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Apresentação Institucional AG3 Consulting

Your Market Research Partner

In Latin America

Apresentação Institucional AG3 Consulting

Full-service Market Research Agency

Apresentação Institucional AG3 Consulting

Information is the key issue in the globalized

• world. Used with

intelligence guarantees market competitiveness. Open your frontiers!

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Apresentação Institucional AG3 Consulting

• 1. Who we are
• 1. Who we are

We are a full-service Market Research Company, helping companies with strategic market, based on Market Research and Competitive Intelligence solutions. We offer our work to both global Market research companies and/or advertisement agencies looking for only field work in the countries we cover, or full service to final clientes looking for recommendations, from methodology design to results.

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Apresentação Institucional AG3 Consulting

Multi-country studies Consume studies B2B studies Market entry studies Market size and attractiveness studies Assessment and image positioning Brand research Advertisement research Concept test Demographic studies New product developments Clients’ satisfaction Store audits & mystery shopping Segmentation research Sensorial tests Benchmarkings

• 2. Solutions Offered
• 2. Solutions Offered

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Apresentação Institucional AG3 Consulting

• 3. Coverage
• 3. Coverage

Headoffice: Florianópolis, SC Brazil

Brasil Argentina Chile Uruguai Ecuador Guatemala El Salvador Belize Porto Rico Venezuela Colombia Peru Paraguai Bolivia Nicaragua Honduras Costa Rica Panama CARIBE

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Apresentação Institucional AG3 Consulting

• 4. Methodology
• 4. Methodology

Qualitative:

Etnography (in home, in office, anywhere) Online FGDs F2F discussion groups In-depth interviews Online forums

Quantitative:

CATI (telephone) CLT (intercept) PAPI (face a face) CAPI (via computer) Online

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Apresentação Institucional AG3 Consulting

• 5. Resulted Offered
• 5. Resulted Offered

Knowledge of target Market and target consumers; Wide competition knowledge; SWOT analysis; Scneario analysis; Recommendations for positioning, Market entry, among others…

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Apresentação Institucional AG3 Consulting

• 6. Market Analysis
• 6. Market Analysis

Among others (SWOT analysis, prospective scenario, etc...), one effficient Market analysis we use to offer clientes a coplete notion of their Market are the “5 Porter’s Market Forces”:

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Apresentação Institucional AG3 Consulting B2B Projects Competitive Intelligence

• 7. Experiences & Cases
• 7. Experiences & Cases

Consumers Projects Institutional Presentation

Apresentação Institucional AG3 Consulting

B2B Projects

Apresentação Institucional AG3 Consulting

HEALTHCARE RECENT EXPERIENCES (Past 2 years): Insomnia Project: 5 interviews with insomnia patients. Patients read some questionnaires to be applied to insomnia patients. Client: EFG Worldwide COPC Project: 20 IDIs conducted in central location with pulmonologists and patients suffering from COPC and 4 focus mini-groups, being 2 with patients and 2 with

• pulmonologists. Pulmonologists needed to watch patients’ group before attending theirs. Projecttook place in São Paulo and Rio de Janeiro. Client: HRW Healthcare

Brazilian Payors – Stroke Biomarker: 7 IDIs per phone conducted with National Brazilian payors (private and public payors) and hospital administratios (private and public hospitals) in order to understand the Brazilian market for a biomarker to be be launched for strokes. Client: KQHeatlh. FNA Biopsy Study: N=11 in depth interviews with physicians from different specialities (Citopathologists, General surgeons, Endocrinologists, Ear Nose Throat Specialists and Radiologist)in order to understand the Brazilian market and demand for FNA Biopsies and evaluate the concept of a new product. Client: Optimal Strategix FAP Patients Project: N=5 telephonic IDIs with patients suffering from FAP - Familial Amyloid Polyneuropathy disease. Client: KQHealth Hepatitis C New Agents Study: N=4 telephonic IDIs with physicians and KOLS in hepathology in order to evaluate their reactions towards new agents for Hepatitis C. Client: Sedulo Group Hepatitis C New Agents Study: N=4 telephonic IDIs with physicians and KOLS in hepathology in order to evaluate their reactions towards new agents for Hepatitis C. Client: Sedulo Group Hunter’s Disease Study: N= 10 telephonic interviews with Neurologists about Hunter’a Diseases. Interview length was around 30 min with a partially sctructure questionnaire. Our tasks were recruitment, scheduling, interviewing and payment incentives. Client: KQHealth, UK MRI & Infusion Treaments for Alzheimer: N=10 in-depth telephonic interviews with MRI technicians, infusion nurses and infusion physicians about clinics and hospitals capacity to add new therapy with infusion for Alzheimer in Brazil. Our task was recruitment in São Paulo and Rio de janeiro, scheduling, moderatin and payment incentives. Client: KQHealth, UK Biossimilar LATAm Study: A mix of desk research and primary (in-depth telephonic interviews in Brazil, Mexico, Colombia, Venezuela and Argentina) about Biossimilars

