Have we reached Peak Drupal? Where Drupal 8 sits in the CMS - PowerPoint PPT Presentation

Have we reached Peak Drupal? Where Drupal 8 sits in the CMS landscape. Owen Lansbury - PreviousNext DIAMOND SPONSOR PLATINUM SPONSORS GOLD SPONSOR

Owen Lansbury Co-founder & Managing Director

Looking outside the Drupal bubble...

Have we reached peak Drupal?

“Drupal powers over a million websites!”

https://www.drupal.org/project/usage/drupal

Riding the Hype Cycle

Not to be confused with the “7 Stages of Grief”

4 4S

“Drupal powers 30% of the Top 10,000 websites”

––––Wordpress ––––Drupal! https://w3techs.com/technologies/history_overview/content_management

https://trends.builtwith.com/cms

What we can be confident of... ● Drupal’s total market share is declining ● Currently sitting at 3-7% market share ● BUT! Drupal 8 adoption is growing steadily, especially at the higher end of the scale

The CMS Market

Open Source CMS

Factors driving Wordpress success ● Provided free with many hosting accounts ● Very easy for novices & small agencies with limited dev skills to use ● Strong “plugin” ecosystem & e-commerce ● Smooth maintenance & upgrade path ● Excellent SAAS platform at Wordpress.com

Open Source CMS

Commercial Open Source

SAAS CMS

Headless CMS +

Custom CMS Frameworks

Enterprise CMS

Enterprise CMS - The Rest

Gartner Magic Quadrant

Drupal’s Path Ahead

“Drupal is for ambitious digital experiences” #Driesnote - Drupalcon Vienna 2017

So, what’s Drupal 8 not ideal for? ● Brochureware, Blogs, Small Business: Wordpress, Squarespace, Blogger etc. ● Non Profit / Fundraising: Nation Builder ● Online stores: Shopify, Magento, Woo, SAP ● Custom web apps: Debateable!

The Drupal comfort zone

Government

Media & Publishing

Higher Education

“Challenger” Enterprise

Technical Attributes ● Large scale, complex content requirements ● Public users and community features ● Scalability for high visitor traffic ● Multi-site management ● Custom features & 3rd party integration

Operational Attributes ● Established internal Web & IT teams ● Ambitions to be self reliant ● IT team managing cloud hosting ● Cost savings from open source software ● Agile delivery ● Speed to market

Where Drupal is Competitive “Digital Experience Management”

The Big League

“ The leading digital experience management solution that helps your business deliver compelling content across experiences — such as web, mobile, and the Internet of Things (IoT) — at the scale you need to build your brand and drive engagement. ”

“ The Sitecore Experience Platform is a connected platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience—from initial visit to post-purchase engagement and nurturing. ”

“ With the Acquia Platform, organisations can realise the vision of personalised, contextual and real-time customer engagement for the right person, at the right time, on the right device. ”

Enterprise software purchasing ● CIO/CTO/CMOs drive tech strategy ● Long term relationships with major suppliers ● Global technical decisions rarely made in AU/NZ ● Platforms in place for 5-10 years or more ● BUT! Drupal gaining Enterprise legitimacy, pushing large vendors to respond with services

Where does this leave us*? *The smaller independent Drupal shops tucked at the bottom of the world

Best of breed services + Drupal 8 Personalisation Cloud Hosting Services Email Marketing Marketing Automation Enterprise Search Customer Relationship Management Machine Learning / AI User Analytics

What we can expect for Drupal 8 ● Overall market share reduces as smaller sites move to Wordpress and other SAAS platforms ● Drupal 8 will maintain or grow within its existing “Comfort zone” ● Growing market share in larger Enterprise

What you can do now... ● Focus on Drupal 8 ● Keep servicing the “Comfort zone” clients ● Diversify into technologies and services that complement Drupal 8 ● Partner with larger digital agencies to provide Drupal 8 expertise

Contribute!

owen@previousnext.com.au