It improves with age Adherence Like Why is Patient VP Analytical - - PDF document

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It improves with age Adherence Like Why is Patient VP Analytical - - PDF document

October 15, 2009 It improves with age Adherence Like Why is Patient VP Analytical Paul Wilson Services Wine? Why is Adherence Important? Medication non-adherence estimated to lead to over $177 Billion in unnecessary health care costs in the


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SLIDE 1

Why is Patient Adherence Like Wine?

It improves with age

Paul Wilson VP Analytical Services

October 15, 2009

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SLIDE 2

Why is Adherence Important?

Medication non-adherence estimated to lead to over $177 Billion in unnecessary health care costs in the US

Hospital admissions $121.5B Long Term care admissions $32.8B Doctor visits/other $22.7B

(Ernst and Grizzle, J Amer Pharmaceutical Assoc 41(2), 2001)

“Drugs don’t work in patients who don’t take them”

–C. Everett Koop, M.D.

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SLIDE 3

Factors Influencing the 1st Fill

Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care Pharmacy Pharmacy FIRST FILL

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SLIDE 4

Factors Influencing the Continuing Fills

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care FIRST FILL Pharmacy Pharmacy

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SLIDE 5

Moderate wine consumption, like patient adherence, is good for your health

Studies show:

  • Wine consumption raises HDL cholesterol levels and

reduces plaque formation1

  • Wine prevents blood clotting2
  • Moderate red wine consumption reduces risk of colon

cancer by 45%3

  • Moderate drinking slows brain decline4
  • Anti-oxidants in white wine improve lung

functioning5

  • Wine strengthens your bones6

1 International Journal Molecular Medicine 2005 2 Columbia University study, Stroke 2006 3 Amer Journal GastroEntology, 2005 4 Columbia University NeuroEpidemiology 2006 5 University of Buffalo study, Amer Thoracic Society 2002 6 St Thomas Hospital, London study 2004

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SLIDE 6

Patient Adherence?

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SLIDE 7

Factors Influencing the Patient Behavior

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care FIRST FILL Pharmacy Pharmacy

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SLIDE 8

Pharmacy’s Potential to Improve Adherence

Source: AstraZeneca Physician Survey October 2008

Reasons patients don’t take their prescriptions as instructed Percent Affordability of medication 20% Patient feels they do not need medication 20% Side effects of medication 17% Forgetfulness 16% Lack of concern for their condition 5% Lack of information on disease 5% Lack of information of Rx prescribed 5% Lack of family/social support 5% Low satisfaction with Rx prescribed 3% Poor relationship w/ pharmacist or physician 2% Patient Received Prior recommendation against the drug 2%

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SLIDE 9

Adherence Comparison: Medical Possession Ratio

MPR: # of days’ supply during the analysis period / number of days during the analysis period. Cohort includes all patients filling during August 2008, analysis period is 365 days. Source: Catalina Health Resource

Differences in adherence become apparent when looking at MPRs: Pharmacies outperform Food Stores in all four therapeutic categories

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SLIDE 10

Persistence in Food Stores

  • vs. Pharmacies

Persistence in Type-2 Diabetes is better in Pharmacies than in Food Stores

Data are for the type 2 diabetes market, but similar results were seen in other chronic therapeutic areas Source: Catalina Health Resource

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SLIDE 11

Persistence by Days’ Supply: Lipid Lowering Drug

Observation: Patients with 90-days’ supply are more persistent than those with 30-days’ supply

Percent of patients persistent as of fill x with a 30-day grace period Source: Catalina Health Resource

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SLIDE 12

Persistence by Days’ Supply: Generic Lipid Lowering Drug

Percent of patients persistent as of fill x with a 30-day grace period Source: Catalina Health Resource

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Factors Influencing the Patient Behavior

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care FIRST FILL Pharmacy Pharmacy

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SLIDE 14

Managed Care’s Potential to Improve Adherence

Source: AstraZeneca Physician Survey October 2008

Reasons patients don’t take their prescriptions as instructed Percent Affordability of medication 20% Patient feels they do not need medication 20% Side effects of medication 17% Forgetfulness 16% Lack of concern for their condition 5% Lack of information on disease 5% Lack of information of Rx prescribed 5% Lack of family/social support 5% Low satisfaction with Rx prescribed 3% Poor relationship w/ pharmacist or physician 2% Patient Received Prior recommendation against the drug 2%

