HOW TO MAKE AN IMPACT IN THE FIRST 180 DAYS Presented by Davinia - - PowerPoint PPT Presentation
JULY 15, 2020 HOW TO MAKE AN IMPACT IN THE FIRST 180 DAYS Presented by Davinia Khong Senior Marketing Leader, APAC - Backbase A) I'm about to start a new role as a B2B marketer. B) I'm currently in B2B marketing and aspiring towards a
JULY 15, 2020
Presented by Davinia Khong Senior Marketing Leader, APAC - Backbase
IN THE FIRST 180 DAYS
A) I'm about to start a new role as a B2B marketer. B) I'm currently in B2B marketing and aspiring towards a leadership role C) I'm here to network and learn more
COMMON TRAPS GUIDING RULES MARKETING TIPS & ROADMAP
FAILING TO FOCUS FAILING TO GET WINS THAT MATTER TO YOUR BOSS, SALES & CEO FAILING TO ASK FOR HELP
Pitch the destination
Visualise it. Believe it. Don't reinvent the wheel, just make it better. Test, iterate & ask for feedback during development. Communicate often.
Know your baseline
What gets measured? What's my budget & resources? How does the business view marketing? How does the market view us? Who are the key influencers? How do our people view marketing?
It starts before Day 1
Leverage your network, mentors, & agencies. Mindset reset.
Influencer in order to Influence
The medium is not the message. The influencer is the message.
Short-Term vs. Long-Term
Pick the fruit, but keep watering the tree.
Spearfishing vs. Casting the Net
The reality is everyone wants quality & quality.
Item 1 Item 2 Item 3 Item 4 Item 5 40 30 20 10
"Always On" Paid & Social Media + Events/Mtgs (Physical/Virtual) + Email Automation, Videos
Public Relations/Media Partnerships Leadership Profiling
QUICK WINS (60-90 DAYS) THE "WOW" FACTOR (150-180 DAYS)
Influencer + Pillar Asset Teaser-Launch + Integrated E2E
PILOT PROJECTS (60-180 DAYS)
People & Agency Resources Martech Stack
What are the 5 things a new B2B marketing leader should be
How has COVID-19 changed the role of a B2B marketing leader? How do you succeed to your predecessor as a new B2B marketing leader if you are someone from outside the
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