Investor Presentation February 2019 Disclaimer This presentation - - PowerPoint PPT Presentation

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Investor Presentation February 2019 Disclaimer This presentation - - PowerPoint PPT Presentation

Investor Presentation February 2019 Disclaimer This presentation may contain statements which reflect the managements current views and estimates and could be construed as forward looking statements. The future involves certain risks and


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Investor Presentation

February 2019

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This presentation may contain statements which reflect the management’s current views and estimates and could be construed as forward looking statements. The future involves certain risks and uncertainties that could cause actual results to differ materially from the current views being expressed. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.

Disclaimer

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Company Overview Q3FY19 Results Growth Strategy Management Team

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Contents

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Company Overview

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Matrimony.com at a glance

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We deliver matchmaking services to our users in India and the Indian diaspora through our websites, mobile sites and mobile apps complemented by our on-the-ground network in India

#1

Leader for Matchmaking Services

1 As on December 31 2018

300+

Community Matrimony sites

15

Regional Matrimony sites

3.59 mn

Active Profiles 1

33.46 mn

Total registrations since January 2006 1

745,000

Paid subscriptions in FY2018

INR 3,418 mn

FY18 Revenues (15.2% YoY growth)

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A Unique Proposition

Large Online Matrimony Market Opportunity Leading Provider of Online Matchmaking Services in India Micro-Market Strategy with Targeted and Personalized Services Strong Consumer Brand Robust Technology and Analytics Continued Expansion into Marriage Services Segment Key Business Metrics Drive Revenue Growth & Operating Leverage

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An Early Mover to Online Matchmaking services….. …. Coupled with a Network effect resulting in a large database of profiles…

A Differentiated Growth Story

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1 Based on “Market study of Online Matrimony & Marriage Services in India” report by KPMG dated May 4, 2017; 2 As on December 31 2018

Unmarried Population in 2016 - 107 Mn 1 Active Seekers in 2016 63 Mn 1 Active users of online matrimony in 2016 6 Mn 1 Active Profiles on Matrimony.com 3.59 Mn 2

… Resulting in Market Leadership

Large Database More Matches Attracts More Users More Responses

Large Market Opportunity

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Mobile Offline Website

11.8 million app installs 1 Mobile sites and mobile apps accounts for 2  92% of Profile views  83% of Personalized messages sent and received  85% of the total number of free profiles registered  87% of Express Interest messages  80% of Phone numbers viewed

Source: 1 According to www.androidrank.org as updated on 02 February 2019 ;

2 For the month of December 2018

Multi-Channel Customer Outreach…

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Increasing Mobile Usage

Strong Technology Platform

Reliable and Scalable technology with focus on Information security

Big Data & Analytics

In-house Intelligent Matchmaking Algorithm (“MIMA”) Data Analytics algorithms to track trends to assist in driving monetization of user base

Campaign Management

IBM Unica systems to improve customer experience and subscriptions

… Backed by Strong Technology and Analytics Backbone…

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Additional Avenues for Growth through Forward Integration..

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Marriage Services : Complements online matchmaking services to provide organized services in the marriage services market

Provides professional wedding photography and videography services Launched in Tamil Nadu, Kerala, Andhra Pradesh, Telangana and Karnataka A wedding classified portal with 50,000+ listings to connect customers with right service provider A wedding venue discovery platform with 500+ wedding venues Currently available at Chennai, Coimbatore, Madurai and Trichy , Hyderabad Bangalore and Kochi A relationship manager helps customer avail wedding- related services and recommends suitable vendors Currently available in Chennai, Coimbatore, Madurai and Trichy

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Strong Consumer Brand

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Featured in Limca Book of Records for record number

  • f documented marriages online

2015 NASSCOM “Certificate of Excellence for innovative application of analytics for business solution” Bharatmatrimony.com awarded India’s most trusted

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matrimony brand by Brand Trust Report India Study 2014 Special jury mention for gender sensitivity (2013-2014) for TVC (Bharat Matrimony- Career) at National Laadli Media and Advertising Awards, 2015 Certified as most used matrimonial search website in 2013-14 for Indian

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customers by JUXT BharatMatrimony mobile app - Best app in the social category. Global Mobile App Summit and Awards - July 2016 and July 2017

Profile authentication features such as “Identity Trust Badge” help in maintaining and continuously improving the quality of database further increasing consumer trust

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…Our Brand Ambassadors

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Q3FY19 Financials

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In ₹ million Enterprise Performance

