Journey Starts with a Question So here we are INNOVATION - - PowerPoint PPT Presentation

Journey Starts with a Question So here we are…

INNOVATION

Flatulence is as natural as Sneezing!

Flatulence ( fart, flatus, intestinal gas, breaking wind)

Result of Good Digestion Normal Flatulence 14 times a day. Come from Bacteria Odour Embarrassment

GON is registered under the trademark of greenfinch textile pvt. Ltd, india

It is solution for FART FLATULENCE ODOUR!

(Gas Odour Neutralizer)

THOUGHT BEHIND GREENFINCH TEXTILE PVT LTD

Owing to success in the innovation made in Digital foil printing , within a short span of time, these innovative professionals always were on the look out for new unique products which are like an "FMCG and which can create a brand of its own" thus came the idea of bringing to the market the product of "cotton based odour adsorber" a Unique product which can be used by every individual.

MISSION VISION VALUES Your Care is Our Mission Greenfinch compassionate to improve your quality of life by

• ur green products. Our

professional commitment lies in

• ur dedicated sense of ethics.

Rejuvenating Life Better lives, better companions, better families. A better world through our products. Framing core dimension Accuracy |Integrity | Positivity | Customer satisfaction |Commitment | Respect | Excellence | Team work |

A Gas Odor Neutralizer with activated Physico- chemical natural adsorption technology which is comfortable, discreet, antimicrobial and adsorbs embarrassing Odors.

Our product is a cloth pad which is to be worn with the undergarments.

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Key Challenge

To ascertain the current product concept acceptance among consumers and to identify factors to incorporate in the product such that it would be received positively.

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KEY FACTOR

• Flatulence, which may be a serious medical disorder in some cases, is a norm observed in both

men and women and has remedies in terms of oral solutions.

• It is not life-threatening but may be socially embarrassing.
• However, holding it back for long periods due to embarrassment is not recommended. Our

product is specifically for flatus odour neutralizing.

• There is a possibility that there is a untapped market for creation of a new category.

Clearly, people know of Breaking Wind, and while many laugh it off, there is social embarrassment attached to it, especially when one is caught in the act doing it. Thus, positioning the product as one that mitigates embarrassment is a strong way forward. Explore with us: www.gon.co.in

LETS LIVE LIMITLESS!

• Eating
• Sleeping
• Drinking
• Activity
• Travelling & etc

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PRODUCT & HOW IT WORKS

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MARKET CONSUMER ANALYSIS

Housewives, office-goers, business travellers, customer facing professions, etc. Old people, patients or those with flatulence issues, gas disorders, stomach issues, etc. While we see our consumers as upper middle class people mainly from metros and upcoming tier-1 cities, a views of consumer clusters makes it easier to see how the product can be positioned more relevantly Explore with us: www.gon.co.in

PRODUCT SEGMENT POSITIONING

Medical Product Hygiene & Lifestyle Product Experimenting Positioning & Communication

• Aged
• Medically Unfit
• Customer Facing

Professionals

• Business Travellers
• Working Men & Women
• Youth/ College Goers
• Housewives

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Key Exposure to the Customer

• Is conscious of hygiene.
• Aware of issues and more receptive to solutions.
• Wants to avoid social embarrassment.

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Our Product Concept which is an

Intimate Hygiene Product

Which offers the functional benefit of

Neutralizing Odor caused due to Flatulence

With an added rational benefit that

Dispels bacteria when used

And lastly, offers an emotional assurance of

Avoiding Social Embarrassment

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LETS LIVE LIMITLESS ALL AROUND THE SITUATIONS

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FREQUENTLY ASKED QUESTIONS

• 1. HOW DOES IT ADSORB THE FOUL ODOR?

Our product is a cloth pad which is to be worn with the undergarments. A Gas Odor Neutralizer with activated physicochemical natural adsorption technology which is comfortable, discreet, antimicrobial and adsorbs embarrassing odors.

• 2. IS IT SUITABLE TO WEAR IT ON A DAILY BASIS?

Yes, definitely! The pad is made out of cotton layering which does not affect the skin. Also, the product has antimicrobial property that dispels bacteria and keeps the skin germfree.

• 3. IS THE PRODUCT SAFE FOR INTIMATE USE?

GON is a high quality product which has antimicrobial property that keeps the skin germfree which makes it totally safe for the intimate use. Thus, in no ways it affects the skin!

• 4. WHO ALL CAN WEAR THIS PRODUCT?

The product can be wore both by men and women and also by children aging above 10-12 years.

• 5. WHAT IS THE LASTING DURATION OF THIS PRODUCT?

The lasting duration of the product can not be defined because it differs in utility and condition in which the product is used. The recommended usage is up to 100 farts only if it is kept in an air tight condition and do not wash when removed. Explore with us: www.gon.co.in

• 6. CAN THIS PRODUCT BE USED, KEPT AND REUSED AFTER A SHORT WHILE?

Yes, the product is reusable only if it is not washed and kept in an air tight condition (ex- poly bag) and not exposed to the environment.

• 7. WILL THE THICKNESS OF THE PRODUCT AFFECT IN A WAY REVEALING THE SILHOUETTE,

WHEN WORE WITH FITTED GARMENTS? There is absolutely no silhouette issue with the product as its thickness is even less than the sanitary napkins available in the market.

• 8. DO WE HAVE A RANGE OF THIS PRODUCT THAT DIFFERS IN SIZES?

We do not have a range or types of this product as of now but we will try to deliver it to you as per your customization demand (extra charges applied).

• 9. CAN WE WEAR THE PRODUCT IN TIMES OF LOOSE MOTIONS?

The product does not work like a sanitary napkin that has absorbency because it has adsorption technology that works for the odors only.

• 10. WHY IS THE SHAPE OF THE PRODUCT KEPT THE WAY IT IS?

The product went through a exclusive research which varied from many shapes. As per our research, the shape does not waver from its look to masculine or feminine and is appropriate as per the comfort ability and usability.

FREQUENTLY ASKED QUESTIONS

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CONTACT DETAILS

• Regd. Office

GREENFINCH TEXTILE PVT LTD SY.NO. 7/1-2, Plot – 108/113 SUB Plot:213,GR FLR Jay Narayan Industrial Society Anjana Farm,Dumbhal Surat, Gujarat – 395002 India Phone +91-261-3112551 E-mail inquiry@greenfinch.in Web www.greenfinch.in

Zonal Offices East Room No. 212, 2nd Floor, Nigam Centre, 155, Lenin Sarani, Kolkata – 70013 Call at: +91-8335069370 West Shop 29, 30, Ground Floor, Thapar Complex, Sector 15, Plot No. 51 CBD Belapur, Navi Mumbai – 400 614, Maharashtra Call at: +91-8828303282 South Sam Snoah Towers, 1st Floor, Door No. B5, C1, 2nd Avenue, Annanagar East, Chennai – 600040 Call at: +91-8056000810 North Chamber No. 10, Trishul Tower, Kaushambi Ghaziabad – 201010 Call at: +91-9711079899

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UPCOMING INNOVATIVE PRODUCT

Other Products

• Protective Face Mask
• Under Arm Pad
• Seat Cover etc.

Refrigerator anti-Bacterial odour neutralizer

Insole Feet Odour Neutraliser Crush and Feel

Buy at www.gon.co.in

Connect us:

Life is more than Embarrassments!

Lets live limitless!

Thank You!!!!!

Explore with us: www.gon.co.in