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How to work with people* who spend less time than you do thinking about behaviour (*Everyone)
Chris Atherton, Netlife / @finiteattention
How to work with people* who spend less time than you do thinking - - PowerPoint PPT Presentation
How to work with people* who spend less time than you do thinking - - PowerPoint PPT Presentation
How to work with people* who spend less time than you do thinking about behaviour (*Everyone) Chris Atherton, Netlife / @finiteattention It was at this point I realised I had a problem Visual design hygiene is a no- brainer when we're making
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It was at this point I realised I had a problem
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Visual design hygiene is a no- brainer when we're making stuff for end users … … but when we communicate internally …?
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Why should non-designers care?
This is not an unreasonable question
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! THE CLOSE:
Do you want people's undivided attention?
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- 1. IT'S A FEATURE,
NOT A BUG
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THE PROBLEM:
Non-designed experiences can be kinda … !
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Ink on the page Dirty magnets
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Readers gonna read
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Attention-steering is for everyone
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! THE CLOSE:
Do you want to control clients' attention?
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! THE CLOSE:
Do you want to control clients' attention? Start practicing on colleagues
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- 2. COMPENSATING FOR
WONKY INFERENCE MEAT
(c) Even Westvang, 2017
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THE PROBLEM:
Decision-making can be kinda
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! smør på flesk
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! ei snikbeskatning
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! lommeringing
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Cognitive load theory
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Intrinsic load: how complicated it actually is
Chris is 100% busy working on OBOS and Gjensidige for the next two weeks, with one 2-hour meeting on Norsk Sykepleierforbund next Thursday lunchtime.
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Extraneous load: how additionally complicated you make it
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Extraneous load: how additionally complicated you make it
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7 +/- 2 things
(Miller, 1956)
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4 +/- 2 things
(Cowan, 2001)
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progressive disclosure my
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! THE CLOSE:
Do you want everyone to make better decisions?
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Still remember those Norwegian words?
Awesome !
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smør på flesk, ei snikbeskatning, lommeringing
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smør på flesk, ei snikbeskatning, lommeringing ! for me, " for most of you
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Everybody chunks (sometimes)
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Everybody chunks (sometimes) ! My chunks are not your chunks
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Sometimes, non- designers throw a Bloomberg
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! THE CLOSE:
Do you want people to make informed decisions?
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THE PROBLEM:
Some memories are more equal than others
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The availability heuristic 'Top of mind' = common / important / …
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Information is surprise
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Processes in UI design to counteract bias
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Processes in decision-making to counteract bias … ! " #
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! THE CLOSE:
Do you want people to make good decisions?
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- 3. COLLEAGUES = USERS
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THE PROBLEM:
Mental model mismatch
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Why does it matter what we call a 'designer'?
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Fix mental models … But allow for cognitive bias
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! THE CLOSE:
?!
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THE PROBLEM:
User research only applies to end- users
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Research everything about users, and argue exhaustively for their wishes, expectations, and terminology to be adopted and worked into the product or service we use
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Persuade clients to build user experiences that flex to fit the user
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! Skomakers barn
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! THE CLOSE:
There is no close — this one's on us.
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But will non-designers buy it? !
Maybe.
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. .
Keep Øyvind weird
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