Investor Update August 7, 2020 We Welcome Welcome Strategic - - PowerPoint PPT Presentation

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Investor Update August 7, 2020 We Welcome Welcome Strategic - - PowerPoint PPT Presentation

Investor Update August 7, 2020 We Welcome Welcome Strategic Priorities Growth Imperatives & Supply Chain Optimization Marketing & Innovation Strategy Brand Portfolio Strategy J.T. Rieck Acquisition Strategy Senior Vice President,


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SLIDE 1

Investor Update

August 7, 2020

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SLIDE 2

Welcome

We Welcome Strategic Priorities Growth Imperatives & Supply Chain Optimization Marketing & Innovation Strategy Brand Portfolio Strategy Acquisition Strategy Financial Review & Capital Allocation Question & Answer Session

J.T. Rieck

Senior Vice President, Finance & Investor Relations

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SLIDE 3

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Regarding Forward-Looking Statements

Statements contained in this presentation that are not historical facts are forward-looking statements. Forward-looking statements relate to current expectations regarding our future financial condition, performance and results of operations and the ultimate impact of the novel strain of coronavirus (COVID-19) pandemic on our business, results of operations and financial condition, planned capital expenditures, long-term objectives of management, supply and demand, pricing trends and market forces, and integration plans and expected benefits of transactions and are often identified by the use of words and phrases such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "would," "is likely to," "is expected to" or "will continue," or the negative of these terms or other comparable terminology. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those projected. Other factors that may cause actual results to differ from the forward-looking statements contained in this release and that may affect the company's prospects in general include, but are not limited to, (a) the ultimate impact of the COVID-19 pandemic and measures taken in response thereto, including, among other things, temporary or ongoing bakery closures, on our business, results of operations and financial condition, which are highly uncertain and are difficult to predict, (b) general economic and business conditions and the competitive conditions in the baked foods industry, including promotional and price competition, (c) changes in consumer demand for our products, including changes in consumer behavior, trends and preferences, including health and whole grain trends, and the movement toward more inexpensive store-branded products, (d) the success of productivity improvements and new product introductions, (e) a significant reduction in business with any of our major customers including a reduction from adverse developments in any of our customer's business, (f) fluctuations in commodity pricing, (g) energy and raw material costs and availability and hedging and counterparty risk, (h) our ability to fully integrate recent acquisitions into our business, (i) our ability to achieve cash flow from capital expenditures and acquisitions and the availability of new acquisitions that build shareholder value, (j) our ability to successfully implement our business strategies, including those strategies the company has initiated under Project Centennial, which may involve, among other things, the integration of recent acquisitions or the acquisition or disposition of assets at presently targeted values, the deployment of new systems and technology and an enhanced

  • rganizational structure, (k) consolidation within the baking industry and related industries, (l) disruptions in our direct-store delivery system, including litigation or an adverse

ruling from a court or regulatory or government body that could affect the independent contractor classification of our independent distributors, (m) increasing legal complexity and legal proceedings that we are or may become subject to, (n) product recalls or safety concerns related to our products, and (o) the failure of our information technology systems to perform adequately, including any interruptions, intrusions or security breaches of such systems. The foregoing list of important factors does not include all such factors, nor necessarily present them in order of importance. In addition, you should consult other public disclosures made by the company, including the risk factors included in our most recently filed Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission ("SEC") and disclosures made in other filings with the SEC and company press releases, for other factors that may cause actual results to differ materially from those projected by the company. We caution you not to place undue reliance on forward-looking statements, as they speak only as of the date made and are inherently uncertain. The company undertakes no obligation to publicly revise

  • r update such statements, except as required by law.
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SLIDE 4

Strategic Priorities

Welcome Strateg egic ic P Prio iorit itie ies Growth Imperatives & Supply Chain Optimization Driving Brand Relevance Brand Portfolio Strategy Acquisition Strategy Financial Review & Capital Allocation Question & Answer Session

Ryals McMullian

President & Chief Executive Officer

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SLIDE 5

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Today’s Agenda

Strategic Priorities

Ryals McMullian | President & Chief Executive Officer

Growth Imperatives & Supply Chain Optimization

Brad Alexander | Chief Operating Officer

Driving Brand Relevance

Debo Mukherjee | Chief Marketing Officer

Brand Portfolio Strategy

Mark Courtney | Chief Brand Officer

Acquisition Strategy

Mark Gerrish | Vice President, Corporate Development

Financial Review & Capital Allocation

Steve Kinsey | Chief Financial Officer & Chief Accounting Officer

Question & Answer Session

Executive Management Team

AGENDA

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SLIDE 6

Flowers Team – Meeting Unprecedented Challenges

6

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SLIDE 7

Q2 2020 Financial Highlights

7

$106 $129

$0 $20 $40 $60 $80 $100 $120 $140

Q2'19 Q2'20

12.5% Margin 10.8% Margin

+2 +21%

GROWTH

+5 +5.1%

GROWTH

COMPONENT NTS OF Q2’20 S SALES G GROWTH ( (MILLIONS) ADJUSTED TED E EBITD TDA ( (MILLIONS) S)1

  • Sales increase reflecting the continued impact of the COVID-19 pandemic
  • Mix shift to branded retail products drove cost leverage and margin increase

(1) Earnings before interest, taxes, depreciation & amortization, adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation.

