibrant Club

• Start up an Interact Club
• Gives members an interest in another group
• Opportunity for mentoring / career sharing
• Shared projects and events
• Encourage new members to lead the initiative
• Rewarding and motivating
• Meet with other clubs in your area
• Joint meetings
• Shared projects

Engaging Members – in short

• Do everything you can to engage and keep current members
• Make sure all members are involved and that we meet their

expectations

• Change what has to be changed to be “engaging” and

“attractive”

• Be a vibrant club – revitalise the existing and attract new

blood

• If your club is good at something – take it from “good” to

“great”

• Above all BE FLEXIBLE

Jerry Norman

Rotary Club of North Harbour District Governor

https://youtu.be/66XiHMvf2lg

Watch the video of DG Jerry Norman speaking about his experience setting up the E-Hiku Satellite Club in Kaitaia and how to get Maori people to join Rotary. Followed by Min Roche, Immediate Past President of New Lynn Rotary Club. In the 2017-2018 year, Min’s club grew from 24 to 35 members and is one of the most diverse in terms of age, gender and ethnicity in our District. Min talks about attracting Filipino members to their club.

New Lynn’s newest members

Elaine Mead

Rotary Club of Westhaven Governor Nominee (2020-2021) Alumni Chair District Training Committee

Why do people join Rotary?

Friendship Community Service Family History New to the area Personal Development Public Speaking Skills Global Citizen Leadership Development Ethics & Values Non-political Non-denominational Youth programmes Networking

Scenarios

• Works 4 days a week
• Sometimes travels for work
• 2 children at school
• Single parent
• Rotary Alumni
• Single
• No family locally
• Elderly parent
• Needs full-time care for a period
• Youth Committee chair
• Just had their first child
• Worked up to a week before delivery
• Has six months parental leave

When were you last the minority?

Potholes along the way

• Language
• Gender-based expectations
• Isolation
• Pins
• Sexist jokes

How would I feel if female members of my family were around this conversation or behaviour?

Speed Dialogue Questions

Exercise in pairs, ~3 minutes per

• question. Answers on Post it notes

Q1: WHAT MAKES YOUR CLUB ATTRACTIVE TO YOUNGER PEOPLE (SAY 25 TO 45)?

Q2: WHAT COULD YOUR CLUB DO TO ATTRACT MORE FEMALE MEMBERS?

Q3: WHAT COULD YOUR CLUB DO TO BETTER REFLECT YOUR LOCAL COMMUNITY?

Q4: HOW DO WE CONVERT GOODWILL GENERATED BY OUR YOUTH PROGRAMS INTO NEW ROTARY MEMBERS?

Q5: WHAT ARE YOUR CLUB'S KEY SELLING POINTS TO POTENTIAL MEMBERS?

Q6: WHY DO MEMBERS LEAVE YOUR CLUB AND WHAT COULD YOU DO TO COUNTER THIS?

Q7: WHAT CAN YOU DO TO IMPROVE YOUR CLUB'S VISIBILITY IN YOUR LOCAL COMMUNITY?

Q8: HOW COULD YOU GET MORE CLUB MEMBERS INVOLVED IN MEMBERSHIP ACQUISITION AND RETENTION INITIATIVES?

Abbie Dingle

Rotary Club of Henderson – Rotalite

Rotary Youth Leadership Award (RYLA) Attendee 2018

RYLA and Rotary programmes as a membership opportunity. Abbie Dingle was sponsored to attend RYLA in 2018 by the Rotary Club of Henderson. In the video below, she talks about the experience of RYLA, her thoughts on Rotary after returning to speak to the club, and why she ended up joining Henderson Rotary’s satellite club Rotalite West. Abbie’s Powerpoint presentation is also attached separately should you wish to take a closer look at it.

https://youtu.be/lq4G6P57MEA

Elaine Mead

Rotary Club of Westhaven Governor Nominee (2020-2021) Alumni Chair District Training Committee

Telling Rotary’s Story

Some social media tips and ideas for publishing good quality stories showing Rotarians as ‘People of Action’. Using short videos to promote Rotary.

