How to change the world with content strategy a Contentious - - PowerPoint PPT Presentation

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how to change the world with content strategy
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How to change the world with content strategy a Contentious - - PowerPoint PPT Presentation

Oct 10, 2022 143 likes •825 views

How to change the world with content strategy a Contentious workshop Laura Robertson @laurazoee Julius Honnor @juliushonnor contentious.ltd What will we be covering during the day? 1. What is good content? Good content... Why doesnt it

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How to change the world with content strategy

a Contentious workshop

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Laura Robertson @laurazoee Julius Honnor @juliushonnor

contentious.ltd

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What will we be covering during the day?

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  • 1. What is good content?
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Good content...

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Why doesn’t it always happen?

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How good a grasp does your

  • rganisation have on the

strategic importance of content?

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How content is your content?

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Content strategy to the rescue

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  • 2. How do you become a

content strategy hero?

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How can content strategy help?

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  • 1. Exploration.
  • 2. Distillation.
  • 3. Application.
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Exploration

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Distillation

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Application

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When can you do this magic stuff?

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Break time!

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  • 3. Content-led

campaigning

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Activists not parrots.

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Reach: good for vanity metrics.

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Top-down: not as effective as peer-to-peer.

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Source: Social Horsepower

1 million Facebook fans.

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16 times more likely

Source: Bambu

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Facilitate intellectual and emotional engagement; encourage action.

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Who does content-led campaigning well?

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Lunch time*!

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Recap and temperature check

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  • 5. Let’s build a

content strategy

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Exercise…

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Break time!

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  • 6. Let’s sell

content strategy

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Exercise…

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Map Analyse

Align Create Embed

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Map

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Analyse

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Align

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Create

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Embed

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Tips

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Content strategy…

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  • 7. Party bag
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Content tips

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These slides

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Further reading

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What will you take away?

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Thank you. And good luck!