Keys to Creating Thumb Keys to Creating Thumb - Stopping Content - - PowerPoint PPT Presentation

Keys to Creating Thumb Keys to Creating Thumb

• Stopping Content

Stopping Content

Sean Ellenby Sean Ellenby Taylor Smyth Taylor Smyth

University of Maryland Athletics Media Relations

Pillars of Thumb Pillars of Thumb

• Stopping Content

Stopping Content

• 1. Timeliness
• 2. Platform Recognition
• 3. Attention to Voice
• 4. Harness Emotion
• 5. Elicit Engagement

Timeliness Timeliness

• 1. Quick on your feet
• 2. Enter the conversation
• 3. Disrupt the narrative

Platform Recognition Platform Recognition

• 1. Know Your Audience
• 2. Imagery

Attention to Voice Attention to Voice

• 1. How do you want the audience to perceive you?
• 2. Be economical with your characters.

• 1. Succinct text
• 2. Brief personal opinion
• 3. Tease with text intended

for the viewer to consume the video Make the text aesthetically pleasing! Too much blocky text will deter engagement.

Harness Emotion Harness Emotion

• 1. FEEL IT!
• 2. Create nostalgia

Elicit Engagement Elicit Engagement

• 1. Drive clicks to links
• 2. Engage audience with questions

Questions? Questions?