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Importance Notice The information contained in this presentation - - PowerPoint PPT Presentation

Importance Notice The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in


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Importance Notice

  • The information contained in this presentation is for information purposes only and does not constitute an offer or invitation

to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Jubilee Enterprise Public Company Limited (“Jubile” and shares in Jubile, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.

  • This presentation may include information which is forward-looking in nature. Forward-looking information involve known

and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Jubile operates and general achievement of Jubile business forecasts, which will cause the actual results, performance or achievements of Jubile to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation.

  • This presentation has been prepared by the Jubile. The information in this presentation has not been independently verified.
  • No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy,

completeness or correctness of the information and opinions in this presentation. None of the Jubile or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation.

  • This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be

relied upon directly or indirectly for any investment decision-making or for any other purposes.

  • This presentation and all other information, materials or documents provided in connection therewith, shall not, either in

whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

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Contents

Highlights About Us Key Financial Summary The Growth Strategy 2010

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www.jubileediamond.co.th

2009 HIGHLIGHTS

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Business Highlight: 2009

  • Jan : Ocean Chumporn, Big C Prae, Central Festival Pattaya Beach
  • Feb : Robinson Rangsit
  • Mar: Market Village Huahin, Central Plaza (Bangna)
  • April : Carrefour Hatyai
  • May: Tesco Lotus Kadkamtieng, Central Chonburi
  • August : Tesco Lotus Payao
  • September: Tesco Lotus Samui
  • October : Tesco Lotus Rama IV, Tesco Lotus Amata Nakorn
  • November & December: Lotus Phuket / Saraburi / Salaya / Rayong
  • Jubilee Heart Collection with “Magic of Love” Pendant
  • Diamond line collection starting with rings and bangles
  • New Gen collection with 3 new design rings
  • Carat collection, attraction in Pink and Yellow gold ring

under classic solitaire design concept.

New Branches New Products

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Business Highlight: 2009

  • Mid-Year Sales at Bangkok and Thank you sales at HatYai
  • Jubilee Sparkling Bonus
  • Hot Deals 2009
  • Gift of the Season 2009
  • CRM Program >> Currently Jubilee owns more than 80,000 customer

database

  • Q4 2009 total revenue grew by 20% y-o-y to 162.04 MB, from

successful new product launched, “diamond line collection”, Gift of the Season promotional campaign and 6 new branches opened.

  • Q4 2009 net profit increased by 51% y-o-y to 19 MB, primarily from

increase in total revenue and effectively managing cost of goods sold and selling & administrative expenses which positively increase in net profit to 11% of 4Q 2009.

Marketing & Promotion

Financial

74% growth in new customers (from 2008 to 2009)

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www.jubileediamond.co.th

ABOUT JUBILEE

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Key Milestones

2536 2537 2540 2544 2546 2549 2550 2551

Opened first branch

Registered capital 10

  • Mil. Baht

Added sale channel: Key Account

Direct mail by credit card

Added sale channel: Hyper Mart Super Brand / Reached 50 Branches

Leasing/ carat diamond shop Listed company

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In-house design

Imported polished diamonds from Belgium

Internal QC Team

Have own product Have own sale distribution channels

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Diamond Store Diamond Counter Leasing Company

Distribution Channels

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The Fuel of Our Growth

Offer finest quality products Continuously improvement in Channel Innovation

Pioneer in Diamond Counter

Pioneer in Certified Carat Diamond Shop Trade in non- store format

Internationally accepted certificates Craftsmanship and hi- technology in manufacturing Variety product collections for many specific segments

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Share of Retail Outlet Space – Branded Diamond Retail

Jubilee Diamond 37% Diamond Lover and James Diamond 11% Regent Diamond and Oriental Diamond 10% D-Flawless 10% Diamond Today 9% Princess Diamond 6% Perfect Diamond 5% Other 12%

Retail Space Outlet for Retail Diamond

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New outlets in 2009

2006 2007 2008 2009 50 57 60 73

Number of Branches

  • At the end of year 2009, Jubilee

currently have 73 outlets

  • Over 200% more than other

brands New outlets in 2009

  • Ocean Chumporn
  • Big C Prae
  • Central Festival Pattaya Beach, Central

Plaza (Bangna) , Central Chonburi

  • Robinson Rangsit
  • Market Village HuaHin
  • Carrefour Hatyai
  • Tesco Lotus Kadkamtieng / Payao/

Samui/Rama IV/ Amata Nakorn/ Phuket / Saraburi / Salaya / Rayong

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Jubilee’s Outlets: 73 Outlets

Northern: 8 BKK: 29 Southern: 20 Central & Eastern: 8 North Eastern: 8

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www.jubileediamond.co.th

THE FINANCIAL OF JUBILEE

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Financial Performance 2009

  • Total revenue of Q3 and Q4

generates 325 MB which 46% increase from that of Q1 and Q2.

