Importance Notice • The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Jubilee Enterprise Public Company Limited (“Jubile” and shares in Jubile, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or b e relied upon in any connection with, any contract or commitment whatsoever. • This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Jubile operates and general achievement of Jubile business forecasts, which will cause the actual results, performance or achievements of Jubile to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. • This presentation has been prepared by the Jubile. The information in this presentation has not been independently verified. • No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the Jubile or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. • This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes. • This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.
Contents Highlights About Us Key Financial Summary The Growth Strategy 2010
2009 HIGHLIGHTS www.jubileediamond.co.th
Business Highlight: 2009 • Jan : Ocean Chumporn, Big C Prae, Central Festival Pattaya Beach • Feb : Robinson Rangsit • Mar: Market Village Huahin, Central Plaza (Bangna) New • April : Carrefour Hatyai • May: Tesco Lotus Kadkamtieng, Central Chonburi Branches • August : Tesco Lotus Payao • September: Tesco Lotus Samui • October : Tesco Lotus Rama IV, Tesco Lotus Amata Nakorn • November & December: Lotus Phuket / Saraburi / Salaya / Rayong • Jubilee Heart Collection with “Magic of Love” Pendant New • Diamond line collection starting with rings and bangles Products • New Gen collection with 3 new design rings • Carat collection, attraction in Pink and Yellow gold ring under classic solitaire design concept.
Business Highlight: 2009 • Mid-Year Sales at Bangkok and Thank you sales at HatYai Marketing & • Jubilee Sparkling Bonus Promotion • Hot Deals 2009 • Gift of the Season 2009 • CRM Program >> Currently Jubilee owns more than 80,000 customer database 74% growth in new customers (from 2008 to 2009) • Q4 2009 total revenue grew by 20% y-o-y to 162.04 MB, from successful new product launched, “diamond line collection”, Gift of the Season promotional campaign and 6 new branches opened. Financial • Q4 2009 net profit increased by 51% y-o-y to 19 MB, primarily from increase in total revenue and effectively managing cost of goods sold and selling & administrative expenses which positively increase in net profit to 11% of 4Q 2009.
ABOUT JUBILEE www.jubileediamond.co.th
Key Milestones Listed company Leasing / carat diamond shop Super Brand / Reached 50 Added 2551 Branches sale Direct mail channel: by credit Hyper card Added sale Mart channel: 2550 Key Opened first Account branch Registered capital 10 2549 Mil. Baht 2546 2544 2536 2537 2540
In-house design Imported polished Internal QC Team diamonds from Belgium Have own product Have own sale distribution channels
Distribution Channels Diamond Diamond Leasing Store Counter Company
Offer finest quality products The Fuel of Our Growth Internationally Craftsmanship and hi- Variety product collections accepted certificates technology in for many specific manufacturing segments Continuously improvement in Channel Innovation Pioneer in Trade in non- Pioneer in Certified Diamond store format Carat Diamond Counter Shop
Share of Retail Outlet Space – Branded Diamond Retail Retail Space Outlet for Retail Diamond Perfect Diamond 5% Other Jubilee Princess 12% Diamond Diamond 37% 6% Diamond Today 9% D-Flawless Regent 10% Diamond Lover Diamond and and James Oriental Diamond Diamond 11% 10%