• Regulation. We talked to one regulatory body opinion leader in each country. Our task was recruitment, scheduling, desk research, payment incentives, moderating. Client: Price

Perspective, USA. Hemathologists, Chronic PTI DiseaseStudy: N=2 mini focus groups (with N=4 physicians) plus N=8 IDIs in office. Target was Hamethologists and subject was chronic PTI Disease. Our task was recruitment, scheduling, facility, moderating, simultaneous translation. Locations: São Paulo and Rio de Janeiro. Client: HRW Healthcare, UK

Apresentação Institucional AG3 Consulting

Immunoglobulin Therapy Project: 10 in depth interviews by phone with neurologists treating patients with spasticity, dystonia, blesfarospasm, among other indications, using immunoglobulin toxins as therapy, mainly Botox and Dysport. Main objective was to understand level of satisfaction of physicians with both toxins, as well as characteristics, trends and specifications. Commissioned by IntField World, final Client: global laboratory Dentists Project: 30 online interviews with dentists among Brazil. Questionnaire length: around 40 minutes. The main objective was to identify main products used by dentists for surgeries. Commissioned by Psyma Latina, final client: global company. Rheumatologists: 5 in depth interviews by phone with rheumatologists regarding RA – Rheumatoid Arthritis. Main objective was to understand what brands of drugs they use and awareness of laboratory's program with patients. Commissioned by Fuld & Company. Neurologists / Psychologists: 100 CATI interviews with neurologists and psychologists as for understanding their acceptance of an online cognitive test to be

• launched. Client: Sinapsi – Integrated Service of Applied Neuroscience and Psychology.

SINAPSI project: 13 in-depth interviews with neurologists, psychiatrics, physiotherapist and psychologist to evaluate an online cognitive test to be launched. Client: Sinapsi – Integrated Service of Applied Neuroscience and Psychology. Oncologist Project: 25 face to face interviews with oncologists and hematologist about Chronic Myelogenous Leukemia (CML). Client: EFG Worldwide HEALTHCARE RECENT EXPERIENCES (Past 2 years): IVIG Study: 25 in depth interviews by phone with physicians treating mainly CIDP, ITP and DIP with IVIG (neurologists /immunologists/ re-abilitation specialist), government / regulation authorities and IVIG suppliers. Main objective was to understand IVIG Brazilian market: its players, trends, needs, etc… Commissioned by Junicon Europe, Final client: global supplier of IVIG. Infant Milk Study: 2 in depth interviews in Mexico with pediatricians to understand their need for new infant formula milk to be

• launched. Client: Fuld & Company

HAE Treatment: Around 5 in-depth interviews with key reference doctors in Argentina to understand the distribution chain of HAE medicines in the Argentinean market. Client: Fuld & Company Cardiologist Project: 6 interviews with cardiologists and patients. Client: EFG Worldwide

Apresentação Institucional AG3 Consulting

TELECOMMUNICATIONS PROJECTS:

(IC) Mobile Carriers’ Corporate Offers Benchmarking: this study mapped mobile phone carriers

• ffers to business in the city of Curitiba (PR), south of Brazil, and Belém (PA), north of Brazil. Besides

desk research, We used B2B mystery shop visits to collect information needed. The goal was to recommend client on which products and services market was lacking. The mobile phone carriers researched were competitors. (Geomarketing) Mapping of Mobile Phone Points of Sales: geographic mapping of points of sales of mobile handsets and pre-paid cards in Porto Alegre (RS) and Curitiba (PA), both in south of Brazil. Using GPS equipment to find geographical coordinates, we mapped the establishments of all mobile phone carriers (direct and indirect sales force) to plot them into a map. The goal was to re-define distribution strategy between the company that contracted the study and its competitors.