• Talking to the public: build recognition
• Talking to prospective members: aim

to attract

• Simple ways to create content and

engagement

• Resources available to you

IMPROVING YOUR CLUB’S VISIBILITY

WHO THEY ARE

• The public, including people who have little or

no knowledge of Rotary or whose knowledge is shaped by misconceptions or incorrect information

• The media

TALKING TO THE PUBLIC: BUILD RECOGNITION AUDIENCE PROFILE

WHAT MOTIVATES THEM

• They want to understand what Rotary is, who Rotarians are,

and how our approach to community needs is distinctive

• They want to feel a personal connection
• They want to be invited to contribute or participate
• They want to see clear, compelling demonstrations of impact

TALKING TO THE PUBLIC: BUILD RECOGNITION AUDIENCE PROFILE

WHAT HOLDS THEM BACK

• Stretched attention and other demands on their time, money, and

engagement in their community

• Lack of information: 35% globally are unaware of any Rotary program,

and only 41% are familiar with Rotary’s clubs

• Those with limited knowledge may think Rotary is for people not like

them — different educational or professional level, older, and male

• View of Rotary as “exclusive”

TALKING TO THE PUBLIC: BUILD RECOGNITION AUDIENCE PROFILE

OUR GOALS

• Help them understand who we are, how we’re

different, and why it matters

• Spark their interest and inspire them to learn more

about Rotary

• Convince them that we’re worthy of their support,

whether in time, money, or attention TALKING TO THE PUBLIC: BUILD RECOGNITION AUDIENCE PROFILE

Rotary personal promo video

This is a new concept where Rotarians speak about why they joined, what keeps them involved and what they get

• ut of it.

Thanks to Isaac Vujich, PE, Kaikohe Rotary for allowing us to film him at the Whangarei membership seminar. These videos are easy to make – just filmed with a cellphone and then the subtitles and graphics edited on the computer. If you’d like to do this for your club, please speak to Matthew McLeod who can provide advice and assist with the editing if required. Isaac’s video: https://youtu.be/50t7AamR2VE

WHO THEY ARE

• Business and community leaders of all ages and professions who

want to use their expertise, connections, and influence to make a difference locally and globally

• Rotarians’ friends, family, and colleagues, who may base their
• pinions on personal interactions

TALKING TO PROSPECTIVE MEMBERS: AIM TO ATTRACT - AUDIENCE PROFILE

WHAT MOTIVATES THEM

To join Rotary:

• Rotary’s positive impact
• n their community
• A sense of purpose
• Friendship and fellowship
• Networking opportunities

TALKING TO PROSPECTIVE MEMBERS: AIM TO ATTRACT - AUDIENCE PROFILE To support Rotary:

• Our distinctive and effective approach
• Feeling part of something meaningful and

having it reflect positively on them

• Seeing clear, compelling improvement and

a way to make an impact of their own

WHAT HOLDS THEM BACK

• Lack of understanding about Rotary and our impact
• Belief that Rotarians are not like them (different educational or professional level,
• lder, and male)
• View of Rotary as “exclusive”
• Not knowing any members or how to become involved; not having been invited

to join

• Not having received a prompt response when they have demonstrated interest
• Not having time
• Financial constraints

TALKING TO PROSPECTIVE MEMBERS: AIM TO ATTRACT - AUDIENCE PROFILE

OUR GOALS

• Help them understand who we are, how we’re different, and why it

matters

• Counter misconceptions
• Explain how and why they should engage
• Inspire and invite them to learn more, contribute, or participate and,

ultimately, join TALKING TO PROSPECTIVE MEMBERS: AIM TO ATTRACT - AUDIENCE PROFILE

Examples

Posting

Posting

Posting

Photography

• editorial or reportage style

(fly-on-the-wall)

• candid poses or natural portraits
• real, natural, sincere, endearing

expressions

• demonstrations of active leadership and

impact

• special moments of camaraderie,

friendship, warmth, and celebration

• movement and momentum
• rich full colour, or black and white
• short depth of field with selective focus

(people shot through crowds)

• wide angles
• natural backgrounds and real context (not

solid portraiture backdrops or studio photography)

Photo Review

Photo Review

Photo Review

Photo Review

Facebook pages/group

Rotaryoceania.zone

SNAPSHOT series

• CLUB HOME PAGE CREATION (May2018) C Robinson
• CLUBRUNNER (Aug2017) C Robinson
• EASY PICTURE CAROUSELS IN CLUBRUNNER (Mar 2018) C Robinson
• CREATING A CLUB BULLETIN (Mar 2018) C Robinson
• TAKING A PHOTO (Aug2017) C Robinson
• PERSONALISING PICTURES
• STARTING WITH FACEBOOK (Sep 2017) C Robinson
• WRITING AN ARTICLE (Aug2017) C Robinson
• GOOD PUBLICITY (Nov 2017) C Robinson
• USING EXTERNAL MEDIA (May 2018) C Robinson

All available on our Zone website www.rotaryoceania.zone

BRAND CENTRE

Lunch Break

35 minutes Starting again at 12.50pm

Matthew McLeod

Rotary Club of Henderson District Membership Chair

Flexible Clubs

What does that mean?