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SLIDE 8

Strong Foundation and Clear Path Forward

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Leader in Large and Attractive Categories

Operate the #1 loaf, organic, and gluten-free bread brands; gaining share in stable categories throughout the economic cycle

Leading Brands to Drive Growth

Brand-focused portfolio strategy drives above-market growth via innovation, improved brand presence and relevance, and M&A

Significant Margin Expansion Opportunity

Portfolio and supply chain optimization targeting improved price realization, cost containment, and data-driven insights to expand margins

Consistent Capital Allocation Maximizes Returns

Dividend paid in 71 consecutive quarters, opportunistic share repurchases, strong track record of generating value through M&A

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SLIDE 9

Strategic Priorities Aligned to Long-term Growth Targets

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DEVEL ELOP T P TEAM AM

Capabilities to build brands and create value

PRIOR ORITIZE M MARGINS

Optimize portfolio and supply chain

SMA MART M& M&A

Proactive M&A in the grain-based foods arena

FOCUS O ON BRAN ANDS

Enhance relevancy and expand presence

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SLIDE 10

Enhanced Organizational Structure

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  • Chief Brand Officer responsible for managing the brand portfolio

and prioritizing brand-building investments

  • Chief Marketing Officer to lead stand-alone innovation function
  • President of Cake Operations focused exclusively
  • n improving performance in that business
  • Foodservice refocused to maximize value over volume

and prioritize a more profitable product mix

Better prioritizing brand building, cake turnaround, and foodservice profitability

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SLIDE 11

Growing Sales with Iconic Brands

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  • Build brands through insights, innovation,

and marketing

  • Capitalize on portfolio opportunities

FL FLOWERS’ BRA RANDED PR PRODUCTS D DRI RIVIN ING T TOP P LINE

CAGR

5.7%

$2.2B $1.6B $2.7B

$1.6B

Branded Sales Non-branded Sales

FY - 15 LTM - 20 ¹

CAGR

5.3%

(1) 52 weeks ended Q2 2020 (2) Internal Sales Data Warehouse 52 Weeks Ending July 11, 2020

14 18

Flowers' Share ²

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SLIDE 12

Portfolio Strategy Drives Margins

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Branded Retail

$2.718B

Store Branded Retail

$627M

Non-Retail & Other

$915M

Recent results demonstrate impact of shift to branded retail

SALES MIX1

  • Clarified brand strategy

to drive margin expansion

  • Prioritizing a more

profitable product mix

  • Repurposing capacity

to grow branded retail business

(1) 52 weeks ended Q2 2020

Total sales up 5.3% y/y; branded retail up 12.5% y/y

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SLIDE 13

Prioritizing Margins with Supply Chain Optimization

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DISTRIBUTION AND NETWORK BAKERY OPERATIONS PROCUREMENT OVERHEAD EXPENSES

  • Backhaul utilization
  • Cube optimization
  • Depot consolidation
  • Optimize number
  • f bakeries
  • Limit overtime expense
  • Transition some routes

to four-day delivery

  • Repurpose Lynchburg

bakery

  • SKU rationalization
  • Increase production

run times

  • Quality improvement;

site line machines

  • Stale reduction
  • Optimize days
  • f availability
  • Minimize scrap
  • Automation
  • Leverage scale with

centralized buying

  • Direct materials savings
  • Buy better, more

strategically

  • Leased labor
  • Packaging
  • Ingredients
  • Staffing optimization
  • Testing and

implementing maintenance and measurement processes

  • Enhanced hiring

procedures

Reducing fixed costs, enhancing

  • perating leverage
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SLIDE 14

Smart M&A

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  • Pursuing disciplined

and highly strategic M&A

  • Seeking out innovative platform

brands in grain-based foods beyond fresh packaged bread

  • Accelerating geographic

expansion of growth and core brands

IRI Flowers custom data base Total US MultiOutlet – 52 weeks ended 19-Apr-2020

Track record of strategic growth investments

Fresh Packaged Breads $15B

Other Grain-Based Categories $53B

$68B GRAIN-BASED FOOD UNIVERSE

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SLIDE 15

Long-term Growth Targets1

Strategic Priorities Drive Long-term Growth

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DEVEL ELOP T P TEAM AM PRIOR ORITIZE M MARGINS SMA MART M& M&A FOCUS O ON BRAN ANDS

+1-2%

SALES

+4-6%

  • ADJ. EBITDA2

+7-9%

  • ADJ. EPS3

(1) Sales and adjusted EBITDA targets reflect organic business growth; adjusted EPS target includes the potential impact of future M&A and share repurchases. (2) Earnings before interest, taxes, depreciation & amortization (EBITDA), adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation. (3) Earnings per share (EPS), adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation.

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SLIDE 16

Growth Imperatives & Supply Chain Optimization

Welcome Strategic Priorities Growth I Impe perativ ives & & Supply pply C Cha hain in Opt ptim imiz izatio ion Driving Brand Relevance Brand Portfolio Strategy Acquisition Strategy Financial Review & Capital Allocation Question & Answer Session

Brad Alexander

Chief Operating Officer

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SLIDE 17

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Potential of optimized portfolio, supply chain Organization is aligned around the fundamentals

  • f building brands

Portfolio strategy informs supply chain

  • ptimization initiatives

Key Takeaways

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SLIDE 18

Q2 Illustrates Potential of Optimized Portfolio, Supply Chain

67%

14% 19% Significant margin increase as branded retail business grew to a larger percentage of sales Combining right portfolio mix with improved bakery network enhances margins Accelerating optimization to deliver margin expansion

  • ver time

Strong Q2 results show effect initiatives could have on our longer-term results

SALES MIX 60%

17% 23%

Branded Retail Store-branded Retail Non-retail & Other

Q2 2020 Q2 2019

Q2 2019 ADJUSTED EBITDA MARGIN1

10.8%

Q2 2020 ADJUSTED EBITDA MARGIN1

12.5%

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(1) Earnings before interest, taxes, depreciation & amortization, adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation.

