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How to change the world with content strategy a Contentious - PowerPoint PPT Presentation

Oct 10, 2022 •143 likes •824 views

How to change the world with content strategy a Contentious workshop Laura Robertson @laurazoee Julius Honnor @juliushonnor contentious.ltd What will we be covering during the day? 1. What is good content? Good content... Why doesnt it

  1. How to change the world with content strategy a Contentious workshop

  2. Laura Robertson @laurazoee Julius Honnor @juliushonnor contentious.ltd

  4. What will we be covering during the day?

  5. 1. What is good content?

  6. Good content...

  8. Why doesn’t it always happen?

  11. How good a grasp does your organisation have on the strategic importance of content?

  12. How content is your content?

  13. Content strategy to the rescue

  18. 2. How do you become a content strategy hero?

  19. How can content strategy help?

  20. 1. Exploration. 2. Distillation. 3. Application.

  21. Exploration

  22. Distillation

  24. Application

  25. When can you do this magic stuff?

  27. Break time!

  28. 3. Content-led campaigning

  32. Activists not parrots.

  33. Reach: good for vanity metrics.

  35. Top-down: not as effective as peer-to-peer.

  36. 1 million Facebook fans. Source: Social Horsepower

  37. 16 times more likely Source: Bambu

  38. Facilitate intellectual and emotional engagement; encourage action.

  39. Who does content-led campaigning well?

  47. Lunch time*!

  48. Recap and temperature check

  49. 5. Let’s build a content strategy

  50. Exercise…

  51. Break time!

  52. 6. Let’s sell content strategy

  53. Exercise…

  54. Map Analyse Align Create Embed

  55. Map

  56. Analyse

  57. Align

  58. Create

  59. Embed

  60. Tips

  61. Content strategy…

  62. 7. Party bag

  63. Content tips

  64. These slides

  65. Further reading

  66. What will you take away?

  67. Thank you. And good luck!

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