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Institutional Framework to Foster Institutional Framework to Foster Peoples Behavioral Change for LCS Peoples Behavioral Change for LCS PEAR Carbon Offset Initiative, Ltd. Climate Experts, Ltd. Naoki Matsuo


  1. Institutional Framework to Foster Institutional Framework to Foster People’s Behavioral Change for LCS People’s Behavioral Change for LCS PEAR Carbon Offset Initiative, Ltd. Climate Experts, Ltd. Naoki Matsuo n_matsuo@pear-carbon-offset.org n_matsuo@climate-experts.info

  2. Three Examples Near future concrete plans Vision of the PEAR Carbon Offset Initiative Carbon management platform for individuals triggered by carbon offsetting Minami-Senrioka low carbon new civic zone (Osaka) Household-level ETS (incentive framework) + custom-made energy saving diagnosis (prescription) The ultimate concept Individual-level ETS covering whole economy Dual economy (emission allowance as a ‘currency’)

  3. Carbon Management Proposal by PEAR How much CO 2 per each consumption? [Inventory] CO 2 emissions (LCA) per each price-tag Carbon management practice New IT system enables New IT system enables “Carbon account” for individuals automatic input of automatic input of emissions by consumption emissions by consumption CO 2 inventory for individuals Platform for carbon offsetting Simple energy saving diagnosis based on statistical data/analysis

  4. Proper Information + Incentive in Minami-Senrioka (Osaka) 1,240 1,240 household household s s (–2010.03) (–2010.03) Accurate and real-time monitoring system Energy use, temperature,… (several points per household) Precise real-time inventory information Custom-made energy saving diagnosis/advices Two-way communication with feedback Household level ETS as a incentive framework Emissions (under design) Cap Baseline & Trade & Credit Kyoto-type (voluntary C&T(?)+ B&C) Baseline Resource from outside needed Credit Emission credits as local currency Target Allowance + participation incentive

  5. Ultimate ETS involving individuals Emission Allowance Compliance Compliance trading trading VAT VAT Energy Products Currency + VAT G O V trading trading E VAT VAT Emissions R Currency + VAT Primary goods/services Market N M trading trading E VAT VAT N T Currency + VAT Final goods/services trading trading Allocation Allocation

  6. Key Points for Behavioral Change Proper information + Incentive CO 2 emissions inventory for individuals/household Quantified CO 2 management practice by carbon account Incentives driven by… Voluntary PSR (personal social responsibility) Voluntary regulation + eco-point type incentive Feedback/two-way communications Custom-made information for energy saving For continuous and effective efforts Ultimate embedding of carbon costs in the whole economy Dual currency system

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