Introduction to Pall Mall Barbers www.pallmallbarbers.com WHO WE - - PowerPoint PPT Presentation

www.pallmallbarbers.com

Introduction to Pall Mall Barbers

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Richard’s Story

Pall Mall Barbers CEO Richard Marshall has been in the male business since 1988 where, aged 12, he was tasked with sweeping the barbershop floor as the barber’s assistant. Richard’s over 30 years of experience working from the shop floor up to CEO has given him a unique perspective on how to deliver a flawless male grooming experience which his various industry awards have

• validated. Richard has always been

passionate about male grooming and believes in the transformational qualities that sharp styling has on a gentleman’s persona, presence and success in life. Richard acquired Pall Mall Barbers in 2006 operating from the original 1896 site of Pall Mall Barbers where Richard was the only member of staff. Today, Pall Mall Barbers has eight branches across UK & one branch in NYC, with

• ver 50 staff members (but it feels more

like a big family!).

2018- 2019’s Growth

Pall Mall Barbers has grown from five to eight locations worldwide in the past 12

• months. True to the vision, Pall Mall

Barbers are now in landmark locations in London’s Kings Cross, Paddington as well as New York’s Manhattan and Birmingham branch which is located at the luxury Shopping Central, Mailbox in central Birmingham.

Making a new category

• f retail

Breaking from the conventional barbershop locations being based in residential areas, Pall Mall Barbers are based in professional hubs and campuses in London and New York next to the HQs

• f MasterCard, Facebook, Google, and
• Visa. This has created a new category of

convenience grooming – ensuring quick access to quality gentleman’s grooming.

New York

2 ½ years in the making, Pall Mall Barber has launched in New York’s Rockefeller Centre. Richard’s dream has come true after being inspired by the New York skyline as a child. Richard looked towards the US as his next source of growth. Walking the Manhattan streets and noticing the busy shoeshine store with an empty store next to it in the Rockefeller Centre was the start of Richard’s American adventure.

Monopoly

Richard’s vision is to have Pall Mall Barbers in key locations on the Monopoly boards of key locations worldwide, bringing gentleman’s grooming to landmark locations worldwide

WHO WE ARE

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VITAL STATISTICS – UK & US 2019

Total beard clients

9.305

YDY Growth: 58%

Total service revenue

£2.321.704

YDY Growth: 94% Total branch locations

8

YDY Growth: 40%

Net Sales

£2.387.529

YDY Growth: 98%

Total haircut clients

71.750

YDY Gro 3,0 wth: 84%

Total product revenue

£49.170

YDY Growth: 77%

Total business revenue

£1,968,337

YDY Growth

Total service revenue

£2.378.550

YDY Growth: 94%

Total clients

77.780

YDY Growth: 84%

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Consistent monthly coverage has positioned us as our industry’s thought leader.

MEDIA

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Shaping London’s style for 120 years

Pall Mall Barbers is a family. Since 1896, we have been at the forefront of male grooming and have been shaping the styles for London’s gentlemen for over 120 years.

63,000 haircuts a year

We shape the styling landscape of London in every one of the 63,000 haircuts we deliver each year.

Empowering men to look and feel fantastic

We go further than just great grooming - we are passionate about empowering gentleman to look and feel fantastic in order to take on the challenge of life and achieve their aspirations.

Always hunting the globe for style inspiration

Pall Mall Barbers sets the standard of global men’s styling. We continually hunt the globe to find the best techniques, products and latest styles which means we are constantly evolving.

Working with the biggest brands in the world

Unlike local barber shops, our clients are the biggest corporate brands in the world such as Facebook, Google and Mastercard. We also support international events all across the world including the Champions League and the Rugby World Cup.

Rapid international expansion

We are rapidly expanding, both within the UK and internationally. In addition to two new UK stores, and Rockefeller Centre store in New York City.

Training and support to raise your creative flair

Offering the highest standards of service to clients is only possible because of the training we give to all new starters. Continually, our unique buddy system consistently raises the capability and creative flair of each member of the team.

The largest and most awarded independent barbers in London. Our customers have given us the highest rating of any barber in Europe.

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A barber led company

We were founded by barbers over 120 years ago and continue to be run by barbers

• today. From the accountancy team to front
• f house, all of us have been barbers at one

time or another.

