ISPS 2011 First Results of the International Sports Press Survey - - PowerPoint PPT Presentation

• Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland, Köln, 3.10.2011

ISPS 2011

First Results of the International Sports Press Survey 2011

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Design of ISPS 2011



80 newspapers of 22 countries (incl. Switzerland German/French language)



African and Saudi Arabian data still to come

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more than 30 researchers, sometimes in different teams

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Sample: the biggest national, tabloid and regional newspaper of each country

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Survey Period: 14 days between April and July 2011 (two artificial weeks)



Examination Unit: articles concerning sport topics in the complete newspaper (short news, telegram news and results/statitistics were not coded)

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Design of the Survey

Country Number of Articles Australia 1.666 Brazil 556 Canada 836 Denmark 1.552 England 2.554 France 483 Germany 1.899 Greece 669 Malaysia 1156 Nepal 186 New Zealand 382 Total Country Number of Articles Poland 815 Portugal 391 Romania 283 Scotland 962 Singapore 251 Slovakian Republic 256 Slovenia 477 South Africa 531 Switzerland (French) 471 Switzerland (German) 752 USA 676 22 Countries 17.777 Articles

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011

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two-thirds of the articles are with visualization

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8.831 of the articles are with

• ne photo - 352 articles were

printed with more than 4 photos

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in total 16.466 photos with the 17.777 articles



n=17.777

1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 1 2 3 4 5 6 7 8 9

Number of Photos

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011

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sports in international print media is personally driven, most of the articles are written by named journalists

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news agencies play a minor role

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but: more than 14% don't have a visible source



n=17.777

62,6% 14,6% 0,3% 8,3% 14,2%

Source of Article

Named journalist News Agency Two or more Agencies Pseudonym No Source

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011

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sport journalism in international print media is a man's world: more than 90% of the writers are male



• nly 8% of the articles

by named journalists are written by women



n=11.123

10225; 92% 851; 8% 47; 0%

Gender of Journalist

Male Female Both Genders

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011



main sport of the world in international print media is soccer - FIFA's Football can be called the only "world media sport"

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many coverage is actually driven by main sports events:

• Icehockey WC
• Rugby WC



n=17.777

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Type of Sports - Top Ten

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011



soccer is a main media sport especially in Europe and South America

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Romanian newspaper are Soccer-Maniacs: more than 85% of the coverage is about soccer

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• bviously a strong influence
• f the WC 2010 in South Africa:

more than 50% of the reporting is on soccer



n=17.777

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Soccer - Top Ten

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland



there are different sport worlds in different countries and continents



sports coverage is strongly related to seasons of sport competitions (NFL...)

Results of ISPS 2011

0% 10% 20% 30% 40% 50% 60%

Type of Sports - Top Ten - Germ.

0% 10% 20% 30% 40% 50% 60%

Type of Sports - Top Ten - USA

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011



sports in print media is international driven by actual competitions



nearly 80% of the coverage has matches, sporting aspects or results in focus

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beside these reports and previews there are many different topics although with minor relevance - many of these topics are themes

• f the conference

Rank Primary Content % 1. Results / Match Reports 30,7 2. Performance / Sporting Aspects 28,6 3. Preview of Competition 18,4 4. Financing / Private Finance 3,1 5. Sports / Politics 2,7 6. Spectators/Fans 1,8 7. Local / Amateur Sports 1,4 8. Doping 1 9. Children / Youth Sports 1 10. Sports / Media 0,9

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011

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sports in international print media focusses on actors/persons directly related to the sport's world

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more than 65% of the coverage has a focus

• n athletes and their

coaches and managers



n=17.777

0% 10% 20% 30% 40% 50% 60% Athlete Coach/Manager Representative Sport Organization Club/Team Spokesperson Politician/Government Media Person Non-sport Business Person Researcher Natural Sciences Researcher Social Sciences

Actor/Person in Focus

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011



sports in international print media is a man's world with a strong visualization: 85% of the coverage is on male athletes - nearly 70% with a photo/illustration

12526; 85% 1281; 9% 905; 6%

Gender of Sports Actor/Person in Focus

Men Women Not specified 8821; 58% 6338; 42%

Visualization of Sports Actor/Person in Focus

Photo/Illustration No Photo/Illustration

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011



international print media use mainly sources directly from the sport's world: 60% of the reporting deals with athletes, coaches, spokespersons

• r representatives as a

source for the coverage



• ther media reporting plays

a minor role as a source for coverage

0% 5% 10% 15% 20% 25% 30% 35% Athlete Coach/Manager Club/Team Spokesperson Representative Sport Organization Print Media News Agency Politician/Government Media Person Internet TV

Type of Sources cited in Article

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011



international sports journalism still has a lack of quality: 41% of the articles have just one source (2005: 40%), only 12% deal with three or more sources (2005: 16%)

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a poor result: 26% of the articles didn't have a source at all (2005: 22%)

4535; 26% 7258; 41% 3424; 19% 2187; 12% 373; 2%

Number of Sources cited in Article

No Source One Source Two Sources Three or more Sources Unable to measure

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Different Sport Worlds

 the covered sports differs between countries and continents

related to the seasons of sports

 soccer is the main and only media sport in the world of

international print media

 most of the reporting about male sports is written by men and

deals with sport topics and actors Main Media Sport: Soccer SJ is a Man's and a Sport's World

Summary of ISPS 2011

International SJ has low Quality

 sports reporting uses not very many sources for mostly news

coverage about actual sport competitions

ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

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