Heart+Mind Pulse SM Dashboard September 10, 2020 The Coronavirus is - - PowerPoint PPT Presentation

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Heart+Mind Pulse SM Dashboard September 10, 2020 The Coronavirus is - - PowerPoint PPT Presentation

Heart+Mind Pulse SM Wave 18 September 10, 2020 Pg. 1 Heart+Mind Pulse SM Dashboard September 10, 2020 The Coronavirus is a Mood Segments Health Impact Real Threat The state of public health is 36% poor/in crisis 53% Concerned Realists


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SLIDE 1
  • Pg. 1

Heart+Mind PulseSM

Wave 18 September 10, 2020

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SLIDE 2

Heart+Mind PulseSM Dashboard

  • Pg. 2

Effect of Pandemic on Communities The Coronavirus is a Real Threat

36% 41% 36%

The state of public health is poor/in crisis We need to put all our energy into protecting public health Personal impact will last longer than 1 year

Health Impact Economic Impact

38% 45% 48%

The state of the US economy is poor/in crisis We need to balance public health with economic concerns Economic impact will last longer than 1 year

0% 10% 20% 30% 40% 50% 60%

73%

26% Bringing Us

Closer Together

54% Driving Us

Further Apart

53% Concerned Realists 22% Hopeful Optimists 25% Anxious Worriers

Mood Segments

(-3) (+2) (-1) (+2) (-2)

September 10, 2020

MARCH APRIL MAY JUNE JULY AUGUST

(-2) (-4) (+6)

SEPT

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SLIDE 3

Back to record high levels of “driving us apart”

  • Pg. 3

0% 10% 20% 30% 40% 50% 60%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

Q: Overall, would you say the outbreak of the coronavirus is bringing our communities and the people in our country closer together and making us more unified, or is it driving us further apart and making us more divided? 26% Bringing Us Closer Together 16% Not Making a Difference 4% Not Sure 54% Driving Us Further Apart

MARCH APRIL MAY JUNE JULY AUGUST SEPT

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SLIDE 4

Negative emotions rise after late summer dip

  • Pg. 4

0% 10% 20% 30% 40% 50% 60% 70%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

Q: Please select the words below that best describe the way you feel right now in light of current events.

43% Worried 37% Anxious 23% Scared 28% Angry 53% Concerned 36% Cautious

MARCH APRIL MAY JUNE JULY AUGUST SEPT

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SLIDE 5
  • 29
  • 25
  • 24
  • 23
  • 16
  • 12
  • 9
  • 9
  • 9
  • 7
  • 6
  • 5
  • 5
  • 4
  • 3
  • 3
  • 2

2 8

Getting Better Getting Worse

Concern for others

Corresponding decreases in Values

Pride Accomplishment Dependability Satisfaction Sense of Belonging Tolerance Success Productivity Well-Being Fulfillment Inclusiveness Happiness Enjoyment Security Peace of Mind Freedom Social Order

  • 3
  • Pg. 5
  • 3
  • 7
  • 3
  • 4
  • 4

+7

  • 3

+5 +4

  • 5

Self-esteem

  • 3
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SLIDE 6

State of Health and Economy seen as steady

  • Pg. 6

25% 21% 21% 23% 25% 23% 28% 36% 36% 43% 48% 47% 47% 46% 46% 42% 36% 36% 21-May28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

Q: How would you describe the state of public health in the US? Q: How would you describe the state of the economy in the US?

Excellent/ Good Poor/ In Crisis

19% 15% 16% 21% 24% 21% 28% 33% 33% 55% 56% 56% 51% 46% 49% 41% 39% 38% 21-May28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

State of Public Health State of US Economy

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SLIDE 7

The economy now tops the list of issues facing the country

38% 37% 26% 23% 20% 18% 15% 15% 14% 13% 13% 10% 10% 10% 9% 7% 6% 6% 5% 5%

Economy Healthcare Jobs/unemployment Race relations Crime Government corruption Education High cost of living Environmental issues/climate change National security Immigration Income inequality Guns Federal debt/deficit Criminal justice reform Gender equality Abortion Judicial system/courts Foreign relations Corporate corruption 20-Aug 3-Sep Q: There are many important issues facing the country today. Thinking about all of these issues, which THREE are the MOST IMPORTANT for us to address?

  • Pg. 7
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SLIDE 8

Economic and Health focus continue to vary week to week

  • Pg. 8

0% 10% 20% 30% 40% 50% 60%

2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

Q: Please indicate which one you agree with more? 41% All energy into public health 45% Balance with economy 14% Neither

APRIL MAY JUNE JULY AUGUST SEPT

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SLIDE 9

Half see long-term economic impact

  • Pg. 9

0% 10% 20% 30% 40% 50% 60% 70% 80%

19-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

Q: How long do you think the lingering impact of coronavirus would be to the overall economy?

31% 6 Months or Less 48% More than 1 Year MARCH APRIL MAY JUNE JULY AUGUST SEPT

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SLIDE 10

Economic impact of COVID a common occurrence

  • Pg. 10

52% 45% 35% 31% 16% 47% 44% 32% 27% 18% 49% 48% 34% 29% 16% Delayed/Reduced Spending Received Aid Negatively Affected Savings Canceled Services/Subscriptions Work Impact 6-Aug 20-Aug 3-Sep

  • Q450. The economy during the coronavirus outbreak has been challenging for many people. Which, if any, of the following have you done in the last three months?

Please select all that apply.