Note: Matchmaking + Marriage services includes other income

856 892 893 862 855 837 843 895 876 853 174 200 212 174 101 230 168 156 134 68 20.8% 23.6% 23.6% 19.7% 11.7% 0% 5% 10% 15% 20% 25% 30% 35% 100 200 300 400 500 600 700 800 900 1000 Q3FY18 Q4FY18 Q1FY19 Q2FY19 Q3FY19 Billing Revenue EBITDA PAT EBITDA Margin

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Q3FY19 Financials

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Matchmaking Services Marriage Services In ₹ million

39 30 36 24 27 (51) (43) (31) (35) (39)

(60) (40) (20) 20 40

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

Segment Revenue Segment EBITDA 797 814 859 851 826 250 264 277 235 174 31.4% 32.5% 32.2% 27.7% 21.1%

0% 10% 20% 30% 40% 50% 200 400 600 800 1,000

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

Segment Revenue Segment EBITDA EBITDA Margin %

Segment Performance

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Q3FY19 Key Updates

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  • Revenue declined in the quarter mainly due to lower volumes and price optimization. As a result, pricing has

shown an increase of 3.4% QoQ and 7.5% YoY

  • Matchmaking segment revenue grew 3.6% YoY; Marriage services segment revenue grew by 9.1% QoQ
  • Marketing costs in the quarter were Rs 22.2 crores, an increase of 18.5% QoQ and 51.2% YoY. This has mainly

caused the EBITDA and PAT to decline. These are on-going investments to fuel future growth.

  • Excluding marketing, the EBITDA margin for match making are at 47%, broadly stable over the quarters.
  • Excluding exceptional income of Rs 12.8 crores in Q3 FY18, PAT declined by 32.9% YoY.
  • Our cash position is at Rs 200 crores. The EBITDA to operating cash flow conversion for 9 months ended 31 Dec,

has been robust at 90%.

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Q3FY19 Key Metrics

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Ever Registrations (in mn) Active Profiles (in mn) Free Registrations (in mn) Paid Subscription (000's) ATV (in Rs) Matchmaking Billing (in Rs mn)

29.47 30.47 31.49 32.49 33.46 20 22 24 26 28 30 32 34 36

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

3.29 3.40 3.53 3.57 3.59 2.0 2.5 3.0 3.5 4.0

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

0.95 0.99 1.02 1.00 0.97 0.4 0.6 0.8 1.0 1.2

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

187 192 191 184 175 100 125 150 175 200

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

4,371 4,489 4,477 4,542 4,699 3800 4000 4200 4400 4600 4800

Q3 FY2018Q4 FY2018Q1 FY2019Q2 FY2019Q3 FY2019

822 867 860 835 823 650 700 750 800 850 900

Q3 FY2018 Q4 FY2018 Q1 FY2019 Q2 FY2019 Q3 FY2019

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Profiles:

  • Fueled by Increasing internet

and smartphone penetration

  • Social adoption & Trust

Conversion Rate:

  • Continuous product

improvements in online & mobile

  • Leverage campaign

management & Analytics

ATV:

  • Sustained price increase due

to leadership position

  • Higher price packages

Increased Sales

Matchmaking Growth Cycle Our Growth Strategy

Our Growth Strategy

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Expand User Base Continue Investments in Mobile Platforms Continue to Expand into Marriage Services Further Strengthen Brands Drive Monetization

3 2 4 1 5

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Highly Experienced Board of Directors and Management Team

17 Board of Directors George Zacharias

Non-Executive Independent Director

Milind S Sarwate

Non-Executive Independent Director

Murugavel Janakiraman

Promoter, Chairman and Managing Director

Deepa Murugavel

Non-Executive Director

Key Managerial and Senior Management Personnel Prasad Nelliparthi

Chief Human Resource Officer

R Chandrasekar

Chief Technology Operation and Infrastructure Officer

  • S. Saichitra

Chief Portal and Mobile Officer

Murugavel Janakiraman

Promoter, Chairman and Managing Director

Sushanth Pai

Chief Financial Officer

  • S. Vijayanand

General Manager-Company Secretary and Compliance Officer

C K Ranganathan

Non-Executive Independent Director

  • J. Karthik

Head - Matrimony Bazaar

KP Jaikumar

Head - Photography

Akila Krishnakumar

Non-Executive Independent Director

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Investor Contacts

  • Mr. Vijayanand S

Company Secretary matrimony.com No: 94, TVH Beliciaa Towers, Tower 2, 10th Floor, MRC Nagar, Mandaveli, Chennai - 600 028, Tamil Nadu, India. Phone: 044-24631500 Email: investors@matrimony.com CIN: L63090TN2001PLC047432