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SLIDE 19

Executing Against Operational Priorities

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FOCUS ON BRANDS

Enhance relevancy and expand presence

  • Marketing team focused on targeted

innovation and marketing to generate awareness, drive trial and repeat

  • Brand team executing a portfolio

strategy designed to opportunistically grow share TAR ARGET S T SALES G GROWTH TH = 1-2% 2%

PRIORITIZE MARGINS

Optimize portfolio and supply chain

  • Portfolio strategy underpins supply

chain optimization initiatives

  • Orienting asset base to higher

margin products, reducing network complexity, enhancing product profitability TARG RGET A

  • ADJ. E

EBITDA1 GROWT OWTH = = 4-6% 6%

(1) Earnings before interest, taxes, depreciation & amortization, adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation.

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SLIDE 20

Leveraging Flexibility

20

DEPOT OT MARK RKETPL PLACE Branded retail Foodservice

Flexible fixed asset base can produce and distribute product for any market

IDP DP BAKE KERY

HOW WE GO TO MARKET VERSATILITY TO MEET CHANGING DEMAND

Store branded retail

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SLIDE 21

Optimizing Network to Prioritize Margins

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Portfolio strategy determines targeted brands and segments

  • Pivot capacity to most powerful brands
  • Maximize revenue and margin potential

Optimize and reallocate capacity to increase network utilization

  • Closed three bakeries since start of Project Centennial
  • Transitioned volume to more-efficient lines

Repurposed two bakeries to meet growing DKB demand

  • Tuscaloosa, AL and Lynchburg, VA converted to organic production
  • Lynchburg bakery expected to open in September 2020
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SLIDE 22

Network Consolidation

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Lower cost to serve market Fewer transport miles Additional network capacity BEN ENEFIT ITS

BAKER KERY DEPOT OT MARKET ET

PRE PREVIO IOUS TODAY AY

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SLIDE 23

Increasing Product Profitability

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  • SKU rationalization
  • Improved ordering
  • Lowering costs and

increasing realized capacity

Realiz lized ~13 130 h hours s per er w week eek

in additional capacity, equivalent to an additional bakery

STALE RE REDU DUCTION

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SLIDE 24

Shifting Mix to Enhance Profitability

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Resulting i g in

higher mix of branded retail products and mor

more p prof

  • fit

itab able le mi mix of store

branded and foodservice business

Be more s e selec ecti tive e about type and quality

  • f other business we

we a accep ept Reduce p percen entage o e of s store b e branded ed

and foodservice products: Allows us to negotiate better pricing terms on the business we keep …

Increa easing p g producti tion of branded

retail means we can …

&

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SLIDE 25

Driving Brand Relevance

Welcome Strategic Priorities Growth Imperatives & Supply Chain Optimization Driv iving ing B Brand R d Rele levanc nce Brand Portfolio Strategy Acquisition Strategy Financial Review & Capital Allocation Question & Answer Session

Debo Mukherjee

Chief Marketing Officer

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SLIDE 26

Key Takeaways

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Attractive category with high penetration and frequency Relevance ensures

  • ur brands

resonate with consumers Foundational consumer research informs marketing and innovation strategy Digital capabilities / digital shelf

RELE LEVANCE CE PRESENCE GROW OWTH

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SLIDE 27

Fundamentals Stand Out Among Grocery Categories

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11.2 11.4 11.6 11.8 12.0 12.2 12.4

  • 20.0

40.0 60.0 80.0 100.0 7/16/17 11/5/17 2/25/18 6/17/18 10/7/18 1/27/19 5/19/19 9/8/19 12/29/19 % HH Buying Purchase Cycle - Xactions Avg

(1) Willard Bishop SuperStudy 2019 (2) Total US: IRI Panel Data 3/1/20, Rolling 13-week periods (3) Total US: IRI Multi Outlet, Quarterly Results

BR BRANDED CA CATEGORY S SHA HARE3

$1.38 $2.91 $5.26 $5.87 $- $2.0 $4.0 $6.0 Store Brand Nature's Own DKB Canyon

  • Large, stable category with sales of $24B+
  • Present in 98% of households; buy the category every 12 days
  • Consumers willing to pay premium for brands
  • Most profitable category for retailers1

TOTAL U US BR BREAD CA CATEGORY HO HOUSEHOLD LD P PENE NETRATI TION & PURCHA HASE CYCLE F FREQUENCY CY ( (DA DAYS)2 ATTR TRACTI CTIVE BR BRAND E ECONO NOMICS

75.3% 75.6% 76.3% 79.9%

2Q17 2Q18 2Q19 2Q20

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SLIDE 28

Creating Brand Relevance

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ANNUALIZED OPPORTUNITY

>$350M

Releva vance

  • Generate awareness
  • Drive trial
  • Convert to repeat
  • Disrupt via innovation

Repeat (loyalists) Trial Aided and Unaided Awareness Brand Positioning & Messaging

Targeting brand benefits to meet consumer desires Delivering advertising via media mix to create awareness Converting awareness to trial and repeat

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SLIDE 29

Consumer Insight-Driven Messaging to Create Brand Relevance

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INSPIRING CHILDLIKE WONDER BAKING HAPPY AND HEALTHY INTO EVERY HOME

Developing relevant brand positioning through a deep understanding

  • f consumers’ minds

and needs Messaging reflects the consumers’ desire for functional and emotional benefits

Consumer Messaging Brand Strategy

Reaching the consumer though relevance

Brand Architecture

Vision, positioning, personality

Foundational Research

Unlocking the consumers’ minds and needs

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SLIDE 30

Focus on Consumer Needs

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At the he i intersectio ion o

  • f each

h Consumer Seg egment a and Need Need S State:

  • Defining the size of the opportunity

and the brand’s share of occasions.

