INNOVATION STRATEGY ! & IDEA VALIDATION ! Brian Clark - - PowerPoint PPT Presentation

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Feb 29, 2024 356 likes •673 views

INNOVATION STRATEGY ! & IDEA VALIDATION ! Brian Clark Gradschoolmatch.com ! President & Co-Founder ! March 31, 2015 GOOD IDEAS GOOD BUSINESSES HOW DO YOU KNOW YOU HAVE A GOOD IDEA BUSINESS? VS. GRADSCHOOLMATCH.COM IS A YEAR

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INNOVATION STRATEGY ! & IDEA VALIDATION

Brian Clark Gradschoolmatch.com! President & Co-Founder ! March 31, 2015

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GOOD IDEAS ≠ GOOD BUSINESSES

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HOW DO YOU KNOW YOU HAVE A GOOD IDEA BUSINESS?

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VS.

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GRADSCHOOLMATCH.COM IS A YEAR ROUND RESOURCE TO CONNECT PROSPECTIVE GRADUATE STUDENTS AND GRADUATE PROGRAMS

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MARKET RESEARCH! VS.! CUSTOMER DISCOVERY

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reported by Graduate School Deans

problem

1

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in the United States

60k

graduate programs

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graduate students since 2008

7 million

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HOW DID WE KNOW ! IT WAS A GOOD BUSINESS?

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WE GOT OUT OF THE BUILDING!! INTERVIEWED POTENTIAL CUSTOMERS

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TEST A HYPOTHESIS! ASK QUESTIONS! DO NOT TALK ABOUT YOUR IDEA!

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WHAT DO I ASK?

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BAD: ! DO YOU LIKE MY IDEA?! LET ME SHOW YOU WHAT I BUILT!

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GOOD: ! WHAT ARE THE 3 MOST DIFFICULT THINGS ABOUT YOUR JOB? BAD: ! DO YOU LIKE MY IDEA?! LET ME SHOW YOU WHAT I BUILT!

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PEOPLE WILL BUY AND USE YOUR PRODUCT IF IT SOLVES ONE OF THE TOP PROBLEMS IN THEIR AVERAGE DAY

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PICWHICH IS A FUN, ENGAGING APP TO HELP YOU AND ! HELP OTHERS MAKE DECISIONS.

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OR

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OR

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PROFILE PICTURES? NAIL COLOR? CUTE BABY?

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HOW DID THEY KNOW ! IT WAS A GOOD IDEA?

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MINIMAL VIABLE PRODUCT (MVP)

http://blog.cayenneapps.com/2015/01/26/3-lessons-learned-when-developing-a-new-product-with-the-minimum-viable-product/

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HOW DO YOU RUN A FOCUS GROUP?

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WILL YOU EVER KNOW FOR SURE? …!

NOPE!

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Brian Clark brian@gradschoolmatch.com!

Ed and Evan Hickey support@picwhichapp.com

Jared Welch jared@gradschoolmatch.com!