New outlets in 2009 Number of Branches 73 60 57 50 New outlets in 2009 • Ocean Chumporn • Big C Prae • Central Festival Pattaya Beach, Central 2006 2007 2008 2009 Plaza (Bangna) , Central Chonburi • Robinson Rangsit • At the end of year 2009, Jubilee • Market Village HuaHin currently have 73 outlets • Carrefour Hatyai • • Over 200% more than other Tesco Lotus Kadkamtieng / Payao / Samui / Rama IV/ Amata Nakorn/ Phuket brands / Saraburi / Salaya / Rayong
Jubilee’s Outlets: 73 Outlets Northern: 8 North Eastern: 8 Central & Eastern: 8 BKK: 29 Southern: 20
THE FINANCIAL OF JUBILEE www.jubileediamond.co.th
Financial Performance 2009 Total Revenue Net Income Total Asset 0.10% 15.2% 25.05% • • • Total revenue of Q3 and Q4 Efficiency in managing cost Very Strong cash flow and generates 325 MB which of goods sold as well as decrease in inventory level 46% increase from that of product mix was made by 65.41 MB comparing Q1 and Q2. 7.4% increase in Gross the beginning and year Profit end. • The proportion of BKK • • sales to upcountry sales Apart from increase in While Debt-Equity ratio is from 60:40 in 2008 changes gross margin, selling and as low as 0.49 time in to 50:50 in 2009. administrative expenses 2009 from 0.74 time in have been decreased by 2% 2008 • Sales in Jewelry increase by from well-managing of 6% in 2009 which represent various expenditures. 87% of 2009 total revenue while carat diamonds 'sales decrease by 50% which represent 6% of 2009 total revenue
Total Revenue Total revenue 547.76 548.23 ฿ 600 457.79 ฿ 500 Million Baht ฿ 400 325.36 268.97 ฿ 300 ฿ 200 ฿ 100 ฿ 0 yr2007 yr2008 yr2009 yr2008 yr2009 (Q3,Q4) (Q3,Q4)
Revenue Contribution Sales 2008 Sales 2009 Service Loose Loose Service Fees Diamond Diamond Fees 5% 6% 4% 1% Carat 6% Carat 13% Diamond Diamond Jewelry Jewelry 87% 78%
Total Expenditures Total expenditures ฿ 600 504.07 489.94 ฿ 500 417.42 Million Baht ฿ 400 286.54 249.02 ฿ 300 ฿ 200 ฿ 100 ฿ 0 yr2007 yr2008 yr2009 yr2008 yr2009 (Q3,Q4) (Q3,Q4)
Total Expenditures (%) Expenditures 2008 Expenditures 2009 Interests Interests & Taxes & Taxes 5% 6% Sales & Sales & Admin Admin 28% 28% COGS COGS 66% 67%
Net Profit Net Profit ฿ 70 60.24 ฿ 60 52.3 49.33 ฿ 50 Million Baht 40.62 ฿ 40 25.15 ฿ 30 16.78 ฿ 20 ฿ 10 ฿ 0 yr2006 yr2007 yr2008 yr2009 yr2008 yr2009 (Q3,Q4) (Q3,Q4)
Profit Margin Profit margin 45% 40.92% 40% 38.12% 37.84% 35% 30% 27.86% 25% Gross Profit 20% Net Profit 15% 10.99% 10.78% 10% 9.55% 5% 4.62% 0% yr2006 yr2007 yr2008 yr2009
Total Assets Total Assets 2009 (Million Baht) 225.58 160.24 52.79 32 19.51 Cash & Bank A/R -Net Inventory-Net PP&E-Net Others
Total Liabilities & Equity Liabilities&Equity 2009 (Million Baht) 329.24 90.83 31.52 14.81 13.22 10.50 Short-term loan Account Accrued Long-term loan Other liabilities Equity Payable Expense
Debt-Equity Ratio Debt-Equity Ratio 7 6.09 6 5 4 Times 3 2 1.82 1 0.74 0.49 0 yr2006 yr2007 yr2008 yr2009
Key Ratios Corporate Performance Key ratios Y2008 Y2009 Change Gross profit margin (%) 38.10% 40.90% Operating profit margin (%) 13.80% 16.10% Net profit margin (%) 9.50% 11.00% *Increase in assets (i.e. ROA (%) 13.44% 12.30% cash, inventory, etc.) *Increase in registered ROE (%) 23.18% 18.30% capital (IPO)
THE GROWTH STRATEGY 2010 www.jubileediamond.co.th
The Growth Strategy 2010 Distribution Product Marketing Tools Developments Channels Innovation • Branding • Flagship Stores and • Increase number of • Managing Fast Sales Counters • Above the line sales outlets to be 80 Moving Items to have branches within marketing Strategies • Major higher sales turnover 2010 Developments • Activation per item • Branch expansion is • Minor • Launching • Membership mainly in Promotional Items (Hi- Developments: program hypermarket Light) periodically Positioning • Focusing on high 2010 purchasing power 80 branches segment with Carat 2009 Diamonds 73 branches 2007 55 branches 2008 60 branches
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