  • Assessing the fit of every brand

for the need and balancing the portfolio approach

Size Share Fit Portfolio

ACTIV TIVE INFLUENCERS BUSY SY BUDGETERS RS BREAD AVOIDERS RS HEA EALTH ESTABLISHE HED FUNCTIO TIONAL EATERS RS

TRADIT ITION IONAL CON ONNECTION ION HEA EALTHIER ER CHOIC OICES QUIC ICK A K AND SIMPLE LE HUNGER ER RELIEF EF CO COMF MFORT AND ND B BOND NDING NG PERSONAL L INDU DULGE GENCE BITE TES O S OF ADVENT NTURE

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SLIDE 31

Building Awareness Is Vital

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300 600 900

Audio / OOH Display Print Shopper Social Spot Radio Video YouTube

2019 2020

Source: IRI Panel Measures, Total US – 52 Week Ending 3/22/20

DRI RIVING A AWARE RENESS: MESSAGIN ING A AND PO POSIT ITIO IONIN ING FOR T R THE CORE RE C CONSUMER1

AIDED 70% UNAIDED 15% AIDED 85% UNAIDED 35% AIDED 29% UNAIDED 10% AIDED 75% UNAIDED 29% AIDED 71% UNAIDED 29% PEER 1 PEER 2 Impressions (millions)

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SLIDE 32

Flowers’ Brands Have Strong Upside Opportunity For Growth

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Source: IRI Panel Measures, Total US – 52 Weeks Ending 3/22/20

20 40 60 80 100 % Hhld Penetration 20 40 60 80 100 % Repeaters 10 20 30 40 50 Purchase Cycle (Days)

Drivi ving ng g growth h throug ugh h brand r nd relevanc nce

  • Increase household penetration
  • Increase consumer loyalty

(% repeat)

  • Drive consumption

(lower # of days in purchase cycle)

50 100 % Hhld Penetration NATURE’S OWN PENETRATION Total US

31. 31.9%

South Region

52. 52.8%

DRIVE H HOUSEHOL OLD P PENET ETRATION ON FOR F FLO B BRAN ANDS DRIV IVE HI HIGH GHER C CONSUMPTIO ION (REDUCE CE P PURCH CHASE SE CYCLE) INCREA EASE L LOY OYALTY RATE SOUTHER ERN IRI RI REG EGION: P PENETRATION FLO BRAN ANDS

Bread Category Nature’s Own Wonder Dave’s Killer Bread Peer 1 Peer 2

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SLIDE 33

Engaging the Changing Consumer with E-Commerce

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(1) IRI E-Commerce and Instacart data (2) IRI Period 2, 2020

4.4% 6.2% 12.5% 0% 5% 10% 15%

2Q’19 2Q’20 Pre-Covid ‘202

E-COM OMMERCE A AS % OF OF BREAD OMNICH CHANNEL NNEL S SALES1

  • Forced adoption of e-commerce due to COVID-19

driving large shift in retail channel

  • Expect increased trial to drive meaningful growth

in enduring users

  • E-commerce benefits strong brands as awareness

and search are key elements of online shopping

  • Developing new capabilities in Marketing and Sales

Digitization to leverage shift in consumer habits

Driving to win digital consideration and shelf

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SLIDE 34

Consumer Acquisition and Retention Through Marketing

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Seizing on consumers’ desires for Fres eshnes ess Nature’s Own drives home the Unique S e Selling g Prop

  • posit

ition ion: “Scratch to Shelf in about 48 hours”

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SLIDE 35

Welcome Strategic Priorities Growth Imperatives & Supply Chain Optimization Driving Brand Relevance Brand P d Portfolio lio S Strategy gy Acquisition Strategy Financial Review & Capital Allocation Question & Answer Session

Mark Courtney

Chief Brand Officer

Brand Portfolio Strategy

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SLIDE 36

Key Takeaways

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Leverage innovation to create brand presence in underdeveloped segments Clarified portfolio strategy Expand brand presence in underdeveloped geographies through distribution and penetration Drive brand presence with our retail partners in a changing marketplace

RELE LEVANCE CE PRESENCE GROW OWTH

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SLIDE 37

Capitalizing on Recent Trends

37

Increased household penetration and increased consumption are driving category growth Household penetration for FLO brands up 250 BPS

13.2% 7.9% 14.0% 8.5% 18.2% 15.0% DEPT-GENERAL FOOD FRESH PACKAGED BREADS FLOWERS BREAD

Source: IRI Scan and Panel Data - Flowers Custom Database 12 Weeks Ending 7-12-2020

DOLLAR SALES, % % CHANGE VS VS Y YA VOLUME S SALES, % % CHANGE VS VS YA

92.8 35.5 93.7 38.0

Fresh Packaged Breads Category Flowers Bread YA CY

% O OF H HOUSEHO HOLDS BUYI YING

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SLIDE 38

PREMI MIUM M GROWT OWTH BRAND NDS

Drive premiumization

  • f category

MAINSTR TREAM AM BRAND NDS

Drive premium end of mainstream consumption Drive value end of mainstream consumption

STRO RONG REGIONA NAL BRAND NDS

Win locally with strong regional brands

Driving Brand Presence with a Clear Portfolio Strategy

38

Clarified roles for our brands, channels, and categories

  • Expand premium growth

brands, win with mainstream brands, and compete locally with strong regional brands

