Hello. We are using #tigerspike today Australian industry - - PowerPoint PPT Presentation

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Nov 22, 2022 461 likes •763 views

Hello. We are using #tigerspike today Australian industry perspectives on innovation and its application to healthcare. 17012017 Trauma and Tech: WTF! How the hell do I use this again? Healthcare. Its complicated. I get it. But Security?

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Hello.

We are using #tigerspike today

Australian industry perspectives on innovation and its application to healthcare.

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17012017

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Trauma and Tech: WTF!

How the hell do I use this again?

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Healthcare. Its complicated. I get it. But…

Security? Meh. Where’s my A3 pad and pen?

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All of the other things matter

I need a hug…from my bank manager

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Australian industry perspectives on whatever the bloody hell innovation means and what it sometimes, but rarely looks like if you manage to wade through the bullshit and its application to healthcare.

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Innovation is now

wned by corporations

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Hypernormalisation

Alexei Yurchak: ‘Everything was Forever, Until it was No More: The Last Soviet Generation’

Source: Adam Curtis - Youtube

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The cool kids Are moving to Storytelling

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Hollywood Structure: The Hero’s Journey

ACT 1 ACT 2 ACT 3

Ordinary World Special World Ordinary World

Source: Christopher Vogler - The Writer’s journey

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Tigerspike’s Storytelling Approach

ACT 1 ACT 2 ACT 3

Experience Definition Design & Build Support & Maintenance

Source: Christopher Vogler - The Writer’s journey

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Mentor Hero Threshold Guardians

Archetypes

Symbols of the soul of transformation, and of the journey each person takes. Anyone whose function is to temporarily block the way of the hero and test her powers. Often former heroes who have survived life’s early trials and are now passing

n the gift of knowledge

and wisdom.

Source: Christopher Vogler – The Writer’s journey

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CropConnect

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Sharing driver performance data

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World first: Fuel Lock Application

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The secret is…

SAFETY

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1800 Respect Website

SLIDE 19 Source: The Pokémon Company International

Pikachu

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Pokémon GO Augmented reality mobile game People walk around outside with their mobile phones capturing Pokémon.

Added $23 billion dollars to Nintendo’s market value in the first two weeks doubling their company value!

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750,000,000

Number of downloads since launch on 09th July 2016

Source: App Annie 2016 Retrospective

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500,000,000

Number of visits to sponsored locations

Source: Tech Crunch: Pokémon GO reveals sponsors like McDonald’s pay it up to $0.50 per visitor

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26%

% increase in steps taken by an individual

Source: Influence of Pokémon Go on Physical Activity: Study and Implications : Microsoft

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Consumer Enterprise & Public sector

It is not all gaming

2025

Predicted Market Size of VR & AR Applications

Video Games Life Events Video Entertainment Education Military Retail Real Estate Engineering Healthcare

2025

1.61 1.89

Source: Goldman Sachs

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50 100 150 200 2014 2015 2016 2017 2018

0.2 6.7 43 90 171

3000%

Forecast of total number of active virtual reality users

Source: Statista – Number of active virtual reality users worldwide from 2014 to 2018

What we are seeing

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ORINOX Engineering.

What we are seeing

Operational Efficiencies, Costs reduction, Knowledge transfer, Increased safety

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The new world

Shaped by technology trends & user behaviour

Business challenge

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Think storyteller or innovator Think safety before special Celebrate progress more than the final product Don’t start with the login screen

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Thank you

San Francisco New York London Wrocław Dubai Singapore Tokyo Melbourne Sydney

Mark Oliver

Managing Director

mark.oliver@tigerspike.com