Modern outlook, rich heritage

Richard discovered the rich history of Pall Mall Barbers whilst renovating the Trafalgar store. An

• ld business card allowed him to trace the

business all the way back to 1896 when it was

• wned by Mr C. Rose and called “Pall Mall

Toilet Saloon”. We have maintained many of the traditions of the original barbershop, but we now practice a more modern approach to hairstyling, haircare, shaving, beard and skincare!

Whenever I’m in the shop, I will always sweep the floor because it comes second nature to me; it’s in my blood. It’s very much a hands-on team and philosophy for the group and that’s what our customers tell us they like and enjoy when they visit us time and time again. Richard Marshall Founder of Pall Mall Barbers

OUR HISTORY 8 Branches | 50 Staff | 63k Haircuts PA | Full Services | Grooming Products

To international award winner

We have grown significantly since that first store and have just opened our 7th branch in New York City this year, with plans for a rapid expansion with 4 new stores opening every year.

From an ambitious dream

When Richard first took the lease on the Trafalgar store, it was in a sorry state. dilapidated and in serious need of renovation. After a lot of long, hard days pulling plaster from the walls and completely re-fitting the store, he opened the first branch in 2005.

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OUR HERITAGE

Inspired by private members clubs

We are inspired by private members clubs and offer modern gentlemen a home away from home where they can unwind in a social, friendly environment.

Originating from the social heart of London

The Pall Mall Game was a lawn game popular in England in the 16th and 17th

• centuries. It was originally played in the

mall, hence the name, and is seen as a precursor to croquet. The objective was simple – strike a ball with a wooden mallet down the mall and through a hoop in the fewest number of hits.

Multiple Awarded Barber across the Globe

Our dedication to perfection and attention to detail has been recognised with multiple style and grooming awards, as well as thousands of loyal customers.

A haven for modern gentlemen

Pall Mall Barbers embodies the refined and sophisticated attitudes of the Victorian era, creating a haven for the modern day gentleman to relax and escape from the hustle and bustle

• f city life.

Based in the world’s most influential cities

Our branches are all located in the centre of the world’s most influential cities, surrounded by iconic landmarks: Buckingham Palace, Trafalgar Square, 5th Avenue and the Rockefeller Center.

Delivering excellence in male grooming for over 120 years

SERVICES

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TEAM CULTURE

Authentic

We are a men's lifestyle brand crafted from raw talent and passion - established in London, by a Londoner. Dedicated to making men look and feel great since 1896.

Value Focused

Rather than focusing on the short term transaction, we deliver exceptional value to clients time and time again - luxury products and services at a fair price.

Fair

We are a level headed business that respects customers and understands how to compromise and meet customer’s

• expectations. Pricing is fair

across the range of products and services - fairness is how we price and behave.

Customer Centric

We really listen to what customers want and delivers a fantastic customer experience every time by developing long term knowledge of each customer’s specific needs. Our ratings speak for themselves.

Empowering

We empower men to progress in life. By helping men look and feel great every day, we give men the confidence to tackle the most challenging situations in their stride.

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BARBER EDUCATION

Being on the board of the City & Guilds means we set the standards for British Barbering education in the UK. We comprehensively train new staff with goals and incentives to ensure that they deliver to our exact standards. Assessment is given and bespoke training and support is delivered to each individual new team member of the PMB family. We have perfected our training process from the team’s 350+ years of barbering experience which encompasses the best international grooming techniques from our team of barbers. We don’t send people on training courses but cultivate their talent and give them the ability to deliver male grooming services to an excellent standard for each customer.

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Taking an educative approach with our customers, we cross-sell all products in-branch

Haircuts

• Beginning with a thorough

consultation – ensuring customer expectations are met.

• During the haircut, the hair and scalp

are cleansed using the PMB cleanse and treat range.

• The barber then styles and teaches

how to maintain the look at home using the PMB styling range

Shaving

• Beginning with a thorough consultation –

ensuring customer expectations are met.

• The face is prepared with a hot towel and

the PMB Sandalwood Pre-Shave Scrub.