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(Quantitative Project): Mobile Phone Samsung: 2 gang surveys with 15 young people each in order to test a concept of a new mobile phone. Each gang survey took around 3 hours each in São Paulo and were watched by client. Commisioned by TNS Korea, final client: Samsung (Desk Research) Corporate Sustainability: AG3 developed a desk research survey to offer client previous findings about the moment of corporate sustainability in Brazil. The goal was to subside clients with recommendations for the marketing positioning of all companies and offer directions for future steps of research (primary collect). (CI) Internet Providers Benchmarking: this study used desk research + face to face in-depth interviews with directors/managers/coordinators of Human Resource and IT/Engineering departments in 6 main internet providers in Brazil. The goal was to map the competency and technical infra- structure as well as analyzing their market plan as for suggesting which marketing position the contractor of this study should follow to enter the market

• f mobile internet. The internet companies researched were competitors.

Apresentação Institucional AG3 Consulting

AGRICULTURE & HEAVY EQUIPMENTS PROJECTS

Tractors Study: N=6 in facility (one way mirror) F2F IDIs with Sales Managers of Tractors Dealers and 4 focus groups with consumers (farmers owners of tractors) in Rio Grande do Sul and Santa Catarina, Brazil, for the qualitative stage. We were responsible for recruiting, paying incentives, moderation, sim translation in Korean, facility rental, DVD/audio recording and English

• transcripts. For the quantitative stage, we interviewed N=100 farmers who own tractors of different brands. Our tasks in the

quantitative stage was interviewing, incentives and data entry. Client: TNS Korea Poultry, Swine and Agriculture Project: 100 telephonic interviews in Brazil with farmers that sell and create poultry, swine and

• grains. Target contact inside each company was owners, managers and directors. Client: SIS International, USA

Heavy Equipments Project: desk research along with primary data collect among heavy equipment company owners within the mining industry, construction industry (road rehabilitation, drilling process, cement process and trenching process), forest industry and pulp & paper industry. In total, there were 120 telephonic interviews done with Maintenance or Purchase Managers, lasting around 40 min length each, distributed as follows: 80 in Brazil; 20 in Chile and 20 in Argentina. Direct client: Kennametal, USA Caterpillar Project: primary data collect among Caterpillar customers in

• Brazil. In total, there were 30 in depth interviews done with Managers

conducted by phone with companies owning Caterpillar heavy equipments. Commissioned by EFG Worldwide (France). Final client: Caterpillar, USA

Apresentação Institucional AG3 Consulting

OTHER B2B PROJECTS

Insurance Project: N=25 in depth interviews by phone with insurance companies in Brazil. Client: Midas Consulting, Argentina. Caustic Soda Project: N=20 telephonic interviews with caustic soda manufacturers in Brazil. Target contacted people were purchase managers and production managers. Client: Midas Consulting, Argentina Insulating Project: N=90 telephonic / CATI interviews in Brazil with Purchase Managers, Sales Managers and Maintenance Managers at companies that manufacturers insulating products, companies that buy insulating products (construction, air conditioning companies, electronic appliances companies, among others), regulation government bodies and distributors. Client: Midas Consulting, Argentina. Bus Project: N=65 telephonic / CATI interviews in Brazil with Purchase Managers, General Managers, Directors or Owners of companies that manufacturer buses, companies that buy buses, government bodies, associations and bus repairing companies. Client: Midas Consulting, Argentina Paper and Rags Project: primary data collect among aviation manufacturers and industries of any segment. There were 6 in depth interviews conducted

with Purchase Managers per telephone. Interviews lasted around 1 hour. Commissioned by Kadence, USA. Marketing Education Programs Study: online focus groups done with 8 participants who were Marketing Managers in chemical and transport industries. Online groups took around 2hours. Commissioned by EFG Worldwide, France.

