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HAVING YOUR EMAIL LIST WORK FOR YOU Mar Younkin @areeetinthekithen Kirsten Oliphant @kikimojo
#mpnon
HAVING YOUR EMAIL LIST WORK FOR YOU # mpnon Mar Younkin - - PowerPoint PPT Presentation
HAVING YOUR EMAIL LIST WORK FOR YOU # mpnon Mar Younkin - - PowerPoint PPT Presentation
HAVING YOUR EMAIL LIST WORK FOR YOU # mpnon Mar Younkin @areeetinthekithen Kirsten Oliphant @kikimojo WHAT WELL COVER Wh ou need a nesletter A reakdon o Mars nesletter A reakdon
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WHY YOU NEED A NEWSLETTER
▶ Connet personall ith our readers
s on our esite or soial media
▶ Hae the ailit to sell a produt ▶ Gro our an/reader ase ▶ Promote our esite and speii
- ntent
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WHY YOU NEED A NEWSLETTER
▶ Hae a permanent onnetion to our
people
▶ One to man ut eels one to one ▶ Muh etter ROI or sales
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NEWSLETTER-WRITING PROCESS
▶ Find hat orks or YOU ▶ Don’t reinent it eah eek
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THE LITTLE THINGS
▶ Loo & taline ▶ Date ▶ Greetin ▶ Brie update on our lie ▶ Need a smile/lauh/rin ▶ 3 reipe teasers ▶ Weekl meal plan ▶ What I’m readin/athin/doin ▶ Final thouhts to share ▶ Quote & losin
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THE LITTLE THINGS NEWSLETTER
http://areeetinthekithen.om/the-little-thins/
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THE QUICK FIX
▶ Rather than a nesletter stle, more o a resoure
stle
▶ Greetin ontet ▶ Resoures & links other people’s AND mine ▶ Featured Communit Memer ▶ Question o the eek ▶ PS
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THE QUICK FIX
▶ I keep a runnin
link list in Eernote
▶ Use a mi o old,
headins, and line reaks or isual interest.
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TIPS AND BEST PRACTICES
▶ Prooread ▶ Chek links lik throuh them ALL
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TIPS AND BEST PRACTICES
▶ Susrie to our list eer e
months to see hat the proess is like and ind mistakes
▶ Read on moile and desktop
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MOBILE FAILS
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MOBILE FRIENDLY LOOKS LIKE THIS!
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TIPS & BEST PRACTICES
▶ Pa attention to our dashoard ▶ Don’t just send emails and oret
aout them
▶ Kno hat’s orkin and hat links
are ein liked
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TIPS & BEST PRACTICES
▶ Don’t underestimate the poer o
sujet lines
▶ Pla ith isual like lenth, emojis, all
aps
▶ Perhaps the est is somethin that
sparks uriosit
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WHICH EMAIL DO YOU OPEN?
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TO SUM UP…
▶ Treat email like a i deal. It is. ▶ Make a plan that has purpose. ▶ Create a orklo to sae time. ▶ Pa attention to hat’s orkin. ▶ Eperiment to ind the est it or ou
and our audiene.
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