Incent Them to Renew Quickly Discounts on early, multi- Step 1: - - PDF document

10/13/17 1

• RENEWAL
• of Associations
• report a decrease or
• no growth in
• membership size.
• Source: GrowthZone
• 2017 Association Survey Results
• Did you know
• it costs 7x more to get a new member
• than to keep a current one?
• Source: GrowthZone.com
• Top 5 Reasons
• Members Don’t Renew:
• Here are three key steps to
• overcoming renewal roadblocks:
• Step 1: •Set a goal
• with a deadline
• Whether it’s a percentage, a

monetary amount, or something else, a specific goal with a deadline will help you stick to your plan and track your progress.

• Incent Them to
• Renew Quickly
• Discounts on early, multi-

year, or auto-renewal

• A voucher for a future

event

• A gift (but keep in mind it

can get expensive)

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• Step 2:
• Determine why
• members don’t renew
• Take time to research why your

members don’t renew and, just as importantly, why they DO renew. Hopefully, you can gain some insight from your last membership survey.

• If you’re not sure, just ask them.
• Step 3: •Simplify the renewal process
• Put yourself in your members’ shoes,

and view your renewal process from their perspective. Can it be simplified?

• Provide Easy
• Payment Options
• The easier it is to pay, the

more likely they are to renew. Offer as many payment types as you have available.

• Online payment
• Installments
• Auto-renewal
• Option to pay by phone
• Business reply envelope
• RENEWAL

Member Engagement Diagram

Paul J. Hanscom, CAE

GR Conf Comm Certif SIGs

BOD

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Key Takeaways

• Engagement starts with the board
• There’s no single engagement path
• Success depends on you

Further questions?

Paul J. Hanscom, CAE paulh@ewald.com (651) 290-6274

Extreme Makeover: Awards Program Edition

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• Submissions were
• Engagement was

üMake it resonate üMake it easy üMake it last 3 Tweaks

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Results

• 318% increase in

submissions (!!!)

• Volunteers thanked us

for making it easier

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Results

• Program has buzz /

play all year round

• Less a “program”

and more a platform for member engagement

üMake it resonate üMake it easy üMake it last Innovation = Small Tweaks What would you do today if you knew you could not fail?

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What is the secret to achievement ?

Rebecca J. Swain-Eng, MS, CAE CEO/Swain Eng and Associates

Secret to outstanding achievement…

• It’s not just talent.
• It’s not just luck.
• I am going to propose something that may be controversial…I

contend that passion and perseverance are more valuable than talent in being successful.

• It takes a special combination of tenacity or grit (passion and

perseverance) to create or become something amazing!

Grit…what is that?

• GRIT=PASSION + PERSEVERANCE

West Point cadets who scored higher on the grit scale were more likely to stick it out through an intensive training program

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Why any effort you make ultimately counts twice toward your goal

• Grit is not just about perseverance.

Grit encapsulates two other dimensions: passion and purpose.

• Those who have passion (internal

motivation) for the activity can persist longer than those who just have willpower.

• Those who have purpose (external

motivation) can persist even longer than those who have passion.

My story…my tribe and my career

From talent to success

Talent x effort = skill

01

Skill x effort = achievement

02

Grow your grit by:

Cultivate your interests.

Cultivate

Develop a habit of daily challenge-exceeding-skill practice

Habit

Connect your work to purpose beyond yourself.

Purpose

Learn to hope when all seems lost.

Hope

Contact Me:

Rebecca Swain-Eng, MS, CAE CEO/Swain Eng and Associates Email: rswaineng@swainengassociates.com Phone: (952) 686-1510 www.swainengassociates.com