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Idea Cellular Limited Confidential 1 Presentation Segments Indian Mobile Telecom Industry & Idea Performance Snapshot The Emerging Mobile Data Opportunity Spectrum Auctions 2016 Industry Projections Idea Digital


  1. Idea Cellular Limited Confidential 1

  2. Presentation Segments  Indian Mobile Telecom • Industry & Idea Performance Snapshot  The Emerging Mobile Data Opportunity • Spectrum Auctions 2016  Industry Projections  Idea Digital Services  Indian Tower Industry & Opportunities Confidential 2

  3. Presentation Segments  Indian Mobile Telecom • Industry & Idea Performance Snapshot  The Emerging Mobile Data Opportunity • Spectrum Auctions 2016  Industry Projections  Idea Digital Services  Indian Tower Industry & Opportunities Confidential 3

  4. Confidential India Subscriber Penetration Large headroom for new subscribers addition in India India Mobility Active Subs - VLR (Mn) India Subscriber Penetration - VLR % 936 1000 90% 863 • India subscribers on VLR penetration remains 900 791 85% low @ 73.7% v/s Global average @ 92.1% 723 800 683 80% (Global subs: 7.3 Bn, Active: 6.8 Bn)^ 700 75% 600 500 70% • Indian Industry adding ~70 Mn active 73.7% 400 68.7% 65% subscribers per annum consistently for the last 300 63.8% 3 years 60% 200 59.0% 55% 100 56.5% • Idea subscribers on VLR v/s reported subs 0 50% highest @ 105% against Indian Industry’s 91% Mar '12 Mar '13 Mar '14 Mar '15 Mar '16 Net Adds 112 (Mar ‘ 16) 40 68 72 74 (Mn.) India India India India Rural Subs Urban Subs Rural Penetration Urban Penetration 200% 1200 162.8% 148.7% 1000 • Over the last 4 years, all Indian subscriber 150% addition has come from rural geographies 800 588.8 555.7 532.7 595.9 525.3 600 100% • Despite that, India rural subscriber penetration 400 38.3% 50.9% remains low at 50.9% 50% 200 323.3 342.5 371.8 414.2 444.8 0% • Rural segment key strength of Idea 0 FY12 FY13 FY14 FY15 FY16 Total Reported 919 868 905 970 1,033 Subs (Mn.) 4 Source: TRAI Reports, ^ GSMA Intelligence, Q1 2016

  5. Confidential Idea gaining amongst the highest incremental subscriber Net Adds share over last 4 years Industry & Idea EoP Subscriber trend Industry & Idea Net Annual Subs Addition trend (in Mn.) (in Mn.) Idea EoP Subscriber Industry EoP Subscriber Idea EoP Subs Market Share Idea Annual Subs Industry Annual Subs Idea Incr. Subs Market Share 936.5 862.6 112.0 790.9 723.0 19.6% 682.9 73.8 71.8 18.7% 67.9 37.2% 17.4% 16.6% 32.8% 30.5% 15.4% 40.0 26.0% 19.6% 183.9 23.5 22.5 161.4 22.0 137.9 17.7 120.2 14.9 105.3 FY12 FY13 FY14 FY15 FY16 FY12 FY13 FY14 FY15 FY16 EoP Subscriber Net Subscriber Net Subs iCMS - EoP Subscribers (Mn.) EoP Subscriber Share Share change Adds Add Share CMS Operator FY12 FY15 FY16 FY12 FY15 FY16 4 years 1 year 4 years 1 year 4 years 1 year Avg 4 yrs Idea 105.3 161.4 183.9 15.4% 18.7% 19.6% 4.2% 0.9% 78.6 22.5 31.0% 30.5% 11.4% Bharti 166.3 215.9 245.4 24.3% 25.0% 26.2% 1.9% 1.2% 79.1 29.5 31.2% 39.9% 5.0% Voda 133.5 175.1 190.9 19.5% 20.3% 20.4% 0.8% 0.1% 57.4 15.8 22.6% 21.5% 2.3% Rest of Ind. 277.8 310.3 316.3 40.7% 36.0% 33.8% -6.9% -2.2% 38.4 6.0 15.2% 8.1% -18.6% Total 682.9 862.6 936.5 100.0% 100.0% 100.0% 0.0% 0.0% 253.5 73.8 100.0% 100.0% 0.0% No. 2 Gap 28.2 13.7 7.0 4.1% 1.6% 0.7% 5 Source: TRAI Reports

