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How the worlds largest online marketplace for self-storage grew - - PowerPoint PPT Presentation
How the worlds largest online marketplace for self-storage grew - - PowerPoint PPT Presentation
How the worlds largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework Chief Marketing Officer, SpareFoot Chief Marketing Officer, SpareFoot Largest online market place for finding
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- Largest online market place
for finding self-storage
- Raised 60 million from
investors in Austin, TX
- Been there for 1.5 years
- Responsible for all
marketing design and business development
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5 Public Companies 30,000 Independents
Numb mber r of Faci ciliti ties s by Operat ator r Typ ype
Top 100 Large Operators
Storag age Industry stry Revenues ($ billions) 5 Public REITs Every ryon
- ne
Else se Tota tal Indu dustry stry
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5
Avg. . Rank in Top 100 Cities
3.4 4.2 8.0 9.7
Approx
- xima
imate CTR % by SEO Rank Search Results for “Dallas Self Storage”
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CTR R 12/2 /29 9 - 2/9 9 (Sear arch h Cons nsole)
- le):
CTR R 2/28 28 - 3/27 27 (Sear arch h Cons nsole)
- le):
Test Launched Test Rolled Back Test Launched Test Rolled Back
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Control
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Control
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SpareFoot is the black line
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Brett Billick, Sparefoot @brettbillick
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