Library Project: 274 f2f interviews with the responsible for the municipal libraries in all municipalities of Santa Catarina State (South of Brazil). Project’s

• bjectives was to understand the libraries’ conditions for working and for clients. Direct Client: Ministry of Education, Brazil

Towel Dispensers Project: Focus Groups and In-Depth f2f interviews with purchase managers of large, medium and small companies among food, hospital and service segments in São Paulo. Comissioned by Kadence, USA. Final client: Kimberly Clark

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Apresentação Institucional AG3 Consulting

Floating Glass Project: primary data collect in 4 different floating glass factories (Cebrace and Guardian) in Brazil. Project involved interviews with production managers, commercial directors, technicians, trade unions, syndicates, associations, etc.. Aiming on getting different pieces of information to understand factories’ production evolution, labor force, raw material suppliers, environment strategies, among others. Commissioned by Midas Consulting, Argentina. Nutrients Project: 35 in-depth f2f interviews in office with regulations body as well as wheat flour, milk and margarine producers in

• Brazil. Commissioned by Midas Consulting, Argentina. Final Client: GAIN – Global Alliance for Improved Nutrition.

Joint Venture Project: desk research + around 30 in-depth interviews by phone and F2F to understand advantages & disadvantages of 10 different joint ventures and technology transfer between a foreign country and Brazil. Commissioned by: Fuld & Company, England. Final client: Bayer Laboratory Chemistry Project: desk research + around 10 in-depth interviews (primary data collect) to understand the intern production scenario

• f a chemical company (industry) in Brazil. Client: Cipher Sis

Coating Project: desk research + 24 in-depth interviews with purchase managers and technicians in current companies that manufacture coating and pigments for coating in Brazil (competitors of the client that contracted this study). The interviews were done by

• phone. Client needed to map a possibility of entering Brazilian market. Commissioned by Midas Consulting, Argentina..

Satisfaction Research SKM Project: N=20 telphonic interviews in Chile with Project Managers of metallurgy industries that held SKM Consulting projects. Client: Catalyst Research, Australia

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Apresentação Institucional AG3 Consulting

Consumers Projects

Apresentação Institucional AG3 Consulting

AUTOMOTIVE PROJECTS WITH CONSUMERS:

Tire Brand Study: N=400 quantitative interviews done face to face in São Paulo, Rio de Janeiro, Porto Alegre, Brasilia and Vitoria. Tracking Yearly: 2011, 2012,2013 and 2014. Client: TNS Korea. Final client: Hankook Tire Brand Study: N=1000 quantitative interviews done face to face in São Paulo, Rio de Janeiro, Porto Alegre, Brasilia and Vitoria. In 2010. Client: TNS Korea. Final client: Hankook Car Segmentation Study: N=2 FGD in São Paulo. N=1200 quantitative interviews done face to face in Brazil (São Paulo, Rio de Janeiro, Porto Alegre, Belo Horzionte, Brasilia, Recife and Salvador) and N=200 interviews done face to face in Argentina (Buenos Aires, Cordoba and Mendozna). In 2011. Client: TNS Korea. Final client: Hankook Car Smell product Study: N=24 IDIs with current owners of cars to check their behavior on their car wash. Part of the interviews were done at people’s homes and part of them were done in facility (one way mirror room). N=12 interviews were done in São Paulo and N=12 interviews were done in Rio de Janeiro. Client: SIS International

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Car Clinics in São Paulo: N=200 respondents, recruited to do a 3-hour quantitative interview including: static evaluation of 4 cars and test driver of 4 cars. Some of them were additionally chosen for the qualitative stage: 2h triads interviews evaluating static cars. Project took place within 10 days in Imigrantes Convention Center facility. Client: RDS – Research Design Specialists / Final Client: GM USA Website Car Manufacturers Evaluation in São Paulo: N=300 respondents recruited for a 3h evaluation of websites of 4 different car manufactures. Half of them evaluated big browner websites in PCs and half of them evaluated mobile websites using iPhones. Some of them were chosen for the qualitative FGDs stage, which was a deeper talk about websites evaluation. Project took place in a 3- room facility. Client: RDS – Research Design Specialists / Final Client: GM USA

