How the world’s largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework Chief Marketing Officer, SpareFoot
Chief Marketing Officer, SpareFoot
• Largest online market place for finding self-storage • Raised 60 million from investors in Austin, TX • Been there for 1.5 years • Responsible for all marketing design and business development
Storag age Industry stry Revenues Numb mber r of Faci ciliti ties s by Operat ator r Typ ype ($ billions) Top 100 Large Operators 5 Public Companies 30,000 Every ryon one Tota tal 5 Public Independents Else se Indu dustry stry REITs
Search Results for “Dallas Self Storage” Avg. . Rank in Approx oxima imate CTR % by SEO Rank Top 100 Cities 3.4 4.2 8.0 9.7 5
CTR R 12/2 /29 9 - 2/9 9 (Sear arch h Cons nsole) ole): Test Rolled Back Test Launched CTR R 2/28 28 - 3/27 27 (Sear arch h Cons nsole) ole): Test Rolled Back Test Launched
Control
Control
SpareFoot is the black line
Brett Billick, Sparefoot @brettbillick
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