Induction Presentation 2019 Marketing & Communications - PowerPoint PPT Presentation

Induction Presentation 2019 Marketing & Communications Brendan Vaughan Web Manager Brendan.Vaughan@ul.ie

What You Need to Know About Marketing & Comms Small team of experts in marketing, communications, public relations, social media & web. Marketing & Comms strategy 2017-2019

What You Need to Know About Marketing & Comms • Communications/PR • Marketing • Web • Branding

What you Need to Know About Marketing & Comms • Communications/PR Proactive & reactive media management Manage national and international PR Academic media engagement programme UL.ie news centre UL Links magazine

What You Need to Know About Marketing & Comms • Marketing Undergraduate Postgraduate

Social

Traditional Media Billboards Limerick Leader Radio Today FM Newstalk Limerick Live 95 Spin South West Galway Bay FM Clare FM Tipp FM Radio Kerry Red FM WLR FM Midlands 103 FM

Paid Ads

What You Need to Know About Marketing & Comms • Web New to M&C New web team appointed Website launched – makeover All new websites fit within template New website redesign project

What You Need to Know About Marketing & Comms • Branding Aim to deliver a comprehensive brand, messaging and positioning strategy to be deployed university-wide.

How We Can Support You All queries relating to branding, web, communications and marketing. E.G. Media support & training Programme marketing Social media training PR Web

First Port of Call Marketing & Communications website https://www.ul.ie/marcomms/

University of Limerick, Limerick, V94 T9PX, Ireland. Ollscoil Luimnigh, Luimneach, V94 T9PX, Éire. +353 (0) 61 202020 ul.ie Thank you