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SLIDE 15

Adherence Comparison: Methods of Payment

Patient cohort: all patients filling Brand x and Generic y during August 2008. Analysis period is one year. Source: Catalina Health Resource

Cash Medicaid Medicare Part D Third Party Brand Generic Brand Generic Brand Generic Brand Generic Patient Count 23,967 40,370 26,972 29,227 204,490 289,542 962,208 1,210,974 Avg Rx per Patient 4.3 5.2 7.2 7.7 7.4 7.8 7.3 7.2 Avg Pills per Patient 156.7 207.1 236.0 248.6 261.4 283.1 242.7 253.1 Compliance Rate 78.2% 82.6% 81.8% 81.2% 85.5% 86.5% 83.9% 84.3% Medical Possession Ratio 42.8% 54.7% 63.7% 66.1% 70.8% 74.9% 66.8% 68.0% Days Late 23.8 17.2 13.3 13.7 11.2 10.2 11.6 11.7

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Persistence by Payment Method

Patient cohort: all patients filling Brand x and Generic y during August 2008. Analysis period is one year. Grace period is 30 days. Source: Catalina Health Resource

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SLIDE 17

Copays have kept rising

Note: Among covered workers. Years shown (9) are 2000 through 2008.Source: Kaiser Family Foundation (Employer Health Benefits 2008).

Average Rx copayment by cost sharing tier (2000-2008) Drug cost sharing classification

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Copays affect patient behavior

Source: Goldman et al., JAMA (2004); 291: 2344-2350.

Change in days supplied after doubling copay (2004) Drug category

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Growth of copays is being off-set by rebate and coupon programs

Source: G&S Research Note: Values <5% are not displayed in chart. How much would you say you like or dislike receiving these coupons for products related to your health when you pick up your prescriptions? (Of the 16% of patients who received coupons, n=805)

Opinion of Health-Related Coupons Received with Prescriptions

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SLIDE 20

Factors Influencing the Patient Behavior

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care FIRST FILL Pharmacy Pharmacy

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SLIDE 21

Like wine, adherence improves with age

All metrics are for the Cholesterol Market, but similar results were seen for the other chronic therapeutic categories. Source: Catalina Health Resource

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Adherence Comparison: Gender

All metrics are for the Type 2 Diabetes market, but similar results were seen for the other chronic therapeutic categories. Source: Catalina Health Resource

Surprise! Women are less adherent than men in both Food Stores and in Pharmacies, both genders visit both store types equally

Compliance Rate MPR Days Late Total Days of Therapy Food Stores Men 89.9% 72.7% 8.3 238.6 Women 88.2% 70.2% 9.7 235.7 Pharmacies Men 89.7% 78.2% 8.1 280.1 Women 88.0% 75.8% 9.5 276.8

Gender Men Women Food Stores 19.3% 19.6% Pharmacies 80.7% 80.4%

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Adherence Segmentation Analysis

Patient Selection Period 120 days (August 07 – October 07)

Transaction period 52 weeks (November 07 – October 08)

Hypertension Adherence Behavior

  • Hypertension
  • Diabetes
  • Severe Rheumatoid
  • Arthritis
  • High Cholesterol
  • Congestive Heart Failure
  • Cancer
  • Osteoporosis
  • Depression
  • Obesity
  • Post Myocardial Infarction
  • Menopause / Post Menopause
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SLIDE 24

Hypertension Patient Adherence Tree

All Hypertension Brand X Patients

Base=104,751 (100%) % ADH=64.1

Patients with Congestive Heart Failure

N = 6,833 (7%) % ADH = 80.0

Patients Aged LE49

N = 12,463 (12%) % ADH = 56.6

Patients Aged 50-64

N = 33,330 (32%) % ADH = 59.6

Patients Aged GE65

N = 52,125 (49%) % ADH = 66.8

Patients with Low Income (le42.5K)

N = 1,570 (2%) % ADH = 77.7

Patients with Medium Income (42.5-69.6K)

N = 3,584 (3%) % ADH = 79.7

Patients with High Income (GE 69.6K)

