Heritage Conservation and Tourism Economics Burra, South Australia - - PowerPoint PPT Presentation

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Heritage Conservation and Tourism Economics Burra, South Australia - - PowerPoint PPT Presentation

Heritage Conservation and Tourism Economics Burra, South Australia April 27, 2018 Donovan Rypkema Heritage Strategies International Washington, DC, USA What is a man profited, if he shall gain the whole world, and lose his own soul? Premise


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Heritage Conservation and Tourism Economics

Burra, South Australia April 27, 2018

Donovan Rypkema Heritage Strategies International Washington, DC, USA

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What is a man profited, if he shall gain the whole world, and lose his own soul?

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Premise 1 – Long term

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Premise 2 – Place

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Premise 3 – Desire to return

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Premise 4 – Valuable

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Premise 5 – Merger of Place & Community

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58.1% 47.3% 41.9% 52.7% OVERNIGHT VISITORS DAY VISITORS

Share of Heritage Visitors in San Antonio

Heritage Visitors Non-Heritage Visitors

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$0 $10 $20 $30 $40 $50 $60 Lodging Transportation within San Antonio Food & beverage Retail Recreation

Per Person Per Trip Overnight Visitors to San Antonio

Heritage Visitors Other Visitors

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0% 5% 10% 15% 20% 25% 30% 35% 40%

Activities of Rhode Island Visitors

Day Visitors Overnight Visitors 16 of the top 25 “fine dining” restaurants on Yelp are in Historic Districts

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0% 5% 10% 15% 20% 25% 30%

Special Activities of Interest

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Expenditures by Heritage Visitors – Rhode Island Lodging $326,000,000 Transportation within Rhode Island $166,000,000 Food & Beverage $423,000,000 Retail $265,000,000 Recreation, Entertainment, Admissions $192,000,000 TOTAL $1,371,000,000

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1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

Lodging Transportation within Rhode Island Food & Beveverage Retail Recreation, Entertainment, Admissions

Jobs from Heritage Tourism in Rhode Island

Direct Jobs Indirect/Induced Jobs

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$0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000

Lodging Transportation within Rhode Island Food & Beveverage Retail Recreation, Entertainment, Admissions

Labor Income from Heritage Tourism in Rhode Island ($000)

Direct Labor Income Indirect/Induced Labor Income

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South Carolina National Heritage Corridor

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Outdoor

Rec

Heritage Special Events Culinary

Nature Based

South Carolina National Heritage Corridor Targeted Visitor Groups

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$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00

Outdoor Recreation Heritage Special Events Culinary Nature Based

Daily Expenditure/Person South Carolina National Heritage Corridor

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$0.00 $20.00 $40.00 $60.00

$6.94 $20.18 $56.16 $5.56 $18.24 $7.78

Daily Expenditures - Heritage Visistors South Carolina National Heritage Corridor Other Auto Entertainment Retail Food and Drink Lodging

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Less than 7% of Heritage Tourism Dollars are spent at the Heritage Sites that attracted them.

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Hotel Room Nights

Cultural Tourists Others

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+470,000 Visitors

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+785,000 Visitors

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57% 48% 27% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Shopping Sightseeing National Parks/Monuments Guided Tours Historical Locations Small Towns/Countryside Art Gallery/Museum Fine Dining Amusement/Theme Parks Concert/Play/Musical Sporting Event Cultural/Ethnic Heritage Sites Casinos Nightclubbing Water Sports Camping/Hiking American Indian Communities Enviro/Eco Excursions Snow Sports Golf/Tennis Hunting/Fishing Other

Australian Visitors to the United States

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Highly competitive

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Quality not needed to make money

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Real/Quality/Differentiated

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Tough choices

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Retail interdependence

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“Everybody” not customer

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Exports > Imports

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Import substitution

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Carrying capacity

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Labor intensive

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Need more than tourism

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Tourism not costless

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Rethink need for population growth

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Tourism to attract residents

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More than expected

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Community-wide strategy

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Donovan D. Rypkema Heritage Strategies International Drypkema@HS-Intl.com www.HS-Intl.com

Thank you very much