July 28, 2016 University of Michigan DEREK KOENIG MATT KATZIVE - PowerPoint PPT Presentation

July 28, 2016 University of Michigan

DEREK KOENIG MATT KATZIVE CCO VP, PRODUCTION & DEVELOPMENT

BA 1989 | MBA 1994

agency.discovery.com

DISCOVERY VR MARKET SIZING 2016 VR HEADSET INSTALL PROJECTED ACTIVE VR BASE WORLDWIDE USERS WORLDWIDE 16M units in 2016 171,000,000 Console 5% PC 17% 90,000,000 Premium Mobile 43,000,000 7% Light Mobile 71% 7,000,000 200,000 2014 2015 2016 2017 2018 Source: SuperData Jan 2016 Source: Kzero Jul 2014

DISCOVERY VR 2016: THE BIG PLAYERS Google sold 5M Cardboard Samsung sold out $99 headsets as of Dec 2015. Gear VR Goggles in 2015. HTC Vive consumer To release a premium Now offering free goggles edition released in mobile headset with first million April. ! Cost: $799. in 2016. Galaxy S7 phones. ! Apple rumored to Mattel launching enter the VR headset Oculus shipped VR ViewMaster 2.0 later market in 2017. Has a team in early Q2 2016. 2016, with enhancements, of 100+ working at $39.99. on the project.

DISCOVERY VR WAYS TO CAPTURE 6-CAMERA 2-CAMERA 6-CAMERA 16-CAMERA UNDERWATER Lightweight for action sports Most popular all-purpose Waterproof up to 50 feet 16+ cameras, stereoscopic two-eye shooting

DISCOVERY VR WAYS TO WATCH 360 ° VIDEO MOBILE VR TETHERED VR VR THEATER Spherical video that can be 70-foot-high, domed, Smartphone-based platform High-powered, desktop rotated with mouse, swipe or pop-up structure display (Google Cardboard, headsets, positional tracking movement of the phone or Samsung Gear VR) (Oculus, HTC Vive, Panorama Music Festival tablet (Facebook, YouTube) Playstation VR)

DISCOVERY VR WORLD REACH IN THE PALM OF YOUR HAND 1.5M downloads ACCOLADES 75M views 100+ content stories

WORLD-CLASS STORYTELLING UNMATCHED SCALE EMPATHY IN ACTION

2015 DISCOVERY VR WORLD-CLASS STORYTELLING. UNMATCHED SCALE. Launched App in August 2015 ! ! Worldwide Scale (discoveryvr.com) ! ! 100+ Elements on All Platforms (FB, YT, SamsungVR) ! ! DSC, TLC, APL, SC, ID, Velocity, Eurosport ! ! Fueling Discovery Education ! ! Creating Movements ! ! “Discovery Communications has always been at the forefront of viewing “…I might have just found my new experience, whether it’s HD, 3D, favourite application for virtual or its latest venture, virtual reality.” reality.” -CHRIS MILLS, GIZMODO -CABLEFAX DAILY

18 DISCOVERY VR RACING EXTINCTION

DISCOVERY VR SAVING RHINOS

DISCOVERY VR DISCOVERY VR + GILLETTE OBJECTIVE “Things that make you sweat” brand integration APPROACH Immersive adventure VR content Roller Coaster, Skateboard Mega Ramp, Moab Slack Line, Rope Swing and Skeleton Racer

24 DISCOVERY VR HARLEY & THE DAVIDSONS

Q&A