In The Music Industry: Space & Place Seminar 1 Colin Mason; - - PowerPoint PPT Presentation

Making A Living In The Music Industry:

3rd March 2011

Colin Mason; Mark Sheridan, Julie McFarlane 1

Space & Place Seminar

Overview….

 Introduction  Another Side to the Story….  Making a Living in the Music Industry: Working & Living in the City  The Study: Research Aims, Objectives and Methods  Age  Instruments  Genre  Secondary Education  Making a Living in the Music Industry: Working & Living in the City  Current Place of Residence: The Good & The Bad  Income and Employment Patterns  Collaborations and Networks: Relationships Matter  Barriers and Benefits  Summary

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Introduction….

 „Talking up‟ the creative economy  Major sector of the economy  Growing  Job creation  Wealth creation  Graduate-rich  Knowledge-based  Innovation  Regeneration potential  Work Foundation  The creative industries are a “national asset”  “an important source of jobs and wealth creation”  “one of the more dynamic components of the knowledge economy”  Leading an “economic shift” to a new creative economy driven by

innovations in technology, business and culture

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But there is another side to the story….

 The creative economy is built around new forms of organisation



The „project‟ rather than the firm



Independent free agents rather than employees



Communities of practice

 Contingent labour dominates the creative economy



Temporary jobs, part-time jobs, self-employment



Multiple job holding, sporadic work



Need for geographic mobility

 “Me & Co”



Having to sell themselves in the market place

 Risk of self-exploitation



Emphasis on non-monetary rewards: „art for art‟s sake‟

 Individuals have to manage their careers  Importance of collaboration



Emphasis on inter-personal networks



Reputation, trust, reciprocity are critical



Place matters – where you „hang out‟

 Outcomes



Greater freedom, greater flexibility, more choice and variety



More insecure lives

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Making A Living in The Music Industry: The Study....

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The Study….

 Research Aim:



Gather information about the employment pattern of BA Applied Music Graduates since completing the degree at Strathclyde in 1997.

 Research Objective:



Gain insights into the experiences and successes of graduate musicians and illustrate the priorities and future aspirations of these and other musicians.

 Research Method:



A survey was created and distributed to a list of over 150 graduates of the BA Applied Music course in 1997 and of those 104 respondents completed at least some of the survey (66 completed it). The main method of distribution was diverse and surveys were accessed via, email, post and social network sites as well as four face-to-face interviews being conducted.

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At what age did you start taking music lessons?....

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No of Participants

10 8 16 9 6 8 6 8 3 1 2 1 1 1

5 6 7 8 9 10 11 12 13 14 15 17 25 27

Age

Which instruments do you play? (Tick all that apply)

7.20% 0.80% 5.20% 4.40% 2.80% 6.80% 10.80% 5.60% 18.40% 0.80% 4.80% 7.60% 8.80% 9.60% 2.80% 3.60%

Bass Guitar Clarsach, Harp Computer Drumkit Fiddle Flute, Oboe, Clarinet, Bassoon Guitar, electric, acoustic Percussion Piano/keyboards Pipes, Highland, Small Border Saxophone: Soprano, Alto, Tenor Baritone Trumpet, Horn, Trombone, Euphonium, Tuba Violin, Viola, Cello, Bass Voice Whistles Other (Please specify)

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Which genre(s) of music do you play? (Tick all that apply)

Celtic Classical DJ Folk Funk Fusion Jazz Pop R & B Rock Traditional Other (Please specify)

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Which is the Main Genre?

1 3 1 1 27 1 1 3 1 1 1 7 2 8 2 6 3 1 5 1 10 20 30 Too Hard to Classify (?) Celtic/Classical Classical Experimental Folk rock Improvised Music Klezmer Pop and Jazz Rock/Pop Traditional/Scottish

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Total No of Participants: 75

In which town/city did you undertake your secondary school education?

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1 2 1 1 1 1 2 1 2 3 2 3 20 3 1 1 1 3 1 1 1 1 1 1 1 1 1 2

Aberdeen Ayr Cambridge Campbeltown Canning, Nova Scotia, Canada Clydebank, West Dunbartonshire Cumnock, East Ayrshire Dingwall dundee East Kilbride Edinburgh East Kilbride Glasgow Hamilton Kilbarchan, Renfrewshire Kilmarnock Lochwinnoch, Renfrewshire London Moodiesburn, Glasgow Newport, Fife Perceton, Irvine Perth Perth, Australia Port Glasgow Rothienorman, Aberdeenshire Stevenston sweden Tullibody Total No of Participants: 79

Making A Living in The Music Industry: Working & Living in the City….

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Current City or Place of Residence?....

