Hello. We are using #tigerspike today Australian industry perspectives on innovation and its application to healthcare.
17012017
Trauma and Tech: WTF! How the hell do I use this again?
Healthcare. Its complicated. I get it. But … Security? Meh. Where’s my A3 pad and pen?
All of the other things matter I need a hug …from my bank manager
Australian industry perspectives on whatever the bloody hell innovation means and what it sometimes, but rarely looks like if you manage to wade through the bullshit and its application to healthcare.
Innovation is now owned by corporations
Hypernormalisation Alexei Yurchak : ‘Everything was Forever, Until it was No More: The Last Soviet Generation’ Source: Adam Curtis - Youtube
The cool kids Are moving to Storytelling
Hollywood Structure: The Hero’s Journey Ordinary World Special World Ordinary World ACT 1 ACT 2 ACT 3 Source: Christopher Vogler - The Writer’s journey
Tigerspike’s Storytelling Approach Experience Definition Design & Build Support & Maintenance ACT 1 ACT 2 ACT 3 Source: Christopher Vogler - The Writer’s journey
Archetypes Hero Mentor Threshold Guardians Symbols of the soul of Often former heroes who Anyone whose function is have survived life’s early to temporarily block the transformation, and of the way of the hero and test journey each person trials and are now passing her powers. takes. on the gift of knowledge and wisdom. Source: Christopher Vogler – The Writer’s journey
CropConnect
Sharing driver performance data
World first: Fuel Lock Application
The secret is … SAFETY
1800 Respect Website
Pikachu Source: The Pokémon Company International
Pokémon GO Augmented reality mobile game People walk around outside with their mobile phones capturing Pokémon. Added $23 billion dollars to Nintendo’s market value in the first two weeks doubling their company value!
750,000,000 Number of downloads since launch on 09 th July 2016 Source: App Annie 2016 Retrospective
500,000,000 Number of visits to sponsored locations Source: Tech Crunch: Pokémon GO reveals sponsors like McDonald’s pay it up to $0.50 per visitor
26% % increase in steps taken by an individual Source: Influence of Pokémon Go on Physical Activity: Study and Implications : Microsoft
It is not all gaming 1.89 Consumer 1.61 Enterprise & Public sector Video Games 2025 2025 Life Events Video Entertainment Education Military Retail Real Estate Engineering Healthcare Predicted Market Size of VR & AR Applications Source: Goldman Sachs
3000% Forecast of total number of active virtual reality users 200 What we are seeing 171 150 100 90 50 43 6.7 0.2 0 2014 2015 2016 2017 2018 Source: Statista – Number of active virtual reality users worldwide from 2014 to 2018
ORINOX Engineering. What we are seeing Operational Efficiencies, Costs reduction, Knowledge transfer, Increased safety
The new world Shaped by technology trends & user behaviour Business challenge
Think storyteller or innovator Think safety before special Celebrate progress more than the final product Don’t start with the login screen
Mark Oliver Managing Director mark.oliver@tigerspike.com Thank you San Francisco New York London Wrocław Dubai Singapore Tokyo Melbourne Sydney
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