ITS Canada 03 May 2016 Social Media and Traffic Management 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 1
Introduction Jim O‘Neill 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 2
Business Summary Founded in 1992 by Hagen Geppert and Dr. Karl Will. Corporations in Germany, USA, and Singapore. Headquarters in Bernburg (Germany). Offices in USA, Singapore, and UK. Certified by ISO 9001:2001 since 1998. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 3
Global Perspective 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 4
GEWI Markets 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 5
Traffic Market Stakeholders 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 6
Selected Customers 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 7 7
Social Media Identified on TT Tour Sept 2015 Traffic Technologies Tour Purpose: Information exchange with public agencies in USA. Capturing problems, trends, solutions, ideas. Part of GEWI product development process. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 8
Transportation Technology Tour Sept 2015 Visited: District offices – city coverage. Statewide agency. Multi-state agency. Social Media: All using social media/crowd sourced data to some degree. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 9
Social Media Data Trends Acceptance of Crowd Sourced Data: Used for “early warning” of problems. Supplement legacy systems. Provide affordable coverage in rural areas. Most agencies have Twitter presence. Waze is gaining popularity. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 10
Twitter and Traffic Most agencies now “Tweet”: By roadway. By county. Efficient distribution to media. Fewer agencies use Twitter as a data source. Challenging to integrate into data gathering operations. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 11
Integrating Tweets and Traffic Filter Incident and Distributed to Presented to Data verified web, apps relevant location Operator as and and systems tweets referencing Project harmonized 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 12
Waze and Traffic Management Waze Data Exchange - Has location referencing - Incident data. - Speed data. - Double parking data. “hot zones”. - Police activity. - Confidence factor rating 1-10. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 13
Integrating Waze Data Data Data verified Distributed to collected Presented to and web, apps and Operator as Project harmonized and systems “related” 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 14
Waze/Twitter useful at various Project steps Monitor Detect Verify Inform Respond Clear 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 15
Using Waze/Twitter Data to Detect Data can be collected and analyzed. Data meeting certain criteria conditions can be presented to operators: As new incident project. As an update to an existing incident project. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 16
Verify Twitter and Waze Data from Social Media with a location can be verified using the “relation” window: Other incident data. Cameras. Speed. Weather. . 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 17
Using Social Media to Verify Social Media data can be shown in the “relation” window to verify reported information along with: Cameras. Speed. Weather. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 18
Using Twitter to Inform As Traffic & Travel Information is created, tweets can be automatically or manually created. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 19
Waze Data Exchange Crowdsourced incident/speed data Data not curated. May suggest non-preferred alternates. Users can “manipulate” alternates. DOT can benefit from data exchange. Use tools to relate/verify data. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 20
Waze Feedback Loop UGC can be filled with errors Report of Road Closed 124 days ago. 23 days ago reported as “open”. Agency needs to intervene: Curate all Waze data. • Correct before publishing. • Create a feedback loop to Waze system. • 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 21
Conclusions Social media is already playing a role in traffic management. Social media most widely used for distribution of data. Location referencing may be an issue. Curation of publicly created data is critical. Social media can provide “early warning” of traffic events. 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 22
Questions? 09 Oct 2015 ITS Canada 03 May 2016 Big Data and Traffic Management 23
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