  • Align growth maps

and brand strategies with network

  • ptimization plans
  • Rationalizing brands

and SKUs

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SLIDE 39

Expanding Brand Presence Geographically

39

Under-developed markets offer huge growth potential

  • Focused approach
  • Expand breadth and depth
  • f distribution
  • Drive awareness, trial, and

repeat with increased advertising and shopper marketing

  • Intense focus by our DSD sales
  • rganization and IDPs

(1) IRI MULO, Calendar Year 2019

FLOWERS DOLLAR S SHARE O OF FRESH P H PACK CKAGED D BREA EAD C CATEG EGORY1

Capitalizing

  • n brand growth

potential by increasing presence

27.9 – 49.7 17.1 – 27.8 9.5 – 17.0 5.8 – 9.4 0.0 – 5.8

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SLIDE 40

Leveraging Innovation to Create Presence in Adjacent Segments

40

Consumers expect

  • ur brands to offer

solutions beyond loaf

26.7 9.9 2.9 30.4 10.7 7.1

LOAF SANDWICH BUNS/ROLLS BREAKFAST ITEMS TTM, 3 Years Ago TTM LOAF SANDWICH BUNS/ROLLS BREAKFAST ITEMS Segment Size (Annual)

$7.7 B $3.5 B $2.2 B

Flowers 3 Year $ Sales CAGR

+ 6.6% + 2.8% + 62.5%

(1) IRI Scan Data - Flowers Custom Database 12 Weeks Ending 7-12-2020, 52 Weeks Ending 7-12-2020 for annual numbers

FLOWE OWERS DOLLAR S SHARE1

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SLIDE 41

Driving Brand Presence with Retail Partners

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  • Consumer-relevant brands appeal to a broad

range of consumer demographics

  • Brand portfolio delivers incremental category

sales and margin growth

  • Provide best-in-class category leadership

as we navigate uncertain times

(1) IRI Panel Data Total US Category % Share of Requirements, 52 WE 7/12/2020. Peers are leading competitive national bread brands

BRAND LOYALTY − % OF BUYER CATEGORY DOLLARS SPENT WITHIN BRAND1

18.3 8.2 21.0 25.5 15.0 14.3 15.8 12.3

Nature's Own Wonder Dave's Killer Bread Canyon Bakehouse Peer 1 Peer 2 Peer 3 Peer 4

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SLIDE 42

Welcome Strategic Priorities Growth Imperatives & Supply Chain Optimization Driving Brand Relevance Brand Portfolio Strategy Acqu quis isit itio ion S Strategy gy Financial Review & Capital Allocation Question & Answer Session

Mark Gerrish

Vice President, Corporate Development

Acquisition Strategy

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SLIDE 43

Key Takeaways

43

Partner with innovation team to identify

  • pportunities

Positioned for growth with strong free cash flow, balance sheet, and M&A track record Structured approach drives repeatable process Explore opportunities in core and grain- based adjacencies

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SLIDE 44

Positioned for Growth Through M&A

44

$90 $570

$- $100 $200 $300 $400 $500 $600

TTM-Q2'15 TTM-Q2'20 $26 $64

$- $10 $20 $30 $40 $50 $60 $70

TTM-Q2'18 TTM-Q2'20

#1 Gluten-free Loaf

Proven track record of acquiring and growing differentiated bakery brands Strong balance sheet and cash flow generation enable investment in further growth

DA DAVE'S K KILLER BREAD D TRACKE KED R RETAIL SALES ( ($M) CANYON BA BAKEHOUSE TRACKE KED R RETAIL SALES ( ($M)

#1 Organic Loaf

5YR CAGR

+45%

2YR CAGR

+58%

Source: IRI Scan Data - Flowers Custom Database

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SLIDE 45

Structured Approach to M&A

45

Clearly defined, repeatable process

Link between corporate development, strategy, and innovation Explicit strategic criteria Steady stream

  • f opportunities

M&A is a capability

Integration is crucial Monitoring and post-mortems Deep industry relationships

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SLIDE 46

46

Role of Smart M&A

Partner with innovation team to identify opportunities beyond our core SOLIDIFY THE CORE

  • Infrastructure and

distribution growth in underdeveloped markets

  • Leverage existing brands

INNOVATIVE ADJACENCIES

  • Gain exposure to growing,

underdeveloped segments and innovative brands

  • Focus on platform assets

that bring new capabilities

GEOGRAPHIC EXPANSION

  • Fill in existing markets
  • Expand into newer markets

ALTERNATIVE DEAL STRUCTURES

  • Joint ventures
  • Minority investments
  • Strategic partnerships
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SLIDE 47

Welcome Strategic Priorities Growth Imperatives & Supply Chain Optimization Driving Brand Relevance Brand Portfolio Strategy Acquisition Strategy Fina nanc ncia ial l Rev evie iew & & Capit pital l Allo locatio ion Question & Answer Session

Steve Kinsey

Chief Financial Officer & Chief Accounting Officer

Financial Review & Capital Allocation

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SLIDE 48

Key Takeaways

48

Solid Q2 results, positive 2020

  • utlook

Strong free cash flow, consistent capital allocation Long-term targets supported by leading brands and growth strategy Growth roadmap highlights long- term opportunity

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SLIDE 49

NET SALES

$1.026B +5.1% v PY

  • Price/Mix +8.4%; Volume -3.3%
  • Growth from branded retail more than
  • ffsetting lower store-branded retail

and foodservice sales

Q2 2020 Financial Review

49

  • ADJ. EBITDA1

$128.5M +21.4% v PY

  • 12.5% of sales, up 170 bps
  • Increased primarily due to improved product

mix, partially offset by higher employee incentive costs and IDP fees on lower transportation costs

CASH FLOWS − YTD

Dividends

$82.6M

Cash from Ops

$275.8M

Capex

$46.6M

GAAP DILUTED EPS

$0.27 +$0.02 v PY

  • ADJ. DILUTED EPS2

$0.33 +$0.08 v PY

Increased adj. EBITDA partially offset by higher tax rate

(1) Earnings before interest, taxes, depreciation & amortization (EBITDA), adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation. (2) Earnings per share (EPS), adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation.

