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Welcome !

Back-to-School Showcase: Resources to Help You Become an HPV Champion

Will begin momentarily

(11:00 am PT/ 2:00 pm ET) Please stand by…

The Virtual Immunization Communication (VIC ) Network is a project of the National Public Health Information Coalition (NPHIC) and the California Immunization Coalition Funded through the Association of State and Territorial Health Officials’ (ASTHO) cooperative agreement with the Centers for Disease Control and Prevention (CDC)

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Back-to-School Showcase: Resources to Help You Become an HPV Champion

June 27, 2018

Identify new resources from CDC, ACS and NPHIC to help promote HPV vaccination during the summer and back-to-school vaccination season. Help promote HPV vaccination during National Immunization Awareness Month (NIAM) in the month of August. Understand the criteria and process for the 2018 HPV Vaccine is Cancer Prevention Champion Award program.

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Webinar Logistics

• Audio: All participant lines are muted.
• Webinar Recording: Webinar is being recorded and

will be available online following the broadcast.

• Q & A Session: Type your question into the

“Questions” panel. Selected questions will be read aloud for the presenters

Questions for Presenters?

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questions through the Q&A window.

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for a specific speaker, please indicate which one.

Ian Branam, MA

Health Communication Specialist, National Center for Immunizations and Respiratory Diseases, CDC

Jennifer Sienko, MPH

Director, National HPV Vaccination Roundtable, Communications & Public Engagement

Catherine Flores Martin

Executive Director California Immunization Coalition

Polling Question

Back-to-School HPV Campaign and HPV Vaccine is Cancer Prevention Champions Award

Ian Branam, MA, Health Communication Specialist CDC National Center for Immunization and Respiratory Diseases

Campaign Background

CDC’s HPV vaccination communication campaign has existed since the first HPV vaccine was licensed in 2006

• Focused on both parents of preteens and clinicians
• Messages emphasize cancer prevention and on-time

vaccination at age 11-12 years

• Vaccination coverage has not yet reached Healthy People

2020 goal Therefore, over the past several years, the HPV vaccination campaign has focused on:

• Helping clinicians learn how to make effective

recommendations

• Addressing parent questions and concerns

Overview of Parent Research

• Parents are generally confident in HPV vaccine

– The importance and benefits of HPV vaccine – Some questions about safety (i.e., pain, side effects, duration of protection) and (in)fertility – Questions do not mean lack of confidence

• Main barrier seems to be on-time vaccination

at 11-12

– Some parents, and providers, want to wait

• Provider recommendation is key

– Provider recommendation is the number one reason parents decide to get HPV vaccine for their child

Lessons Learned from Provider Research

• Perceived importance of adolescent vaccines

among pediatricians

• Tdap, meningococcal conjugate, and HPV vaccines are

all perceived as important. However, HPV vaccine still lags behind in perceived importance.

• Pediatricians’ confidence in addressing

parents’ concerns

• Overall, pediatricians reported they felt confident they

could address specific parents’ concerns and questions about why girls and boys should receive all doses of the HPV vaccine before their 13th birthday.

Lessons Learned (Cont)

• Barrier – on-time vaccination at 11-12
• A majority say they routinely recommend HPV vaccine

when patients turn 11 or 12.

• The top reason for not routinely recommending HPV

vaccine at 11 or 12 was anticipated parental refusal.

• Lack awareness of benefits beyond prevention
• f cervical cancer and genital warts
• To better understand the true burden of HPV disease
• Provider recommendation is key
• Parents trust and listen to providers

Refreshed Clinician Campaign

• Physician segments
• Different informational and training needs based on

segments of clinicians

• Pediatrician online message testing survey
• Most physicians (71%) fell into at least one of four

segments that we identified as potentially benefiting from tailored messaging about HPV vaccine

• Tested messages and identified messages that

performed well

• “New” ads launched in April 2018

Revamped ads focus on four segments

Important, but we’re doing fine with coverage Not important, because we have screening Important for high- risk, but not everyone

Not important enough to push parents

Important, but we’re doing fine with coverage

Important for high-risk, but not for everyone

• New CME Live: HPV Vaccination at 11 and 12 as a

Standard of Care

• A panel discussion with several clinicians talking about how they

discuss HPV vaccine, make an effective bundled recommendation, answer parents questions, and handle parent refusal in their practices.

