INNOVATION STRATEGY ! & IDEA VALIDATION ! Brian Clark Gradschoolmatch.com ! President & Co-Founder ! March 31, 2015
GOOD IDEAS ≠ GOOD BUSINESSES
HOW DO YOU KNOW YOU HAVE A GOOD IDEA BUSINESS?
VS.
GRADSCHOOLMATCH.COM IS A YEAR ROUND RESOURCE TO CONNECT PROSPECTIVE GRADUATE STUDENTS AND GRADUATE PROGRAMS
MARKET RESEARCH ! VS. ! CUSTOMER DISCOVERY
1 # problem reported by Graduate School Deans
60k graduate programs in the United States
7 million graduate students since 2008
HOW DID WE KNOW ! IT WAS A GOOD BUSINESS?
WE GOT OUT OF THE BUILDING! ! INTERVIEWED POTENTIAL CUSTOMERS
TEST A HYPOTHESIS ! ASK QUESTIONS ! DO NOT TALK ABOUT YOUR IDEA!
WHAT DO I ASK?
BAD: ! DO YOU LIKE MY IDEA? ! LET ME SHOW YOU WHAT I BUILT!
BAD: ! DO YOU LIKE MY IDEA? ! LET ME SHOW YOU WHAT I BUILT! GOOD: ! WHAT ARE THE 3 MOST DIFFICULT THINGS ABOUT YOUR JOB?
PEOPLE WILL BUY AND USE YOUR PRODUCT IF IT SOLVES ONE OF THE TOP PROBLEMS IN THEIR AVERAGE DAY
PICWHICH IS A FUN, ENGAGING APP TO HELP YOU AND ! HELP OTHERS MAKE DECISIONS.
OR
OR
NAIL COLOR? PROFILE PICTURES? CUTE BABY?
HOW DID THEY KNOW ! IT WAS A GOOD IDEA?
http://blog.cayenneapps.com/2015/01/26/3-lessons-learned-when-developing-a-new-product-with-the-minimum-viable-product/ MINIMAL VIABLE PRODUCT (MVP)
HOW DO YOU RUN A FOCUS GROUP?
WILL YOU EVER KNOW FOR SURE? … ! ! NOPE!
! Brian Clark ! brian@gradschoolmatch.com ! Ed and Evan Hickey support@picwhichapp.com ! Jared Welch jared@gradschoolmatch.com !
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