ISPS 2011 First Results of the International Sports Press Survey - PowerPoint PPT Presentation

Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland, Köln, 3.10.2011 ISPS 2011 First Results of the International Sports Press Survey 2011

Design of ISPS 2011 80 newspapers of 22 countries (incl. Switzerland German/French language)  African and Saudi Arabian data still to come  more than 30 researchers, sometimes in different teams  Sample: the biggest national, tabloid and regional newspaper of each country  Survey Period: 14 days between April and July 2011 (two artificial weeks)  Examination Unit: articles concerning sport topics in the complete newspaper  (short news, telegram news and results/statitistics were not coded) ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Design of the Survey Country Number of Articles Country Number of Articles Australia 1.666 Poland 815 Brazil 556 Portugal 391 Canada 836 Romania 283 Denmark 1.552 Scotland 962 England 2.554 Singapore 251 France 483 Slovakian Republic 256 Germany 1.899 Slovenia 477 Greece 669 South Africa 531 Malaysia 1156 Switzerland (French) 471 Nepal 186 Switzerland (German) 752 New Zealand 382 USA 676 Total 22 Countries 17.777 Articles ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 two-thirds of the articles are with visualization  8.831 of the articles are with Number of Photos  one photo - 352 articles were 10000 printed with more than 9000 8000 4 photos 7000 6000 in total 16.466 photos  5000 with the 17.777 articles 4000 3000 n=17.777  2000 1000 0 0 1 2 3 4 5 6 7 8 9 ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 sports in international print media is personally driven, most of the articles are  written by named journalists Source of Article news agencies play a  minor role 14,2% but: more than 14% don't  Named journalist 8,3% have a visible source News Agency 0,3% Two or more Agencies n=17.777  14,6% Pseudonym 62,6% No Source ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 sport journalism in international print media is a man's world: more than 90% of  the writers are male Gender of Journalist only 8% of the articles  by named journalists 47; 0% are written by women 851; 8% n=11.123  Male Female Both Genders 10225; 92% ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 main sport of the world in international print media is soccer - FIFA's Football  can be called the only Type of Sports - Top Ten "world media sport" 45% 40% many coverage is  35% 30% actually driven by 25% main sports events: 20% 15% - Icehockey WC 10% 5% - Rugby WC 0% n=17.777  ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 soccer is a main media sport especially in Europe and South America  Romanian newspaper are Soccer - Top Ten  Soccer-Maniacs: more than 90% 80% 85% of the coverage is 70% about soccer 60% 50% 40% obviously a strong influence  30% 20% of the WC 2010 in South Africa: 10% more than 50% of the reporting 0% is on soccer n=17.777  ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 there are different sport worlds in different countries and continents  sports coverage is strongly related to seasons of sport competitions (NFL...)  Type of Sports - Top Ten - Germ. Type of Sports - Top Ten - USA 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0% ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 Rank Primary Content % sports in print media is international  Results / Match Reports 30,7 1. driven by actual competitions Performance / Sporting Aspects 28,6 2. nearly 80% of the coverage  Preview of Competition 18,4 3. has matches, sporting aspects or Financing / Private Finance 3,1 4. results in focus Sports / Politics 2,7 5. beside these reports and previews  Spectators/Fans 1,8 6. there are many different topics Local / Amateur Sports 1,4 7. although with minor relevance - Doping 1 8. many of these topics are themes of the conference Children / Youth Sports 1 9. Sports / Media 0,9 10. ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 sports in international print media focusses on actors/persons directly related  to the sport's world Actor/Person in Focus more than 65% of the 0% 10% 20% 30% 40% 50% 60%  coverage has a focus Athlete on athletes and their Coach/Manager coaches and managers Representative Sport Organization Club/Team Spokesperson n=17.777  Politician/Government Media Person Non-sport Business Person Researcher Natural Sciences Researcher Social Sciences ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 sports in international print media is a man's world with a strong visualization:  85% of the coverage is on male athletes - nearly 70% with a photo/illustration Gender of Sports Actor/Person in Visualization of Sports Focus Actor/Person in Focus 905; 6% 1281; 9% Men 6338; 42% Photo/Illustration Women 12526; 85% No Photo/Illustration 8821; 58% Not specified ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 international print media use mainly sources directly from the sport's world:  60% of the reporting Type of Sources cited in Article deals with athletes, 0% 5% 10% 15% 20% 25% 30% 35% coaches, spokespersons Athlete or representatives as a Coach/Manager source for the coverage Club/Team Spokesperson Representative Sport Organization other media reporting plays  Print Media a minor role as a source News Agency for coverage Politician/Government Media Person Internet TV ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Results of ISPS 2011 international sports journalism still has a lack of quality: 41% of the articles  have just one source Number of Sources cited in Article (2005: 40%), only 12% deal 373; 2% with three or more sources 2187; 12% (2005: 16%) No Source a poor result: 26% of the  3424; 19% One Source 4535; 26% articles didn't have a Two Sources source at all (2005: 22%) Three or more Sources Unable to measure 7258; 41% ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

Summary of ISPS 2011  the covered sports differs between countries and continents Different Sport related to the seasons of sports Worlds  soccer is the main and only media sport in the world of Main Media Sport: international print media Soccer  most of the reporting about male sports is written by men and SJ is a Man's and deals with sport topics and actors a Sport's World  sports reporting uses not very many sources for mostly news International SJ coverage about actual sport competitions has low Quality ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland

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