  • The proportion of BKK

sales to upcountry sales from 60:40 in 2008 changes to 50:50 in 2009.

  • Sales in Jewelry increase by

6% in 2009 which represent 87% of 2009 total revenue while carat diamonds 'sales decrease by 50% which represent 6% of 2009 total revenue

Total Revenue

0.10%

  • Efficiency in managing cost
  • f goods sold as well as

product mix was made 7.4% increase in Gross Profit

  • Apart from increase in

gross margin, selling and administrative expenses have been decreased by 2% from well-managing of various expenditures.

Net Income

15.2%

  • Very Strong cash flow and

decrease in inventory level by 65.41 MB comparing the beginning and year end.

  • While Debt-Equity ratio is

as low as 0.49 time in 2009 from 0.74 time in 2008

Total Asset

25.05%

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Total Revenue

฿0 ฿100 ฿200 ฿300 ฿400 ฿500 ฿600 yr2007 yr2008 yr2009 yr2008 (Q3,Q4) yr2009 (Q3,Q4) 457.79 547.76 548.23 268.97 325.36 Million Baht

Total revenue

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Revenue Contribution

Diamond Jewelry 78% Carat 13% Loose Diamond 4% Service Fees 5%

Sales 2008

Diamond Jewelry 87% Carat 6% Loose Diamond 6% Service Fees 1%

Sales 2009

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Total Expenditures

฿0 ฿100 ฿200 ฿300 ฿400 ฿500 ฿600 yr2007 yr2008 yr2009 yr2008 (Q3,Q4) yr2009 (Q3,Q4) 417.42 504.07 489.94 249.02 286.54 Million Baht

Total expenditures

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Total Expenditures (%)

COGS 67%

Sales & Admin 28% Interests & Taxes 5%

Expenditures 2008

COGS 66%

Sales & Admin 28% Interests & Taxes 6%

Expenditures 2009

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Net Profit

฿0 ฿10 ฿20 ฿30 ฿40 ฿50 ฿60 ฿70 yr2006 yr2007 yr2008 yr2009 yr2008 (Q3,Q4) yr2009 (Q3,Q4) 16.78 49.33 52.3 60.24 25.15 40.62 Million Baht

Net Profit

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Profit Margin

27.86% 37.84% 38.12% 40.92% 4.62% 10.78% 9.55% 10.99% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% yr2006 yr2007 yr2008 yr2009

Profit margin

Gross Profit Net Profit

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Total Assets

160.24 52.79 225.58 19.51 32 Cash & Bank A/R -Net Inventory-Net PP&E-Net Others

Total Assets 2009 (Million Baht)

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Total Liabilities & Equity

14.81 90.83 31.52 10.50 13.22 329.24 Short-term loan Account Payable Accrued Expense Long-term loan Other liabilities Equity

Liabilities&Equity 2009 (Million Baht)

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Debt-Equity Ratio

6.09 1.82 0.74 0.49 1 2 3 4 5 6 7 yr2006 yr2007 yr2008 yr2009 Times

Debt-Equity Ratio

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Key Ratios

Corporate Performance

Key ratios Y2008 Y2009 Change Gross profit margin (%) 38.10% 40.90% Operating profit margin (%) 13.80% 16.10% Net profit margin (%) 9.50% 11.00% ROA (%) 13.44% 12.30%

*Increase in assets (i.e. cash, inventory, etc.)

ROE (%) 23.18% 18.30%

*Increase in registered capital (IPO)

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www.jubileediamond.co.th

THE GROWTH STRATEGY 2010

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The Growth Strategy 2010

Product Innovation

  • Managing Fast

Moving Items to have higher sales turnover per item

  • Launching

Promotional Items (Hi- Light) periodically

  • Focusing on high

purchasing power segment with Carat Diamonds

Distribution Channels

  • Increase number of

sales outlets to be 80 branches within 2010

  • Branch expansion is

mainly in hypermarket

Marketing Tools

  • Branding
  • Above the line

marketing Strategies

  • Activation
  • Membership

program

Developments

  • Flagship Stores and

Sales Counters

  • Major

Developments

  • Minor

Developments: Positioning

2007

55 branches 2008 60 branches

2009

73 branches

2010

80 branches

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