Apresentação Institucional AG3 Consulting

(Quanti Face to Face) Car Oil Study: 400 face to face interviews in São Paulo about potential market for car oils brands. (Quanti Face to Face) Clients’ Satisfaction Study among Petrobrás Gas Stations: : 2500 interviews that took place in São Paulo, Santa Catarina, Paraná, Rio Grande do Sul, Pará and Amapá about satisfaction with petrol, oil change, GNV, diesel and alcohol clients. More than 20 cities were simultaneously researched. Researchers intercepted clients inside the gas stations with previous authorization of Petrobrás. (Quanti Face to Face) Real State Study in Greater Florianópolis (SC): 700 face to face in home interviews to general population to measure potential market for real state new ventures. We were responsible for designing methodology and sample, field work coordination, data entry and

• analysis. SEC – social economical classes quotas were used.

(Quanti Face a face): ESPN Study. 150 interviews with watchers of ESPN sport channel in São Paulo. This study has 3 waves, each one with 150 interviews. It was a clients’ satisfaction study.

QUANTITATIVE RESEARCH PROJECTS:

(Washing Machine Study): 700 face to face interviews in Sao Paulo, Rio de Janeiro and Porto Alegre among housewives who had bought a washing machine in the last 12 months. Comissioned by TNS, final client: LG (Split Air Conditiong Study): 200 face to face interviews in Sao Paulo, Rio de Janeiro, Porto Alegre, Salvador, Recife, Belo Horizonte and Brasília among recent purchasers of split air conditioning. Comissioned by Synovate, final client: Samsung

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Apresentação Institucional AG3 Consulting

Dicussion Grous in Real State Segment: 2 DGs in Florianópolis with people who live and would be willing to live in the neighborhood of Barreiros, São José, Santa Catarina, south of Brazil.

QUALITATIVE RESEARCH PROJECTS:

Banking Project: recruitment and 10 in-home IDIs with high end bank users of internet banking. Simultaneous translation was done simultaneous to the client live in the USA. Client: Ideo, USA. Final client: Itaú bank Cod-Fish Project: 16 focus groups with cod-fish consumers. There were social economic classes as well as groups quotas. Client: Nofima Market, Norway Cod-Fish Merchandising Project: 20 mystery shopping visits in Rio de Janeiro aiming on evaluate promotors inside points of sales. Client: Seafood, Norway Ponto Frio Mystery Shopper. Evaluation of customers’ services and auditing of price products in 39 stores of Ponto Frio, a retailer chain in

• Brazil. Field work took place in São Paulo and Santa Catarina.

Worldwide Store-check(tracking): price collect of 128 items in supermarkets and clothing stores in São Paulo (Brazil), Brasília (Brazil), Rio de Janeiro (Brazil), Campo Grande (Brazil), Lisboa (Portugal), Cidade do Porto (Portugal), La Paz (Bolívia), Quito (Ecuador), Santiago (Chile), Buenos Aires (Argentina), San José (Costa Rica), San Salvador (El Salvador). Worldwide Mystery Shopping: evaluation of customer services among vendors in Disney Shows. Places already done: Lisboa (Portugal), Valencia (Espanha), Rio de Janeiro (Brasil), São Paulo (Brasil), Glasgow (Escócia), Nottingham (Inglaterra), Sofia (Bulgária), Port of Spain (Trindade & Tobacco) and Liverpool (England). In this project, shoppers buy products and simulate products exchange to evaluate and grade the vendors.

