How to Boost a H otels Website Every hotels mission is to get - - PowerPoint PPT Presentation

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Mar 19, 2024 23 likes •291 views

How to Boost a H otels Website Every hotels mission is to get direct booking from the official website, as those bookings are the most profitable ones. Lets figure out how to achieve this. People are Switching between Platforms when

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How to Boost a Hotel’s Website

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Every hotel’s mission is to get direct booking from the official website, as those bookings are the most profitable ones. Let’s figure out how to achieve this.

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People are Switching between Platforms when Looking for a Hotel

Searching
Comparing
Checking
Reading reviews
Asking for advice

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How Guests Behave

f people check prices on an official website

after visiting OTAs

52%

According to Google

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f guests visit an official website after

booking on an OTA website

According to Cornell Hospitality Report • April 2017

54%

How Guests Behave

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This means a hotel’s website should compete with OTAs

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Must-Haves for a Hotel’s Website

Booking engine High loading speed Adaptive design

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70% of websites don’t meet minimal requirements for adaptive design and loading speed

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Loading Speed Requirements

5 sec

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Checklist that boost direct sales on the hotel’s website.

Important to check

1. Room availability for 6+ months
2. Price parity with OTAs (give secret deals and

promo rates on the website )

3. User-friendly booking process (no distracting

elements, chats and pop-ups)

4. Loading speed and search engine ranking of the

webpages

5. Basic usability of the website (simplicity and

visibility of the selling elements)

Critical

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High-Quality Photos of each room type

Professional photos of high quality
At least 4 or 5 photos
Be sure to include a photo of a bathroom

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3D Map of a Room

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Point out All Facilities

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Include Important Info in a Room Description

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Put Lowest Price First

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Discount Rate Makes a discount more noticeable

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Goodie #1: Included Transfer

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Goodie #2: Promo Codes on an Official Website

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Goodie #3: Guest Status Upgrade and a Free Drink

VIP and Express Check in You get VIP service at check in. Plus you get a free drink at check in. Enjoy your stay at our hotel.

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Goodie #4: Loyalty Card

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One of seven guests provides prompt feedback Make sure you monitor this and react asap

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Feedback Emails Statistics

Emails sent

689,482

Conversion rate

13%

Surveys completed

89,617

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OTA Cancellations vs. Official Website Cancellations

When booking on a website, a cancellation rate is 22% lower

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Common Reasons for Cancelling a Booking 48% of guest changed their mind 30% want to change dates 20% want to change a rate plan or a room type 2% want to edit contact details

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A capability to manage bookings decreases cancellations by 8%

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travellineus.com

Stay booked!