Hello, I'm the Socially Inept Semantic Web By Jessica Espejel - - PowerPoint PPT Presentation

Hello, I'm the Socially Inept Semantic Web

By Jessica Espejel

Meet Mark Zuckerberg

http://moritzbappert.com/blog/how-i-met-mark-zuckerberg/

• 2004 - Left Harvard University; start

working at Facebook

• 2006 - Created the News Feed
• 2009 - Wore a tie for a whole year.
• 2010 - Started learning Mandarin

Chinese.

• 2011 - Became a vegetarian.
• 2012 - Registered as an organ donor

and married Priscilla Chan.

• October 4, 2012, Mark Zuckerberg

posted a celebratory status after reaching 1 billion active Facebook users

• Only 188,106 friends ‘liked’ his brand

video update, “The Things that Connect Us”.

Era of Social Web

• Signified by the relationships you have in the

web

• Relationships with other people,
• rganizations, beliefs, materials, etc.
• Relationships between information you

accept and information you ignore

• "People powered news"

Social Networking Sites (SNS) Blogs Wikis

Managing with the Semantic Web

Definition: "an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation" The ideal Semantic Web will gather a better interconnection of data through semantic terms and connections that is relevant to what is desired to be obtained from all related spaces in the web

Project Details

To find the disadvantages of the Social Semantic Web

• User privacy
• Data profiting by large corporations

Not-so-private Scandals on Social Web

• Teacher in MA loses her job after updating

her Facebook status

○

referred to students as 'germbags' and parents ‘snobby’ and ‘arrogant’

• The Weinergate

○

leaked photo on Twitter of Anthony Weiner's hmmm...

• Denise Helms from CA wrote on Facebook

about President: “Another 4 years of this (N-word).

Maybe he will get assassinated this term”. ○

considered a threat by the Secret Services

Privacy Issues

• Global Site Governance - Facebook

"Almost 13 million users said they had never set, or didn't know about, Facebook's privacy

• tools. And 28 percent shared all, or almost all,
• f their wall posts with an audience wider than

just their friends" (Consumerreports.org)

Data Profiting

CEO of Amazon, Jeff Bezos

• goal to create a personalized store that

would introduce products related to other products they want

• 'cybernetics'
• follows customers based on their ‘click

signals’

If you're not paying for something, you're not the customer, you're the product being sold!

• Andrew Lewis AKA Blue_Beetle

Corporations that make money off your data!

Acxiom Blue-Kai TargusInfo Rubicon Project Facebook Kayak Twitter Verizon AT&T EVERYONE!

Conclusion

The interconnection of social sites driven by semantic technologies hope to bring forth related and prevalent information to users. Unfortunately, it cannot be fully executed in the Social Web due to:

• the issue of users unintentionally surrendering their privacy

and data

• the hesitation by large corporations and online sites to

connect their information semantically based on the financial investment and monopoly of data profiting

Bibliography

Bennett-Smith, M. (2012, Nov. 11). Denise Helms, California Woman, Fired After Calling Obama N-Word, Hoping He's Assassinated. Retrieved from http://www.huffingtonpost.com/2012/11/09/denise-helms-california-woman-hopes-obama-is-assassinated_n_2104184.html Berners-Lee, T., Hendler, J., & Lassila, O. (2001). The semantic web. Retrieved from http://www.scientificamerican.com/article.cfm? id=the-semantic-web Breslin, J., Passant, A., & Decker, S. (2009). The social semantic web. Berlin; London: Springer. Consumerreports.org. (2012, 06). Retrieved from http://www.consumerreports.org/cro/magazine/2012/06/facebook-your- privacy/index.htm Heussner, K. (2010, Aug. 19). Teacher loses job after commenting about students, parents on facebook. Retrieved from http://abcnews. go.com/Technology/facebook-firing-teacher-loses-job-commenting-students-parents/story?id=11437248#.UL51I2ssf4Z Hill, K. (2011, June 1). The perfect media storm that is ‘Weinergate’. Retrieved from http://www.forbes. com/sites/kashmirhill/2011/06/01/the-perfect-media-storm-that-is-weinergate/ Pariser, E. (2011). The filter bubble: What the internet is hiding from you. New York: Penguin Press. Zuckerberg, M. (2004). Mark Zuckerberg - Facebook. Retrieved from https://www.facebook.com/zuck