Income Generation for Farmers at BOP using ICT Ashir Ahmed - - PowerPoint PPT Presentation

Income Generation for Farmers at BOP using ICT

Ashir Ahmed &TakuzoOhsugi Kyushu University

BOP (Base Of the Pyramid)

Purchase Power Parity (daily) $１ $２ $５

• 4 Billion People
• 69% of World

Population

BOP

• Low income, Low literacy, Low property
• Low (or no) access to social services e.g. health, education, business
• Have plenty of time, mostly farmers
• Recent penetration of Mobile phone and telecentres

Farming Knowledge of BOP Farmers

• Only few (3%) have access to institutional

training

• Crop selection

– Hardly (no) information about the market demand

• Crop maintenance

– Improper use of fertilizers and pesticides: Unhealthy, Low price

• Limited market access

contact: ashir@c.csce.kyushu-u.ac.jp

Proposed Solution

• Provide advanced farming

knowledge

• Utilize of homestead and

surroundings

• Engage women in farming
• Develop farmer-friendly agriculture

contents

• Disseminate knowledge to the

masses thru ICT

• Establish of Production, Marketing,

Support Facility

c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp

Role of ICT

• ICT based advanced

agriculture knowledge dissemination system

– Crop selection: High profit vegetables – Crop maintenance: Proper use of fertilizers, pesticides

• Marketing channel:

breach the boundary

• f local market

– Web based marketing

c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp

ICT ICT

• F

a rme r-frie ndly c o nte nts

• Quality

ve g e tab le s

• K

no wle dg e Disse mina tio n Syste m

• Marke ting fo r

g o o d pric e

ICT Architecture

IP phone

PC

• Soft phone
• Application (Client)

VCC (Tele Center)

FREE CALL NOT FREE

Farmer (Using SIP Client) Farmer (Using GSM Phone)

GCC

• SIP Server
• IVR
• C2D
• SMS GW
• E-Agriculture
• E-Health
• OVOP

WI N

Database Server

(Knowledge Base) GSM Modem

Application Server

Internet

GSM GW

SMS Call

IP phone

Experts End

Expert (Using SIP Client)

PC

• Soft phone
• Application (Client)

• 2. GramWeb: One Village One Poral
• Village Information as

source of income

• A village woman to be a

village information entrepreneur

• Researchers, Social

Development Orgs etc are the target customers

• Power of aggregated village

information: population census etc.

(C) Ashir Ahmed, 2009

Worldwide access Village information upload OVOP Platform GCC Villages x 85000

BIGBUS: BOP Information Generation, Broadcast and Upload System

• IP-PBX based solution
• Voice navigated web surfing

system.

• Part of BIGBUS can be

achieved

• Advantage: No training, no

extra device, no changes in the network. No big cost involved

• Issues: Insert un-indexed text
• data. Upload picture using the

same SIP and HTTP session.

GSM GW BOP devices GramWeb DB DB BIGBUS Data Migrator Data Migrator DB DB IVR IVR GSM Phone PC Soft phone IP-PBX

System Architecture

Web platform (www.gramweb.net) DB (Product Info) DB (Product Info) GSM Phone PC Soft phone IVR Announcement + Digit Collector Navigation Tree 1 2 3 4 5 6 7 Data Migrator Data Migrator Seller Buyer BIGBUS Admin Portal Owner

10

Japanese

e-Agriculture

Home Profile Logout

Bangla Product Information Vegetables Associate Telecenter Farmer Name Product Price (tk/kg) Quantity (kg) Telecenters’ Phone No. Farmers’ Phone No. Ekhlashpur 2001 Sabbir 08012345678 Tomato 15 30 June 01, 2010 Uploaded Ekhlashpur 2001 Ashir 08012341234 Tomato 20 50 May 20, 2010 Click to Dial Call Call Image Buy Buy Purchase Ekhlashpur 2001 Alam 08011112222 Tomato 18 100 May 05, 2010 Call Buy

Farmer Customer

• 1. Ring

Customer’s Mobile

• 2. Ring

Farmer’s Mobile

• 3. Talk

Between Customer’s and Farmer’s Mobile

Better Market Price

Implementing Partners: Strength and Role

c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp

Institution Str ength R

• le

Kyushu Univer sity

• K

no wle dg e in I CT and Ag ric ulture

• Pro je c t Manag e me nt
• Pro duc t Quality Mo nito ring

Gr ameen Communic atio ns

• Rural De ve lo pme nt
• I

CT in Ag ric ulture

• T

e le c e nte r Manag e me nt

• T

e le c e nte r Manag e me nt

• I

CT fo r Pro duc t Mo nito ring and Ma rke ting

WIN INC.

• Ag ric ulture K

no wle dg e

• K

no wle dg e disse minatio n thro ug h I CT

• T

ie with rura l fa rme rs

• Co nte nt Digitizatio n
• Disse minatio n thro ug h I

CT

• T

raining and Mo nito ring

• Pro duc t Marke ting
• F

ac ility suppo rt

BSMR AU

• Ag ric ulture K

no wle dg e

• F

ac ility fo r training

• Pro vide Ag ric ulture K

no wle dg e

• Pro duc t Mo nito ring
• F

ac ility suppo rt

Target Area

c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp

Union: Ekhlaspur Upazilla: Matlab District: Chandpur Union: Ekhlaspur Upazilla: Matlab District: Chandpur Union: Anehola Upazilla: Ghatail District: Tangail Union: Anehola Upazilla: Ghatail District: Tangail Union: Kapasia Upazilla:Kapasia District: Gajipur Union: Kapasia Upazilla:Kapasia District: Gajipur

Se le c tio n Crite ria

• Usability o f te le -c e nte r
• Ac c e ss to Marke t
• Mo nito ring

Target Group and Beneficiaries

• Target Group (Small farmers)

– 1st Year: 10 house holds x 3 locations – 2nd Year: 15 house holds x 3 locations

• Beneficiaries

– Targeted farmers and their families – Secondary participants – Consumers of healthy products

contact: ashir@c.csce.kyushu-u.ac.jp

Social Impact

• Improvement of socio-economic status of farmers
• Distance reduction between farmers and agro-

experts

• Awareness of ICT usage
• Awareness of quality food
• Participation of the masses

c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp

3 year project plan

c o ntac t: ashir@ c .c sc e .kyushu-u.a c .jp

THANK YOU

contact: ashir@c.csce.kyushu-u.ac.jp