ISSUES SUES AFFECT ECTING ING OUR R COMMUNIT MUNITY Napa V a Valley V Vintner ntners Fall M Member ershi hip M Meeti eting ng Octo ctober 28, 28, 201 2014
TOURISM IS IMPORTANT TO LOCAL CITIES City TOT 2011 Rank Napa $9.9m #19 Yountville $4.0m #45 Calistoga $3.4m #56 St. Helena $1.5m #122 American Canyon $0.8m #182 City TOT % of Budget Yountville 65.6% Calistoga 54.8% St. Helena 22.4% Napa 17.4% American Canyon 2.7% (Source: State Controller’s Office)
…AND TO THE COUNTY County 2012 TOT % of Budget Los Angeles $354.7 0.2% San Francisco $336.6 4.9% San Diego $185.7 3.8% Orange $168.7 3.0% Riverside $66.5 1.4% Santa Clara $63.0 1.6% San Mateo $52.6 3.2% Monterey $46.6 5.0% Alameda $42.5 1.7% Santa Barbara $37.7 4.5% Napa $28.3 8.4% (Source: State Controller’s Office)
BUT WINE/TOURISM IS 25% TO 30% OF LOCAL WORKFORCE Industry 2010 2020 Government 10,400 11,600 Leisure/Hospitality 9,300 12,200 Education/Health Care 9,300 10,000 Trade/Transport/Utilities 8,900 10,900 Self-Employed/Private 8,200 9,200 Beverage Manufacturing 8,000 10,700 Professional/Business 5,300 7,000 Farm 4,700 5,300 Other 3,200 3,100 Finance/Information 2,900 3,500 Mining/Logging/Construct 2,600 3,500 TOTAL 72,800 87,000 (Source: State Employment Development)
WINE/TOURISM ACCOUNTS FOR TWO OF 10 LARGEST LOCAL EMPLOYERS Employer No. Employees Industry Queen of the Valley 1,000 - 5,000 Hospital Pacific Union College 1,000 – 5,000 School Napa County 1,000 – 5,000 Government Dolce Silverado 500 - 1,000 Hotel Mylan Specialty 500 - 1,000 Manufacturer Napa Valley College 500 - 1,000 School Walmart 500 - 1,000 Department Store Veterans Home 500 - 1,000 Government Owens Corning 500 – 1,000 Manufacturer Treasury Wine 500 – 1,000 Winery (Source: State Employment Development)
WE HAVE ENOUGH HOMES FOR OUR EMPLOYEES Jobs Homes Ratio American Canyon 5,600 6,071 0.9 Calistoga 3,200 2,320 1.4 Napa 46,000 30,324 1.5 St. Helena 3,800 2,802 1.4 Yountville 1,300 1,282 1.0 Unincorporated 17,400 12,356 1.4 TOTAL 77,300 55,155 1.4 (Source: State Department of Finance) IDEAL BALANCE IS 1.5 JOBS/HOME (FOR BALANCE WE NEED AN ADDITIONAL 5,432 JOBS)
SO WHY IS THERE A TRAFFIC PROBLEM? 55% of trips are internal to Napa County. • 19% of trips are people coming from outside Napa County • to go to work, primarily from Solano, Lake, and Sonoma Counties. 11% of trips are people who live in Napa County and work • elsewhere. 9% of trips are pass-through, comprised of people traveling • from home to work, between Solano and Sonoma Counties. The number of tourists to Napa County vary seasonally, • from an average of 3,500/day in December to nearly 20,000/day in June. (Source: Preliminary NCTPA Study)
HOMES AREN’T AFFORDABLE FOR THE PEOPLE WHO WORK HERE 2014 2012 Median Income Median Home Needed Income Price American Canyon $414,900 $115,100 $83,600 Calistoga $563,700 $156,300 $52,000 Napa $483,900 $105,100 $69,600 St. Helena $949,600 $263,400 $71,100 Yountville $764,000 $211,900 $67,900 Napa County $487,900 $135,300 $69,600 (Sources: Zillow.com and US Census) (Assumes 10% down, 4.5 interest rate, and a 30 year loan)
MANAGING CHANGE WILL BE AN ONGOING CHALLENGE • ABAG projects Napa County will add over 27,000 new residents by 2040. Nearly half may come from outside California. • Growth will bring a need for 5,600 new home and over 12,000 new jobs… • creating new challenges with regards to water availability, loss of farmland, air quality, climate change, and environmental protection. • The majority of Napa residents will be Hispanic or Latino by 2040, requiring new outreach and participation. • The percentage of Napa residents of working age (defined as 25-64) will drop from 53% to 47%. (Sources: BayAreaOne Plan and State Department of Finance)
• The County needs wineries to keep farming profitable and to prevent Napa from being absorbed into the Bay Area metropolitan region. • The Cities need wineries to attract visitors for their growing hospitality industry. • The wineries need the County to manage land use development to ensure that infrastructure is available and to preserve the rural character that brings people here. • The wineries need the Cities for their hospitality industry and to provide workforce housing and services.
THESE ARE NOT COUNTY ISSUES THESE ARE NOT CITY ISSUES THESE ARE NOT INDUSTRY ISSUES THESE ARE COMMUNITY ISSUES
THANK YOU David Morrison, Director Napa County Planning, Building, and Environmental Services Department (707) 253-4805 david.morrison@countyofnapa.org
Recommend
More recommend