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SLIDE 50

Fiscal 2020 Guidance (Updated Aug 6, 2020)

50

(1) Week 53 expected to contribute 1.5% of overall sales growth. (2) Adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this presentation.

Fiscal 2020 H2 Considerations

  • Food at home

consumption remains elevated, not as high as Q1 levels

  • Foodservice stabilizing

and beginning to recover, still well below normal

  • Pace of return-to-work

and back-to-school

  • Navigating pandemic

impact on bakery

  • perations

SALES GROWTH1

  • ADJ. EPS2

OTHER

+4.0% to +5.0% $1.15 to $1.25

Depr eprec ecia iatio ion & n & amortiz izatio ion — $145 to $150 million Net i inter eres est ex expen ense — $11 million Effective tax ra rate —

  • Approx. 24.0% to 24.5%

Dilut luted s shares es o

  • utstandin

ding —

  • Approx. 212.5 million

Capit pital e l expe pendit ditur ures — $85 to $95 million

slide-51
SLIDE 51

51

Steady Free Cash Flow

(1) Operating Cash flow minus Capital Expenditures. See non-GAAP reconciliations at the end of this presentation.

$245 $255 $222 $196 $263 $332

$- $50 $100 $150 $200 $250 $300

FY-15 FY-16 FY-17 FY-18 FY-19 LTM-20

Strong free cash flow growth supports investments in the business, M&A strategy, and capital returns

FRE FREE C CASH FL FLOW1 TO FUEL ACCRETI ETIVE E INVE NVESTMENTS ( (MILLIONS NS)

Cash Flow Drivers

  • Growing sales
  • Focus on cash margins
  • Predictable capex
slide-52
SLIDE 52

Consistent Capital Allocation

52

Capital Allocation Principles:

  • Capex to support core

business growth

  • Maintain investment grade

credit rating

  • Support strong dividend
  • Smart, disciplined

acquisitions

  • Opportunistic share

repurchases

$120 $131 $141 $150 $160 $163 $7 $126 $3 $2 $7 $1 $395 $200

$- $100 $200 $300 $400 $500 $600

FY-15 FY-16 FY-17 FY-18 FY-19 LTM-20 Dividends Share Repurchases Cash for Acquisitions

CAP APITAL AL L ALLOCATION ( (MILLI LLIONS)

slide-53
SLIDE 53

Track Record of De-Leveraging Post-M&A

53

(1) Excludes lease liabilities

TOTA TAL D DEBT1 (MILLI LLIONS)

Maintaining flexibility to capitalize

  • n value-creating opportunities

$984 $928 $805 $980 $867

FY-15 FY-16 FY-17 FY-18 FY-19

1968 1968 to 2020: 2020: M MORE TH THAN 100 100 ACQUISITIONS

slide-54
SLIDE 54

Long Track Record of Growth

54

SALES G GROWTH CO H COMPONENTS1 (MILLI LIONS) 10yr CAGR +5.2%

$- $5.00 $10.00 $15.00 $20.00 $25.00

Aug '10 Aug '11 Aug '12 Aug '13 Aug '14 Aug '15 Aug '16 Aug '17 Aug '18 Aug '19 Aug '20

TOTAL SHAREHO HOLDE DER R RETURNS

  • 1. Source: Company filings.
  • 2. Total Shareholder Return (TSR) assumes reinvestment of dividends. Source: NASDAQ
  • 3. Acquisition category includes sales for 12 months following purchase

10yr TSR2 +11.4%

3
slide-55
SLIDE 55

Key Drivers to Achieving our Long-term Growth Targets

55

LONG-TERM GROWTH TARGETS1

+1-2%

SALES

+4-6%

  • ADJ. EBITDA2

+7-9%

  • ADJ. EPS3

Focus on leading, iconic brands to grow share Portfolio strategy prioritizes higher-priced, higher-profit products and customers Supply chain optimization enhances operating leverage, streamlines fixed cost structure Strong free cash flow generation provides fuel for accretive M&A,

  • pportunistic share repurchases, and dividends

(1) Sales and adjusted EBITDA targets reflect organic business growth; adjusted EPS target includes the potential impact of future M&A and share repurchases. (2) Earnings before interest, taxes, depreciation & amortization (EBITDA), adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation. (3) Earnings per share (EPS), adjusted for matters affecting comparability. See non-GAAP reconciliations at the end of this slide presentation.

slide-56
SLIDE 56

Roadmap to Delivering Long-term Targets

FY2020 FY2021 FY2022

  • Favorable m

mix s ix shift

  • Accel

eler erate e

  • ptim

imiz izatio ion init itiatives

  • Performance above

long-term targets

  • 53-week year
  • Adjus

ust t to the new ew-norma mal

  • Deliver o
  • pe

perational improve vements

  • Headwinds as

consumer behavior normalizes

  • 52-week year
  • Brands

nds d driving ng above ve-cat ategory sales es g growth

  • Performance in-line

with long-term targets

  • 52-week year

56

slide-57
SLIDE 57

57

OUR VISION HAS NEVER BEEN CLEARER

Right structure with a passionate team committed to continued success Emotional connection of fresh bread