N = 1,570 (2%) % ADH = 83.3

BRANCH # 1 BRANCH # 2 BRANCH # 3

Patients without Congestive Heart Failure

N = 97,918 (93%) % ADH = 63.0

% ADH = patients with MPR >=70% Source: Catalina Health Resource

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SLIDE 25

Hypertension Patient Adherence Tree: Branch 2

Patients with Diabetes

N = 15,444 (15%) % ADH = 63.1

Patients without CHF and with Age 50-64

N = 33,361 (32%) % ADH = 59.6

Patients without BetaBlockers

N = 9,111 (9%) % ADH = 53.3

Patients without Diabetes

N = 17,917 (17%) % ADH = 56.6

Patients taking Beta Blockers

N = 8806 (8%) % ADH = 60.1

Patients with Poor HT Control

N = 5,336 (5%) % ADH = 66.3

Patients with Medium HT Control

N = 4,350 (4%) % ADH = 63.3

Patients with Good HT Control

N = 5,758 (6%) % ADH = 59.9

BRANCH # 2

% ADH = patients with MPR >=70% Source: Catalina Health Resource

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Increased Adherence: New vs. Experienced Patients

New Patients typically respond better to adherence programs, however, they generally only represent 30-40% of the patient population

Source: Catalina Health Resource

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Less adherent segments for Drug X are most impacted by adherence programs

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 54.0% 56.0% 58.0% 60.0% 62.0% 64.0% 66.0% 68.0%

Adherence - Continuing Patient Decision Tree

Lift on Pills after 1st Message

Lift Linear (Lift)

Segments with below average adherence have a program lift that is higher than average Segments with below average adherence have a program lift that is higher than average

Source: Catalina Health Resource

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Factors Influencing the Patient Behavior

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care FIRST FILL Pharmacy Pharmacy

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News Event Impact on New Patient Starts

Brand X suffered a series of bad news items in the press, first in January 2008 then again in March 2008, cutting monthly new patient starts by more than half

All new patients filling an Rx each month, with a 180-day lookback period. Source: Catalina Health Resource

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Improving Adherence

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care FIRST FILL Pharmacy Pharmacy

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SLIDE 31

Improving Adherence

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SLIDE 32

Improving Adherence

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Communicating with Patients Can Improve Adherence

  • Almost half of respondents said information sheets

would help them remember to refill their prescriptions.

  • Over 40% thought it would cause them to seek out

more information about their condition.

Where 1=‘Not at all likely’ and where 7=‘Very likely”

“Remember to refill your prescription because of what you read” “Look for more information about your condition because of what you read” "Look for information about help paying for your prescription because of what you read" "Look for information about a new product because of what you read” Ask your doctor about a different product because of what you read"

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Health Reform Measures that would Improve Adherence

  • Coverage of pre-existing conditions
  • Caps on out of pocket health care expenses
  • Improved pricing for brands in the Medicare D coverage gap
  • Patient friendly drug information to be provided with Rxs
  • Mandate availability of 90 days’ supply in retail and mail

providers

  • Experiment with programs that reduce premiums based on

adherence and attaining realistic health goals

  • Funding to develop programs that provide additional

information to higher risk patients regarding the importance of adherence

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SLIDE 35

Consumers' priorities for healthcare reform

What do you, personally see as the biggest problem with health care in the USA today?

Source: USA Today/Gallup Poll of 1030 adults; 9/23/2009.

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Action is needed globally

Pharmaceutical Noncompliance

Overall conclusion: “Increasing the effectiveness of adherence interventions may have a greater impact on the health of the (world) population than any improvement in medical treatment.” –RB Haynes, MD, MSc, PhD

Professor, Department of Clinical Epidemiology and Biostatistics, McMaster University

as quoted in Adherence to Long-Term Therapies: Evidence for Action, World Health Organization, 2003

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SLIDE 37

Summary: Improving Patient Adherence is a complex and multifaceted challenge

Refill Reminders Support Groups Social Networks Media Coverage Comorbidities Internet Demographics CONTINUING FILLS Copay Tier

Patient

Physician Physician DTC DTC Managed Care Managed Care Pharmacy Pharmacy FIRST FILL