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Apresentação Institucional AG3 Consulting

Competitive Intelligence

Apresentação Institucional AG3 Consulting

X-Ray Project: primary data collect with X-Ray B2B clients, associations, regulation bodies and manufacturers. There were 60 in-depth telephonic

• interviews. Comissioned by: Midas Consulting, Argentina. Final client: Philips

Floating Glass Project: primary data collect in 4 different floating glass factories (Cebrace and Guardian) in Brazil. Project involved interviews with production managers, commercial directors, technicians, trade unions, syndicates, associations, etc.. Aiming on getting different pieces of information to understand factories’ production evolution, labor force, raw material suppliers, environment strategies, among others. Client: Midas Consulting, Argentina. Nutrients Project: 35 in-depth telephonic interviews with regulations body as well as wheat flour, milk and margarine producers in Brazil. Final Client: GAIN – Global Alliance for Improved Nutrition. Joint Venture Project: desk research + around 30 in-depth interviews by phone and F2F to understand advantages & disadvantagens of 10 different joint ventures and technology transfer between a foreign country and Brazil. Client: Fuld & Company Chemistry Project: desk research + around 10 in-depth interviews (primary data collect) to understand the intern production scneario of a chemical company (industry) in Brazil. Client: Cipher Sis Coating Project: desk research + 24 in-depth interviews with purchase managers and technicians in current companies that manufacture coating and pigments for coating in Brazil (competitors of the client that contracted this study). The interviews were done by phone. Client needed to map a possibility of entering Brazilian market. Client: Midas Consulting, Argentina. Ultra-Rice Project: desk research + face to face interviews + telephonic interviews with competitors manufacturing pasta and rice in Brazil. The goal of this project was to offer a rank of 20 healthy, potential and interested companies in transferring technology from USA to Brazil to manufacture ultra-rice, a fortified type of rice to poor population. Desk research included finding financial issues about the company to know how financially health they were. Client: PATH (USA – Melina & Bill Gates NGO)

COMPETITIVE INTELLIGENCE PROJECTS:

Institutional Presentation

Apresentação Institucional AG3 Consulting

Geisa Rodrigues is the AG3 Consulting director, a Marketing Research and Competitive Intelligence consulting formed aiming to attend demands of companies willing to enlarge their point

• f

view

• f

marketing

• competitiveness. She is graduated in Social Communications and Holds a

MBA in Marketing. Geisa offers 10 years of experience in Marketing Intelligence and Marketing Research: she has worked as analyst, consultant as well as manager of Competitive Intelligence departments in some large companies in Brazil. She also held a position of project manager in Market Analysis Brasil, a marketing research institute, where she was responsible for designing methodology, analyzing results and negotiating with clients for national and international projects. Market entry, qualitative and quantitative marketing research as well as competitive intelligence studies compound her services portfolio based on current and background

• experiences. She is fluent in English and International speaker.

E Q U I P E P R I N C I P A L

• 8. Team
• 8. Team

We count on a multi-disciplinar team of Project managers, analysts, researchers, statisticals, sociologis and field work team spread all over Brazil and, in the other Latin America countries, we count with part of our own team and part of third party teams.

Main Executive

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Apresentação Institucional AG3 Consulting

• 9. Clients
• 9. Clients

27 28 28

28

End Clients Marketing Research Agencies & Consultings

(USA) (ARGENTINA)

(NORWAY)

(BRAZIL) (BRAZIL) (USA) (BRAZIL) (BRAZIL) (BRAZIL) (BRAZIL) (NORWAY) (KOREA) (FRANCE) (USA) (CANADA) (USA) (GERMANY) (USA) (BRAZIL) (USA) (ENGLAND) (ARGENTINA) (USA)

Seefood from Norway Council

(KOREA) (UK) (USA) (AUSTRALIA) (USA) (USA) (USA) (UK) (CHINA) (SINGAPORE) (INDIA)

Apresentação Institucional AG3 Consulting

• 10. Fiiations
• 10. Fiiations

Qualitative Research Consultants Association Pharmaceutical Marketing Research Group Brazilian Market Research companies Association Association of Sales and Marketing Drivers in Brazil World Association for Market, Social and Opinion Research Competitive Intelligence Analysts Association The Guide of Buyers of Marketing Research International network of global business development firms

Institutional Presentation

Marketing Research Association

Apresentação Institucional AG3 Consulting

CONTACT:

Geisa Rodrigues Director AG3 CONSULTING geisa@ag3consulting.com.br www.ag3consulting.com.br +55 48 32096025 +55 48 96162060 Institutional Presentation