  • ffers innovative brands the opportunity

to appeal powerfully to consumers Competitive, leading operator with combination of strong brands and scale Opportunity to grow through product adjacencies, innovation, and M&A

slide-58
SLIDE 58

Question & Answer Session

Strategic Priorities Growth Imperatives & Supply Chain Optimization Driving Brand Relevance Brand Portfolio Strategy Acquisition Strategy Financial Review & Capital Allocation Question & Answer Session

slide-59
SLIDE 59

Information Regarding Non-GAAP Financial Measures

59

The company prepares its consolidated financial statements in accordance with U.S. Generally Accepted Accounting Principles (GAAP). However, from time to time, the company may present in its public statements, press releases and SEC filings, non-GAAP financial measures such as, EBITDA, adjusted EBITDA, adjusted EBIT, EBITDA margin, adjusted EBITDA margin, adjusted net income, adjusted operating income, adjusted EPS, adjusted income tax expense, adjusted selling, distribution and administrative expenses (SD&A), gross margin excluding depreciation and amortization, free cash flow, and the ratio of net debt to adjusted EBITDA. The reconciliations attached provide reconciliations of the non-GAAP measures used in this presentation or release to the most comparable GAAP financial measure. The company’s definitions of these non-GAAP measures may differ from similarly titled measures used by others. These non-GAAP measures should be considered supplemental to, and not a substitute for, financial information prepared in accordance with GAAP. The company defines EBITDA earnings before interest, taxes, depreciation and amortization. The company defines free cash flow as operating cash flow minus capital expenditures. The company believes that free cash flow provides investors a better understanding of the company’s liquidity position. The company believes that EBITDA is a useful tool for managing the operations of its business and is an indicator of the company's ability to incur and service indebtedness and generate free cash flow. EBITDA is used as the primary performance measure in the company's 2014 Omnibus Equity and Incentive Compensation Plan. Furthermore, pursuant to the terms of our credit facility, EBITDA is used to determine the company's compliance with certain financial covenants. The company also believes that EBITDA measures are commonly reported and widely used by investors and other interested parties as measures of a company's operating performance and debt servicing ability because EBITDA measures assist in comparing performance on a consistent basis without regard to depreciation or amortization, which can vary significantly depending upon accounting methods and non-operating factors (such as historical cost). EBITDA is also a widely- accepted financial indicator of a company's ability to incur and service indebtedness. EBITDA should not be considered an alternative to (a) income from operations or net income (loss) as a measure of operating performance; (b) cash flows provided by operating, investing and financing activities (as determined in accordance with GAAP) as a measure of the company's ability to meet its cash needs; or (c) any other indicator of performance or liquidity that has been determined in accordance with GAAP. The company defines adjusted EBITDA, adjusted EBIT, EBITDA margin, adjusted EBITDA margin, adjusted net income, adjusted operating income, adjusted EPS, adjusted income tax expense, adjusted SD&A, respectively, excluding the impact of asset impairment charges, Project Centennial consulting costs, lease terminations and legal settlements, acquisition-related costs, and pension plan settlements. Adjusted income tax expense also excludes the impact of tax reform. The company believes that these measures, when considered together with its GAAP financial results, provides management and investors with a more complete understanding of its business operating results, including underlying trends, by excluding the effects of certain charges. The company defines net debt as total debt less cash and cash equivalents. Net debt to EBITDA is used as a measure of financial leverage employed by the company. The company defines free cash flow as

  • perating cash flow minus capital expenditures. The company believes that free cash flow provides investors a better understanding of the company’s liquidity position. Gross margin excluding depreciation and

amortization is used as a performance measure to provide additional transparent information regarding our results of operations on a consolidated and segment basis. Changes in depreciation and amortization are separately discussed and include depreciation and amortization for materials, supplies, labor and other production costs and operating activities. Presentation of gross margin includes depreciation and amortization in the materials, supplies, labor and other production costs according to GAAP. Our method of presenting gross margin excludes the depreciation and amortization components, as discussed above. The reconciliations attached provide reconciliations of the non-GAAP measures used in this presentation or release to the most comparable GAAP financial measure.

slide-60
SLIDE 60

Reconciliation of Non-GAAP Financial Measures

60

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 Net income per diluted common share 0.27 $ 0.25 $ Restructuring and related impairment charges 0.04 0.01 Project Centennial consulting costs 0.02

  • Legal settlements
  • (0.01)

Executive retirement agreement

  • NM

Adjusted net income per diluted common share 0.33 $ 0.25 $

NM - not meaningful. Certain amounts may not add due to rounding.

Reconciliation of Earnings per Share to Adjusted Earnings per Share

slide-61
SLIDE 61

61

Reconciliation of Non-GAAP Financial Measures

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 1,025,861 $ 975,759 $ 506,033 508,552 Gross Margin excluding depreciation and amortization 519,828 467,207 Less depreciation and amortization for production activities 18,113 18,590 Gross Margin 501,715 $ 448,617 $ Depreciation and amortization for production activities 18,113 $ 18,590 $ 15,067 14,739 Total depreciation and amortization 33,180 $ 33,329 $ (000's omitted) Sales Materials, supplies, labor and other production costs (exclusive of depreciation and amortization) Depreciation and amortization for selling, distribution and administrative activities Reconciliation of Gross Margin

slide-62
SLIDE 62

62

Reconciliation of Non-GAAP Financial Measures

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 Selling, distribution and administrative expenses (SD&A) 396,904 $ 359,497 $ Project Centennial consulting costs (5,584)

