How to Boost a H otel’s Website
Every hotel’s mission is to get direct booking from the official website, as those bookings are the most profitable ones. Let’s figure out how to achieve this.
People are Switching between Platforms when Looking for a Hotel • Searching • Comparing • Checking • Reading reviews • Asking for advice
How Guests Behave 52% of people check prices on an official website after visiting OTAs According to Google
How Guests Behave 54% of guests visit an official website after booking on an OTA website According to Cornell Hospitality Report • April 2017
This means a hotel’s website should compete with OTAs
Must- Haves for a Hotel’s Website Booking engine High Adaptive loading design speed
70% of websites don’t meet minimal requirements for adaptive design and loading speed
Loading Speed Requirements 5 sec
Checklist that boost direct sales on the hotel’s website. Important to check 1. Room availability for 6+ months 2. Price parity with OTAs (give secret deals and promo rates on the website ) Critical 3. User-friendly booking process (no distracting elements, chats and pop-ups) 4. Loading speed and search engine ranking of the webpages 5. Basic usability of the website (simplicity and visibility of the selling elements)
High-Quality Photos of each room type • Professional photos of high quality • At least 4 or 5 photos • Be sure to include a photo of a bathroom
3D Map of a Room
Point out All Facilities
Include Important Info in a Room Description
Put Lowest Price First
Discount Rate Makes a discount more noticeable 1
Goodie #1: Included Transfer
Goodie #2: Promo Codes on an Official Website
Goodie #3: Guest Status Upgrade and a Free Drink VIP and Express Check in You get VIP service at check in. Plus you get a free drink at check in. Enjoy your stay at our hotel.
Goodie #4: Loyalty Card
One of seven guests provides prompt feedback Make sure you monitor this and react asap
Feedback Emails Statistics Conversion rate Emails sent 13% 689,482 Surveys completed 89,617
OTA Cancellations vs. Official Website Cancellations When booking on a website, a cancellation rate is 22% lower
Common Reasons for Cancelling a Booking 48% of guest changed their mind 30% want to change dates 20% want to change a rate plan or a room type 2% want to edit contact details
A capability to manage bookings decreases cancellations by 8%
Stay booked! travellineus.com
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