How to work with people* who spend less time than you do thinking - PowerPoint PPT Presentation

How to work with people* who spend less time than you do thinking about behaviour (*Everyone) Chris Atherton, Netlife / @finiteattention

It was at this point I realised I had a problem

Visual design hygiene is a no- brainer when we're making stu ff for end users … … but when we communicate internally …?

Why should non-designers care? This is not an unreasonable question

! THE CLOSE: Do you want people's undivided attention?

1. IT'S A FEATURE, NOT A BUG

THE PROBLEM: ! Non-designed experiences can be kinda …

Ink on the page Dirty magnets

Readers gonna read

Attention-steering is for everyone

! THE CLOSE: Do you want to control clients' attention?

! THE CLOSE: Do you want to control clients' attention? Start practicing on colleagues

2. COMPENSATING FOR WONKY INFERENCE MEAT (c) Even Westvang, 2017

THE PROBLEM: Decision-making can be kinda

! smør på flesk

! ei snikbeskatning

! lommeringing

Cognitive load theory

Intrinsic load: how complicated it actually is Chris is 100% busy working on OBOS and Gjensidige for the next two weeks, with one 2-hour meeting on Norsk Sykepleierforbund next Thursday lunchtime.

Extraneous load: how additionally complicated you make it

Extraneous load: how additionally complicated you make it

7 +/- 2 things (Miller, 1956)

4 +/- 2 things (Cowan, 2001)

progressive disclosure my

! THE CLOSE: Do you want everyone to make better decisions?

Still remember those Norwegian words? ! Awesome

smør på flesk, ei snikbeskatning, lommeringing

smør på flesk, ei snikbeskatning, lommeringing ! " for me, for most of you

Everybody chunks (sometimes)

Everybody chunks (sometimes) ! My chunks are not your chunks

Sometimes, non- designers throw a Bloomberg

! THE CLOSE: Do you want people to make informed decisions?

THE PROBLEM: Some memories are more equal than others

The availability heuristic 'Top of mind' = common / important / …

Information is surprise

Processes in UI design to counteract bias

Processes in decision-making to counteract bias … ! " #

! THE CLOSE: Do you want people to make good decisions?

3. COLLEAGUES = USERS

THE PROBLEM: Mental model mismatch

Why does it matter what we call a 'designer'?

Fix mental models … But allow for cognitive bias

! THE CLOSE: ?!

THE PROBLEM: User research only applies to end- users

Research everything about users, and argue exhaustively for their wishes, expectations, and terminology to be adopted and worked into the product or service we use

Persuade clients to build user experiences that flex to fit the user

! Skomakers barn

! THE CLOSE: There is no close — this one's on us.

! But will non-designers buy it? Maybe.

. . Keep Øyvind weird

Thank you! Questions? @finiteattention