  6. Confidential Idea – The fastest growing Indian Telco for straight 8 years Consistently growing at 2X the pace of industry Industry & Idea Revenue trend Industry & Idea Annual Incr. Revenue trend (in Rs Cr) (in Rs Cr) Idea Revenue Industry Revenue Idea RMS (%) Idea Annual Incr. Revenue Industry Annual Incr. Revenue Idea Annual Incr. RMS (%) +5.4% 17,827 193,010 18,600 44.0% 183,161 +10.8% +9.3% 165,335 +9.2% 14,101 151,234 138,445 12,789 18.9% 9,849 17.5% 29.8% 29.8% 16.2% 14.9% 14.3% 21.6% 21.5% +19.8% +18.6% +13.5% +13.9% 5,304 4,335 36,409 3,993 4,199 32,074 26,770 2,758 22,571 19,813 FY12 FY13 FY14 FY15 FY16 FY12 FY13 FY14 FY15 FY16 In USD Bn In USD Bn Ind. 20.9 22.8 24.9 27.6 29.1 Ind. 2.8 1.9 2.1 2.7 1.5 Idea 3.0 3.4 4.0 4.8 5.5 Idea 0.6 0.4 0.6 0.8 0.7 Revenue (in Rs Cr) RMS (%) Revenue Growth (%) Annual Incr. RMS iRMS - RMS Operator FY12 FY15 FY16 FY12 FY15 FY16 4 years 1 year 4 years 1 year Avg 4 yrs Idea 19,813 32,074 36,409 14.3% 17.5% 18.9% 16.4% 13.5% 30.4% 44.0% 11.6% Bharti 41,344 56,272 60,687 29.9% 30.7% 31.4% 10.1% 7.8% 35.4% 44.8% 4.0% Vodafone 30,659 42,601 44,643 22.1% 23.3% 23.1% 9.8% 4.8% 25.6% 20.7% 2.5% Rest of Ind. 46,628 52,214 51,271 33.7% 28.5% 26.6% 2.4% -1.8% 8.5% -9.6% -18.1% Total 138,445 183,161 193,010 100.0% 100.0% 100.0% 8.7% 5.4% 100.0% 100.0% 0.0% No. 2 Gap 10,846 10,526 8,234 7.8% 5.7% 4.3% 6 Source: Gross revenue as per TRAI Reports 1 USD = 66.33 INR

  7. Confidential Idea – The fastest growing Indian Telco for straight 8 years A Clear #2 in Incremental Revenue Market Share RMS IRMS (Q1) Q1 FY13-17 FY13-17 FY16-17 32.6% Airtel 32.4% 31.3% 31.1% 30.8% 39.4% 53.4% [ +2.4% ] 30.1% 29.8% Rest of Ind. 26.6% 4.5% -2.7% 28.7% [ -7.4% ] 25.0% 23.3% 23.3% 23.2% 23.2% Vodafone 22.5% 25.2% 21.7% [ +0.7% ] 19.2% 18.7% Idea 17.1% [ +4.2% ] 30.9% 27.6% 16.2% 14.9% Details of Rest of Ind. 8.6% [ -2.1% ] Tata 7.7% 6.9% [+0.7% ] 6.5% Aircel 5.7% [ -2.4% ] BSNL 5.0% 4.8% [ -2.8% ] RCom 4.3% 4.5% 3.5% Others [ -0.8% ] Q1FY13 Q1FY14 Q1FY15 Q1FY16 Q1FY17 7 Source: Gross revenue as per TRAI Reports