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Total No of Participants: 69

2 2 1 1 1 1 2 1 2 3 2 33 3 1 1 1 1 3 1 1 1 1 1 1 2 Aberdeen Ayr Cambridge Campbeltown Canning, Nova Scotia, Canada Clydebank, West Dunbartonshire Cumnock, East Ayrshire Dingwall Dundee Dingwall East Kilbride Edinburgh Glasgow Hamilton Inverness Kilbarchan, Renfrewshire Kilmarnock Lochwinnoch, Renfrewshire London Newport, Fife Perceton, Irvine Perth Perth, Australia Stevenston sweden Tullibody

If you are still living in Glasgow, in what ways is Glasgow a good/bad place to make a living from music?

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• Teaching Opportunities
• Education and Training Opportunities
• Good Venues and Music Community
• Performing Arts Scene
• Classical Sector

Good

• No Money (Funding)
• Competition for Work (Saturated Market)
• No Airplay
• Costs Involved (Creating, Producing, Performance

etc...)

Bad

• Don‟t Live Here

Non- Applicable

64 Responses

Have you generated any income as a musician in the past 12 months?

87.32% 12.68% Yes - 62 No - 9

Total No of Participants: 71

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What form has this income taken?

23.81% 20.63% 55.56% Self-employed - 15 Employed - 13 Both - 35

Total No of Participants: 63

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What have been the sources of your music income in the past 12 months? (Tick all that apply)

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27.51% 17.45% 22.15% 6.71% 4.36% 7.05% 3.69% 3.36% 3.69% 4.03% Teaching (Tutoring Privately, Teaching at Private or Local Authority Schools) - 82 Individual Performing (Public or Private Events) - 52 Group Performing (Public or Private Events) - 66 Festival Work - 20 Composing - 13 Recording (Private Sales) - 21 Recording (Record Company Sales) - 11 Production/Technical/Studio Work - 10 PRS/MCPS - 11 Other (Please specify) - 12

Have you received income from work unrelated to music in the past 12 months?

44.29% 55.71% Yes - 31 No - 39

Total No of Participants: 70

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76.47% 20.58% 2.94% Employee - 26 Self-employed - 7 Other - 1

If yes please provide information on the type

• f job….

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Total No of Participants: 34

Has your total income in the past 12 months been sufficient to live on?

85.92% 14.08% Yes - 61 No - 10

Total No of Participants: 71

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If no how have you made ends meet?

21.43% 0.00% 42.86% 35.71% Financial support from parents/family? Unemployment benefit (job seekers allowance? Shared expenses with live-in partner? Other (Please specify)

Total No of Participants: 14

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Approximately what has been your income in the past 12 months?

Question Responses

As a musician As a music teacher Non music work Other music related work All Sources

• 1. Less than £5,000

38 52.63% 15.79%

7.89% 10.53% 13.16%

• 2. £5,000 - £9,999

22 45.45%

13.64% 13.64% 18.18% 9.09%

• 3. £10,000- £14,999

12 25.00%

25.00% 41.67% 00.00% 8.33%

• 4. £15,000 - £19,999

13 30.77% 23.08%

7.89% 10.53% 13.16%

• 5. £20,000 - £24,999

12 00.00% 33.33%

33.33% 8.33% 25.00%

• 6. £25,000 - £29,999

9 11.11% 66.67%

22.22% 00.00% 00.00%

• 7. £30,000 and above

24 8.33%

50.00% 16.67% 00.00% 25.00%

Total Average 130

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How do you obtain music related work (Tick all that apply)?

8.30% 2.53% 1.08% 4.69% 6.14% 11.55% 10.11% 17.69% 4.69% 11.19% 4.33% 16.61% 1.08% Advertising Promotion packs Cold calling/emailing Responding to adverts Own web site Social networking sites (e.g. Facebook, Bebo, My Space, You Tube, etc)Festivals Fellow ex-students Other musicians Strathclyde staff Other friends and relatives Agency Word of mouth Other (Please specify)

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How do you obtain paid non-music work? (Tick all that apply)

6.33% 6.33% 1.27% 2.53% 15.19% 5.06% 8.86% 5.06% 7.59% 0.00% 11.39% 5.06% 20.25% 5.06% Employment agency Advertising Promotion packs Cold calling/emailing Responding to adverts Own web site Social networking sites (e.g. Facebook, Bebo, My Space, You Tube, etc)Responding to adverts Fellow ex-students Other musicians Strathclyde staff Other friends and relatives Employment agencies Word of mouth Other (Please specify)

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What are the key skills needed to make a living in the music industry?

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What are the top three barriers to making a living in the Music Industry?

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• Lack of Funding
• Lack of Support
• Lack of Training

Political

• No Money (Funding)
• Economic Instability
• Competition for Work (Saturated Market)
• Costs Involved (Creating, Producing, Performance etc...)

Economical /Environmental

• Family Commitments
• Finances
• Personal Barriers (Age, Ability etc..)

Social

• Competition
• Piracy
• No Financial Stability

Technology

Total Responses: 154

Summary….

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Questions???

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