• The skin is then prepared with a generous

application of Shave Oil

• Two warm lathers of the Pall Mall Barbers

Shave Cream are applied

• Following the shave, PMB’s Cooling Gel

is applied to reduce redness and irritation

• The barber then applies Post Shave Balm

with antiseptic and cooling properties.

• Finally, an ice-cold towel is applied to

lock in moisture and tighten the pores.

Beard Shaping

• Beginning with hot towel, followed

by a straight edge razor to sculpt the facial hair

• The sculpting is finished with a cold

towel to tighten pores and seal in moisture.

• Customers are styled with the PMB

moustache wax and sandalwood Beard Oil.

SERVICES

EVENTS

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THE IMMERSIVE DISRUPTIVE EXPERIENCE

Digital platforms may have taken over many real-world experiences, but a computer can’t recreate the feel of a hot shave or fantastic haircut. Giving customers a physical experience is something that they will take away with them and something that will last for long time after. This only helps to cement the value of your event.

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EVENTS HISTORY

Pall Mall Barbers popups were the brain child of General Manager Dan who grew up in the market town of Malton Mowbray. Inspired by the hustle and bustle of the market stalls, Dan saw the

• pportunity to make a popup store for barbering.

Taking it beyond a dream, Dan worked with a carpenter to sketch out specifications for a popup which he presented to Pall Mall Barber’s Founder Richard who saw the potential and decided to invest in making a custom-built popup barbering. PMB’s first major event was the London Coffee Festival in 2012, where we caught the eye of BMW, who asked us to run a stand at one of their

• launches. After that it just snowballed; we’ve

worked with Google, Jack Daniels and MasterCard, we’ve done events around the world, and have already got bookings as far forward as 2019 for the Rugby World Cup!

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THE STORY SO FAR We cater to a diverse set of requirements from business to personal, B2B and B2C

Corporate events

We’ve previously worked with high-profile companies such as Google and Facebook delivering popup salons in their offices. Working with corporate teams, we put together an event that meets their exact

• needs. Attendees can book their

appointments in advance and receive a multisensory experience that they can take away.

B2B events

Working alongside B2B event organisers, we construct and deliver a tailored and fully integrated event solution which adds buzz and engagement on the day and acts as a social hub of the event.

Co-branded promotions

We collaborated with Oliver Sweeny to launch their new collection. We showcase how the brand and products fit in with the lifestyle and values of a gentleman alongside other brands. We frequently run product placement and promotions in our stores to drive sales for third party brands. Our campaign with The London Sock Exchange had all of our barbers wearing their distinct socks in store.

High profile events

We’ve worked at a number of celebrity weddings to make sure all the men look incredible for the big day. We were invited by the WWE to sharpen the image of their athletes with highly specified haircuts and shaves. These image reworks were done in collaboration with the image rights agents of the athletes and fed directly into the merchandising lines of the athletes which are a core revenue driver for the WWE business.

Consumer Events

We’ve worked at a large number of B2C events, providing services to customers at events and in public. There is always a high demand for our services with queues sometimes getting as long as 25 people. Events we’ve worked at include the Champions League Final and the Virgin London Marathon.

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EVENTS We like to go the extra mile and make sure that our clients get exactly what they need.

As part of their Christmas promotional campaign in 2017, we supported H&M with the Pall Mall Barbers popup where we provided barber services

• ver an 8 week campaign

period which was hosted at The Truman Brewery. We launched Hugo Boss’ new fragrance alongside

• GQ. Customers experienced

a multisensory, full male grooming experience sampling the fragrance rather than the normal

• sample. We showed not only

the fragrance, but the lifestyle around it. We worked with MasterCard to provide 4000 haircuts in the main square in Cardiff over three days. Fans could either choose ‘Madness’ having portraits and flags sculpted into their hair for a chance to win tickets to the final, or ‘Priceless’ an unforgettable PMB-quality experience with all the fanfare

• f the football. We featured

celebrity appearances from David James and Ryan Giggs and a Barbershop quartet. MasterCard won an award for the popup initiative at The Pro Awards in 2017 and were also shortlisted for an award at the Sports Business Awards. We have worked with Retail Week Live, Shoptalk and Money 2020 to deliver popups into their B2B events. Our popup acts as a networking hub where customers engage with each other and breaks up the event by adding a social dynamic into a business event which drives social media engagement and buzz. Event organisers sponsor the popup and delegates are able to receive a service of their choosing which makes the event stand out and be the most memorable B2B event of the year for delegates.