  8. Confidential Idea Mobile Voice & Data Segment Performance Gaining both Revenue and Traffic share Voice* Revenue (Rs Cr) Minutes of Usage (Bn Minutes) Ind. Voice* Revenue Idea Voice* Revenue Idea Voice* RMS (%) Ind. Minutes Volume Idea Minutes Volume Idea Minutes Volume Share (%) YoY rev. grow th FY15 FY16 YoY mins grow th FY15 FY16 Ind. Growth 5.9% 0.7% 200,000 20.0% 6,000 20.0% Ind. Growth 6.4% 6.8% $ 24 Bn Idea Growth 12.6% 7.1% 180,000 Idea Growth 16.3% 15.0% 159,266 158,166 5,000 160,000 19.0% 149,311 4,474 18.5% 17.6% 4,187 18.0% 140,000 3,934 178% 4,000 16.3% 35.8% 120,000 18.0% 17.4% 100,000 14.9% 3,000 16.0% 35% 37.8% 80,000 17.0% 16.4% 2,000 60,000 $ 4.45 Bn 14.0% 29,495 27,537 40,000 16.0% 24,459 786 683 1,000 588 20,000 - 15.0% - 12.0% FY14 FY15 FY16 FY14 FY15 FY16 Data Revenue (Rs Cr) Data Volume (Bn MB) Ind. Data Volume Idea Data Volume Idea Data Volume Share (%) Ind. Data Revenue Idea Data Revenue Idea Data RMS (%) $ 5.1 Bn 1,800 24.0% 40,000 24.0% YoY rev. grow th FY15 FY16 YoY vol. grow th FY15 FY16 1,541 33,742 1,600 35,000 Ind. Growth 56.0% 35.0% Ind. Growth 66% 64% 22.0% 22.0% Idea Growth 96.3% 52.4% 20.5% Idea Growth 117% 73% 1,400 30,000 19.3% 24,996 20.0% 1,200 20.0% 27.2% 25,000 18.3% 18.2% 943 1,000 20.9% 24.8% 18.0% 20,000 18.0% 16,023 24.7% 800 566 15,000 600 16.0% 14.4% 16.0% 14.0% $ 1.05 Bn 10,000 6,914 298 400 4,538 14.0% 14.0% 173 5,000 2,311 200 79 - 12.0% - 12.0% FY14 FY15 FY16 FY14 FY15 FY16 8 * Voice (+ others including VAS) revenue = TRAI reported Gross Revenue less Data Revenue All figures are estimated based on TRAI PI reports Figures in Green indicate incremental market share figures.

  9. Confidential Idea delivering consistent Revenue & EBITDA growth CAGR of 16.3% Revenue, 27.8% EBITDA & 10.4% margin improvement over past 4 years Revenue EBITDA EBITDA Margin % (Rs Cr) (Rs Cr) 33.1% 31.0% EBITDA +2.2% Margin +3.2% 27.7% +4.0% 23.7% 35,967 +14.0% 22.7% +1.0% +19.1% +4,412 31,555 +17.3% +5,051 26,504 +14.8% +3,909 22,595 Revenue 19,680 +2,915 +21.9% 11,910 +33.0% 9,768 +37.3% +2,142 +19.8% 7,347 +2,421 5,352 +1,995 4,466 +886 EBITDA FY12 FY13 FY14 FY15 FY16 ($ Mn) 2,967 3,406 3,996 4,757 5,422 Rev 673 807 1,108 1,473 1,796 EBITDA 9 Based on Idea standalone + 100% subsidiaries financials as per IGAAP 1 USD = 66.33 INR

  10. Confidential Idea – Revenue growth & scale benefit translating into Margin improvement; Closing gap with No. 2 EBITDA (Rs. Cr) EBITDA Margin % Incr. EBITDA Incr. EBITDA - Operators (4 Years) EBITDA FY12 FY15 FY16 FY12 FY15 FY16 Idea 1 4,466 9,768 11,910 22.7% 31.0% 33.1% 45.7% 12.6% Bharti 2 13,669 19,474 21,903 33.9% 37.5% 39.1% 52.2% 13.1% Voda 3 8,582 12,613 13,125 26.3% 29.7% 29.5% 38.0% 8.5% Gap with Voda -4,117 -2,845 -1,215 -3.7% 1.2% 3.6% 7.7% 4.1% Gap with Voda -621 -429 -183 ($ Mn) Total Minutes (Bn) Data Volume (Bn MB) EBITDA% 33.1% +2.2% 31.0% +3.2% 27.7% +4.0% 23.7% +1.0% 22.7% +15.0% 786 +16.3% +103 683 +10.5% 588 +96 +17.4% 532 +56 +79 453 298 +73% +117% 173 +125 +112% +93 79 37 +42 FY12 FY13 FY14 FY15 FY16 1 Based on Idea + 100% subsidiaries financials as per IGAAP financials 10 2 India Mobility business 3 As per quarterly disclosures by Vodafone PLC 1 USD = 66.33 INR

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