Reduced household purchases Made an effort to spend less on food and drink Delayed major purchase (house/car) Received govt aid NOT unemployment Borrowed money from friends/family Sold items you owned for extra money Used a food bank or other charity services Collected unemployment Taken money out of savings Stopped putting money into savings Canceled subscriptions or other recurring monthly expenses Canceled childcare services Increased work hours/taken extra job Closed a small business

% Done in the Last 3 Months

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SLIDE 11

More optimism about moving forward, not backwards

  • Pg. 11

Q: How likely do you think it is that your state will see a spike in coronavirus cases that leads to a second shelter-in-place or stay-at-home order? Q: The vast majority of the country should stay shut down until there is a vaccine or effective treatment for coronavirus. 0% 10% 20% 30% 40% 50% 60% 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 46% Country Should Stay Shut Down Until We Have a Vaccine Completely/Somewhat Agree

JULY AUGUST

34% Second Stay Home Order in My State Extremely/Very Likely

SEPT

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SLIDE 12

Steady increase in confidence in government messages

  • Pg. 12

0% 10% 20% 30% 40% 50% 60% 70%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep

Q: Are the messages you are hearing from the US Government about the coronavirus causing you to be more...? 54% Confused 34% Confident 12% Have Not Heard Messages from Government

MARCH APRIL MAY JUNE JULY AUGUST SEPT

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SLIDE 13

Biden ahead in nationwide ballot test

  • Pg. 13

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep 47% Joe Biden 43% Donald Trump 4% Undecided

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SLIDE 14

However, more Americans think Trump will win

  • Pg. 14

BASE: All Respondents (n=1,008) Q580: Regardless of who you'd like to win, who do you think will win the race for the Presidency in November 2020?

Who Do You Think Will Win the Race?

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 23-Jul 6-Aug 20-Aug 3-Sep 42% Joe Biden 43% Donald Trump 12% Not Sure 3% Someone else

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SLIDE 15

The economy tops the list of issues impacting the vote

  • Pg. 15

8% 10% 11% 14% 14% 12% 16% 6% 8% 9% 9% 9% 8% 10% 18% 18% 20% 21% 23% 21% 26% 36% 33% 35% 33% 30% 35% 31% 32% 32% 25% 24% 23% 22% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The US economy Government response to the coronavirus The reputation of the United States around the world Racial tensions in the United States Frequency of violent protests and riots Civil unrest in US cities Public school response to the coronavirus No impact Just a little impact Some impact A great deal of impact One of the most important factors

BASE: Might/Will Vote (n=884) Q1077: How much impact does each of the following issues have on your vote for President?

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SLIDE 16

Neither

22% 23% 23% 21% 18%

Adding to law enforcement more popular than reducing current force

  • Pg. 16

Q: Below is a list of policies, programs and actions. For each one, please indicate if you support or oppose it. 8% 12% 14% 17% 17% 9% 12% 19% 27% 38% 17% 24% 33% 30% 21% 20% 18% 15% 31% 32% 24% 17% 12% 61% 53% 44% 36% 27% Adding trained social workers and mental health experts to local law enforcement agencies Increasing law enforcement action against rioters Protesting for racial equality Reducing number of armed police officers in local law enforcement agencies and increasing number of trained social workers and mental health experts Defunding the police

SUPPORT OPPOSE

55% 43%

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SLIDE 17
  • Pg. 17

Appendix

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SLIDE 18

Segmentation Membership - tracking

  • Pg. 18

20%20%21%21% 19% 22% 24% 21% 23%24%23%23%23% 26% 22%

4/9 4/164/234/30 5/7 5/145/215/286/116/25 7/9 7/23 8/6 8/20 9/3

48%47% 51%51%51%51%52% 55%55% 49% 54% 51%52% 55% 53%

4/9 4/164/234/30 5/7 5/145/215/286/116/25 7/9 7/23 8/6 8/20 9/3

32%32% 28%28% 30% 27% 24%24% 22% 26% 23% 26%25% 19% 25%

4/9 4/164/234/30 5/7 5/145/215/286/116/25 7/9 7/23 8/6 8/20 9/3

Anxious Worriers Hopeful Optimists Concerned Realists

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SLIDE 19

Presidential Ballot

By Age

  • Pg. 19

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

23%

Gen Z

Joe Biden Donald Trump Undecided 62% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

26%

Younger Millennial

56% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

46%

Older Millennial

46% 3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

37%

Gen X

52% 7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

46%

Boomer

47% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

48%

Silent*

50% 0%

* Very Small Base (<50)

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SLIDE 20

Presidential Ballot

By Race

  • Pg. 20

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

34%

Hispanic

Joe Biden Donald Trump Undecided 48% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

40%

White

51% 4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

12%

Black

82% 3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

33%

Asian*

59% 4%

* Very Small Base (<50)

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SLIDE 21

Presidential Ballot

By Gender

  • Pg. 21

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

49%

Male

Joe Biden Donald Trump Undecided 43% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

51%

Female

37% 6%

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SLIDE 22

Presidential Ballot

By Education/Race/Gender

  • Pg. 22

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

50%

College Degree+ White

Joe Biden Donald Trump Undecided 44% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

57%

College Degree+ White Male

39% 1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

37%

College Degree+ White Female

54% 4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

36%

No College Degree White

52% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

59%

No College Degree White Male

31% 4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

39%

No College Degree White Female

49% 6%

* Very Small Base (<50)

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SLIDE 23

Presidential Ballot

By Business Ownership

  • Pg. 23

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

45%

Business Owner

Joe Biden Donald Trump Undecided 46% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

48%

Not a Business Owner

42% 5%

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SLIDE 24

Presidential Ballot

By Political Party Identification

  • Pg. 24

BASE: Might/Will Vote Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

31%

Independent

Joe Biden Donald Trump Undecided 45% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

8%

Republican

87% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23-Jul 6-Aug 20-Aug 3-Sep 17-Sep

5%

Democrat

90% 2%