Champions League Fragrance Launch Fashion Label Events Money 2020, Shoptalk, Retailweek Live

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FULL EVENT CREATION

Call-to- Action

Whether it’s hashtags, locations

• r hooks we can promote them

within the service experience. We can also give out physical collateral, such as a white labelled PMB products or fliers after the haircut.

Themed – haircuts

Haircuts can be designed to fit in with the theme of the event. We can accommodate any creative request to tailor our services to your event.

Celebrity - appearances

We frequently work alongside celebrities and are able to integrate celebrity appearances into the salon. Collaborating with the celebrity, their agent and event organisers, we can easily add this to any event.

Matching - the Event

Because of our in-depth consultation at the start, we are able to mirror the event and offer an experience that is congruent with the event’s feel. Every event we attend has an exclusively tailored package with the end customer always at the centre.

PALL MALL BARBERS - PRODUCTS

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PRODUCT HERITAGE

• 1. Idea (2009)

PMB was historically “The Pall Mall Toilet Saloon” with a range of it’s own male grooming products. Frustrated at the experience of using other brand’s products that were not matching the standard required by PMB’s team, the idea was born for PMB to return to it’s roots and relaunch it’s male grooming range.

• 2. Development (2010)

We developed a series of unique step-by-step processes for delivering all male grooming services, based on our years of international experience and research. Our unique systems helped identify define the products that were needed to deliver superior services to our customers.

• 3. Formulation (2012)

After extensive research, we identified the market leading manufacturer and were painstakingly detailed in working together with formulation teams to ensure that the exact product vision became a reality.

• 4. Launch (2014)

The products had their debut in PMB stores and were met by industry awards and rave reviews from customers and barbers who were key collaborators in the product development process.

• 5. Integration (2014)

Because the products were engineered specifically to complement the techniques and grooming services that were uniquely available in PMB stores, they became an intrinsic part of the PMB store experience from day one and form a key part of the customer experience today.

• 6. Globalisation (2015)

In response to the request from many loyal customers, we made our products available

• nline. Interest from overseas markets

quickly followed and PMB is now available in 9 markets worldwide including the US, Singapore and Denmark.

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PRODUCT CATEGORIES

HAIR

Pall Mall’s shampoo and conditioner range uses Argan oil to deeply condition and tea tree oil to cleanse and moisturise the scalp. Our shampoos and conditioners are all suitable for sensitive skin.

BEARD

Our beard grooming range uses Sandalwood and Clove Oil to nourish and protect the skin and keep the beard soft and fragrant. Our Moustache Wax is designed to fit in the gentleman’s pocket for on-the-go styling.

SHAVING

We engineered our shaving system, razors and brushes to deliver exceptional performance every time. All products are designed to give a close, classic and comfortable shave and keep the skin smooth and in excellent condition.

COLOGNE

Our classic fragrance has a subtle hit of spicy cloves and rose spiced with lively, woody hints of cardamom and almond. This clean, energising scent is further enriched with sandalwood tones and base notes of sweet vanilla and tobacco.

Existing products weren’t delivering what we needed so we used our extensive knowledge

• f over 350 years international

barbering experience to develop products right from the shop floor. To meet our standards we simply had no other choice. Richard Marshall, Founder of Pall Mall Barbers STYLING

Our styling products are professional barber grade and keep hair looking superbly groomed after the barber appointment. Formulated for all hair types and needs, our comprehensive range spans light styling creams through to pompadour pastes.

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OUR PROFESSIONAL SHAVE SYSTEM

The 5 step Professional System The 3 step At Home System

We tailor each customer’s at-home system. Depending on their skin type, they may also need shave oil as pre-shave protection or cooling gel to relieve their skin, post-shave. Our shave system is the result of many years of refining our service. Each individual product has been specifically formulated to deliver an excellent experience for each of the five stages

• f a professional shave.