Not important, because we have screening

Not important enough to push parents

#HowIRecommend Video Series

• Series of short videos featuring practicing pediatricians and

family physicians making effective recommendations and addressing parents’ common questions

• Next phase of videos will feature nurse practitioners

You Are the Key to HPV Cancer Prevention Slide Deck and CME

New Clinician “Listicle”:

5 Ways to Boost Your HPV Vaccination Rates

Reminder Letter

New Parent “Listicle”:

6 Reasons to Get HPV Vaccine for Your Child

• Annual award jointly given by CDC, American Cancer

Society, and American Association of Cancer Institutes that was established in 2017 to recognize health care professionals who are going above and beyond to foster HPV vaccination in their communities.

• Nominations will be accepted from all 50 U.S. states, 8

U.S. Territories and Freely Associated States, and the District of Columbia.

Nomination Criteria

• Minimum nomination

requirements:

• Clinician, clinic, practice,

group, or health system that treats adolescents as a part

• f their overall patient

population.

• Minimum vaccination

coverage level of 60% series completion according to ACIP recommendations for the patient population aged 13– 15 years seen in the last 24 months.

• Champions should also

meet one or more of the following judging criteria:

• Leadership
• Collaboration
• Innovation

Nomination Timeline

June 2018

CDC to send program materials to states and post online

August 2018

States to receive nominations

September 2018

States to submit winners to CDC

October 2018

CDC/ACS/AACI announce Champions

Materials to Support Your Efforts

• Materials to support your efforts will

include:

• HPV Vaccine is Cancer Prevention

Champion Awards one-pager

• Nomination announcement email

template to send to potential nominees.

• Packet with nomination form and

nomination instructions

• Social media posts to promote

program nominations and winners

Questions?

• For questions or additional information, email

PreteenVaccines@cdc.gov

• Visit www.cdc.gov/hpv to find these and other

CDC materials

August 2018• Communication Toolkit

National Public Health Information Coalition

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2018 National Immunization Awareness Month Home Page

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Central messages throughout the toolkit:

• Vaccines protect against serious diseases
• Diseases still exist and outbreaks do occur
• Vaccines are recommended throughout our

lives

• Vaccines are very safe

Objectives

• Highlight value of immunization for people of

all ages

• Disseminate consistent, coordinated messages

across national, state, and local levels

• Utilize social and digital media to reach target

audiences with tailored messages and resources

Themes for #NIAM2018

July / August: Back to School: Ready for school? Make sure those

vaccine records are up to date! August 5 – 11: Pregnant Women: Protect yourself and pass protection

• n to your baby.

August 12 - 18: Babies and Young Children: A healthy start begins with

• n-time vaccinations.

August 19 - 25: Preteens & Teens: Ensure a healthy future with vaccines. August 26 - 31: Adults: Vaccines are not just for kids.)

July/August Back To School – Ready For School August 5-11 Pregnant Women

Weekly Themes

August 12-18 Babies and Young Children August 19- 25 Preteens and Teens

Weekly Themes

Weekly Themes

August 26-31 Adults

Communication Toolkit

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Resources for each week

• Sample key messages
• Specific vaccine information
• Frequently asked questions
• Sample news releases and drop-in articles
• Sample social media messages
• Logos and graphics
• Web links and resources

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Logos and Banners Graphics and logos for websites and social media accounts

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Logos and Banners Graphics and logos for websites and social media accounts

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Graphics

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Customizable Posters

Maximizing Social Media Reach

• Use sample social media messages provided in

the toolkit to promote vaccination during #NIAM18 www.nphic.org/niam

• Hashtag for NIAM is #NIAM18
• Also consider #vaccineswork, #vaccines
• CDC will also be using the hashtag #TeamVax

during NIAM to show how individuals, communities, partner organizations, and healthcare professionals together support vaccination

Questions and Answers

Frequently Asked Questions

• 1. Will I be able to get a copy of the slides after the webinar?
• 2. Will I receive a copy of the webinar recording?

Yes – a copy will be posted on VICNetwork.org Yes - a copy will be posted on the VICNetwork.org site and an announcement will be made via the #Preteen Vax Newsletter.

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Final thoughts?

Evaluation

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Connect with the VICNetwork…

e-mail: info@VICnetwork.org Website www.VICNetwork.org

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National Public Health Information Coalition www.nphic.org California Immunization Coalition www.immunizeca.org

Thank you for your support and your participation !

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