  • Legal (settlements) recovery
  • 1,286

Executive retirement agreement

  • 568

Adjusted SD&A 391,320 $ 361,351 $ Reconciliation of Selling, Distribution and Administrative Expenses to Adjusted SD&A

slide-63
SLIDE 63

63

Reconciliation of Non-GAAP Financial Measures

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 Net income 57,919 $ 53,095 $ Income tax expense 18,493 15,951 Interest expense, net 2,869 2,769 Depreciation and amortization 33,180 33,329 EBITDA 112,461 105,144 Other pension cost (72) 519 Restructuring and related impairment charges 10,535 2,047 Project Centennial consulting costs 5,584

  • Legal settlements (recovery)
  • (1,286)

Executive retirement agreement

  • (568)

Adjusted EBITDA 128,508 $ 105,856 $ Sales 1,025,861 $ 975,759 $ Adjusted EBITDA margin 12.5% 10.8% Reconciliation of Net Income to EBITDA and Adjusted EBITDA

slide-64
SLIDE 64

64

Reconciliation of Non-GAAP Financial Measures

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 Income from operations 79,209 $ 72,334 $ Restructuring and related impairment charges 10,535 2,047 Project Centennial consulting costs 5,584

  • Legal (recovery) settlements
  • (1,286)

Executive retirement agreement

  • (568)

Adjusted income from operations 95,328 $ 72,527 $ Reconciliation of Income from Operations to Adjusted Income from Operations

slide-65
SLIDE 65

65

Reconciliation of Non-GAAP Financial Measures

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 Income tax expense 18,493 $ 15,951 $ Tax impact of: Restructuring and related impairment charges 2,634 517 Project Centennial consulting costs 1,396

  • Legal (recovery) settlements
  • (325)

Executive retirement agreement

  • (143)

Adjusted income tax expense 22,523 $ 16,000 $ Reconciliation of Income Tax Expense to Adjusted Income Tax Expense

slide-66
SLIDE 66

66

Reconciliation of Non-GAAP Financial Measures

For the 12 Week Period Ended For the 12 Week Period Ended July 11, 2020 July 13, 2019 Net income 57,919 $ 53,095 $ Restructuring and related impairment charges 7,901 1,530 Project Centennial consulting costs 4,188

  • Legal (recovery) settlements
  • (961)

Executive retirement agreement

  • (425)

Adjusted net income 70,008 $ 53,239 $ Reconciliation of Net Income to Adjusted Net Income

slide-67
SLIDE 67

67

Reconciliation of Non-GAAP Financial Measures

Net income per diluted common share 0.66 $ to 0.76 $ Restructuring and related impairment charges 0.04 0.04 Project Centennial consulting costs 0.03 0.03 Legal settlements 0.01 0.01 Pension plan settlement and curtailment loss 0.41 0.41 Other pension plan termination costs NM NM Adjusted net income per diluted common share 1.15 $ to 1.25 $

Certain amounts may not add due to rounding.

Reconciliation of Earnings per Share - Full Year Fiscal 2020 Guidance Range Estimate

slide-68
SLIDE 68

Reconciliation of Non-GAAP Financial Measures

68

Time Period Cash Provided by Operating Activities Purchase of Plant, Property and Equipment Free Cash Flow 2Q20 TTM 434,689 $ 102,867 $ 331,822 $ FY19 366,952 103,685 263,267 FY18 295,893 99,422 196,471 FY17 297,389 75,232 222,157 FY16 356,562 101,727 254,835 FY15 335,674 90,773 244,901

* Cash provided by operating activities less purchase of plant, property and equipment.

Reconciliation of Cash Provided by Operating Activities to Free Cash Flow*

slide-69
SLIDE 69

Reconciliation of Non-GAAP Financial Measures

69

For the 12 Week Period Ended For the 12 Week Period Ended For the 16 Week Period Ended For the 12 Week Period Ended Trailing 52 Week Period Ended October 5, 2019 December 28, 2019 April 18, 2020 July 11, 2020 July 11, 2020 Net income (loss) 43,358 $ 2,219 $ (5,772) $ 57,919 $ 97,724 $ Income tax expense (benefit) 12,442 (1,047) (2,019) 18,493 27,869 Interest expense, net 2,334 2,170 3,314 2,869 10,687 Depreciation and amortization 33,196 32,884 44,663 33,180 143,923 EBITDA 91,330 36,226 40,186 112,461 280,203 Other pension cost 518 519 143 (72) 1,108 Project Centennial consulting costs

  • 784

3,392 5,584 9,760 Restructuring and related impairment charges 3,277 17,482

  • 10,535

31,294 Other pension plan termination costs

  • 133
  • 133

Pension plan settlement and curtailment loss

  • 116,207
  • 116,207

Legal settlements (recovery)

  • 29,150

3,220 32,370 Executive retirement agreement

  • Loss on inferior ingredients
  • 376
  • 376

Adjusted EBITDA 95,125 $ 84,537 $ 163,281 $ 128,508 $ 471,451 $ Reconciliation of Net Income to EBITDA and Adjusted EBITDA

slide-70
SLIDE 70

70

Reconciliation of Non-GAAP Financial Measures

As of July 11, 2020 Current maturities of long-term debt

  • $

Long-term debt 1,009,596 Total debt 1,009,596 Less: Cash and cash equivalents 299,562 Net Debt 710,034 $ Adjusted EBITDA for the Trailing Twelve Months Ended July 11, 2020 471,451 $ Ratio of Net Debt to Trailing Twelve Month Adjusted EBITDA 1.5 Reconciliation of Debt to Net Debt and Calculation of Net Debt to Trailing Twelve Month Adjusted EBITDA Ratio