The professional system has been adapted into an at-home system to empower men to recreate a perfect shave at home. Richard Marshall, Founder of Pall Mall Barbers

Softening the hair Pre-shave scrub Softening the hair Pre-shave scrub Barrier of protection Shave Oil A hydrating barrier Shave Cream A hydrating barrier Shave Cream Cooling relief for the skin Cooling Gel Rejuvenating and softening the skin Post- Shave Balm Rejuvenating and softening the skin Post- Shave Balm

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Pre-Shave Scrub

Helps remove dead skin cells and open pores to prepare the skin for shaving, with a combination of prickly pear seed oil and Amazonian guarana seeds to invigorate and gently scrub the skin.

Post-Shave Balm

Helps to rejuvenate and soften skin and contains the intensely hydrating and soothing elements of prickly pear seed oil and glycerine to leave skin feeling comfortable all day.

Shave Cream

Creates a rich lather, lifting hair from the skin, and contains with soothing prickly pear seed oil and combined with moisturising jojoba oil to deliver a comfortable and close shave.

Cooling Gel

Brings relief to delicate skins. Proven to reduce the impact

• f razor burn, this

cooling gel is ideal for those who are prone to shaving irritation or sensitivity and reduces redness.

Shave

• il

Softening stubble whilst defending sensitive skin with an additional protective layer prior to a shave, and contains sweet almond and jojoba

• ils – each renowned for

their smoothing properties.

MEN’S SHAVING PRODUCTS

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Moustache Wax

Helps keep your moustache fixed in place all day long, as well as helping to moisturise and neaten the facial hair

Beard Oil

Keeps your skin soft and your beard in immaculate condition, in a balanced base formulated from sweet almond, jojoba and vitamin E oil..

Cologne

Offers the perfect finishing touch for freshly groomed skin. Incredibly versatile, it wears brilliantly any time, day or night. Male grooming doesn’t have to finish just with the shaving regime.

Alum Matches

A traditional remedy for accidental nicks and cuts caused by shaving, these disposable match sticks are a hygienic, single use treatment for soothing irritation and razor burn.

MEN’S SHAVING PRODUCTS

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Tea Tree Shampoo

Soothing and invigorating shampoo for the scalp and the hair, infused with organic tea tree and eucalyptus oils. Ideal for all hair types and perfect for healing irritated scalps.

Argan Shampoo

Containing deeply nourishing argan oil combined with vitamin E and essential fatty acids for intensive moisturising. For all hair types, and especially suited to dry and brittle hair.

Argan Conditioner

Designed specifically to improve lustre and hair strength, whilst leaving hair smooth and moisturised. Enriched with luxurious and powerful argan oil for vitality and shine.

Tea Tree Conditioner

Hydrates hair whilst also relieving itchy and flaking scalps. Formulated with the soothing and calming properties of tea tree and eucalyptus oils to leave hair soft and silky smooth.

Sea Salt Spray

Perfect for a messy, undone look with subtle hold. Containing sea salt to create a fresh from the beach look with added volume and thickness. Ideal for all hair types and styles.

MEN’S HAIRCARE PRODUCTS

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Flexible Shine

Ideal for the creation of messy, texturised looks that can be re-worked throughout the day. This hair putty is suitable for hair of all lengths. To use, warm asmall amount between the fingers and run through damp or dry hair for great definition and shine finish.

Light Dressing Cream

Created to give hair a natural look, with a hint of shine and medium hold. To use, apply a small amount using the fingers to damp or dry hair, and work from roots to ends.

Workable Paste

Shapes and styles the hair leaving it with a matte, texturised look. Suitable for all hair

• lengths. To use, apply a small amount to

wet or dry hair and work from roots to tips, shaping as desired.

Pompadour Paste

Designed to give perfect shape to a pompadour. Adds plenty of natural shine and texture to the hair, as well as medium to firm hold. To use, rub a small amount of the styling product between the fingers and work from roots to tips for natural texture.

Texture Enhancer

A styling product designed for short hair. Creates a strong, supple hold whilst adding lightweight texture and thickness. To use, apply a small amount using the fingers to damp or dry hair, and work from roots to ends for a thick texturised look.

Pliable Clay

Ideal for creating styles that can be easily re-worked throughout the day. To use, rub a small amount of the clay between the fingers and work from roots to tips for a strong, matte hold with added texture.

MEN’S STYLING PRODUCTS

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