The Rotary Shoe Store analogy

Up until recently Rotary only offered one style and one size of shoe. It didn’t fit most people and limited what kind of customers we could sell to.

The Rotary Shoe Store analogy

We now have permission to be flexible with what we’re offering. We can sell any kind of shoe, in any size. This means we can appeal to a much wider variety of customers – we can offer a product that suits their requirements. Some examples…

Flexible Clubs

• Making your Rotary ‘product’ appeal to

your target audience

• Adapting your existing club or setting up a satellite

club – which option is best for your club?

• E-Clubs or hybrid clubs
• Corporate Clubs or Corporate Members
• Clubs around a theme eg ecology
• Family friendly clubs

Flexible Clubs Rotary Club of Maidenhead Bridge

https://www.youtube.com/watch?v=-YR9YQTUaW4

Corporate Clubs

• Rotary Club of Bentley Cheshire
• Formed as a satellite club in 2016 and charted as a

full Rotary Club in May 2017.

• The club continues to have support from Bentley

Motors – the initial members were all employees of Bentley, however the membership has now expanded to include people from the surrounding area.

https://www.youtube.com/watch?v=YFVZR2vMf0M&t=1s

Corporate Club Rotary Club of Bentley Cheshire

Clubs set up around a theme

• Rotary E-Club of WASH

– District 9980

• An electronic club

bringing together people who are interested in working

• n Water, Sanitation

and Hygiene projects around the world, but based out of Dunedin.

ECO Clubs: Rotary with an Eco Spin

• Rotary Clubs or Satellite Clubs which focus

specifically on environmental projects.

• Why not work with an existing group of

environmentally minded people and turn them into a Rotary Club. They can work within the Rotary system to maximise their results.

• Rotary Eco Club of Los Osos (on right) meet

monthly for hands on eco-projects. No meals, no fines, no fundraising. Partner with other local Rotary clubs.

Should we make our existing Club more flexible, or look to set up something separate like a satellite club?

• Each Club is different – you need

to assess your club’s position, consult your members, discuss the options and bring them along

• n the journey – however it is

clear that Clubs which don’t evolve soon won’t have a secure future – so you need do something!

Missy Ditchburn

Rotalite - Satellite Club of Henderson Joining us via Skype

Club Assessment

Tools: Club Health Check, Membership Engagement Survey

Exercise:

Get into pairs. Each person should complete the: Club Health Check Membership Satisfaction Survey documents.

• Once complete, discuss what you thought of these surveys. Were

they worthwhile? Could you see them used in your Rotary Club?

• Were the questions relevant for your Rotary Club or would you need

to modify them for your Rotary Club’s particular circumstances?

• Did you learn anything interesting about your own opinion of your

Rotary Club as a result of completing the surveys?

• Please share with the group something you learned from this

exercise.

Useful Resources

245AUNZ-EN 417-EN

Information on Club Flexibility from Rotary International:

https://my.rotary.org/en/club- flexibility Also see the 2018-2019 District Membership Plan document – at the rear there is a large list of Rotary International resources including a large number of webinars which may be of use to you. View the Club Development page

• n the D9910 site for lots of

ideas: http://www.rotarydistrict9910.o rg/50156/Page/Show?ClassCode= Page&Slug=club-development-1

Membership Plan

• Why do you need one?
• Need for buy-in and input from all the

club

• Incentive for submitting one to us

Help from the District

• Assistant Governors
• District Membership Committee
• Public Image Committee
• Membership Mentors
• Specialist help and training:
• Change management
• Satellite Clubs
• Social Media
• Websites
• Video Editing
• New member orientation programmes

Do you have skills that could be useful? Let us know!

Membership Incentive Programme

2018-2019 Incentives:

• Start at new satellite club: $1000 to the Satellite

group and $1000 to the sponsoring club.

• Net growth of 5 or more members at the end of the

2018-2019 year - $100 per member gained (max $1000 per club)

• Start a new Interact Club - $500 to the sponsoring

Rotary Club

• Add at least 3 new members under the age of 40 -

$500 paid to the Rotary Club. (Excludes Satellite clubs)

Upcoming Events

Rotary Learning & Information (RLI) 22 & 23 September 2018, Auckland

National Membership Seminar 27 October 2018 Auckland

Rotary Day 23 February 2019

Thanks to Margaret Cebalo for feeding us today!

Thanks to our presenters today.

Thank you for attending!