guiding content strategy as a freelancer a. alex laughnan a. - - PowerPoint PPT Presentation

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guiding content strategy as a freelancer a. alex laughnan a. - - PowerPoint PPT Presentation

Jul 30, 2023 328 likes •821 views

guiding content strategy as a freelancer a. alex laughnan a. developer alex@acreative.io tweets: @alexlaughnan a. alex laughnan a. developer + etc alex@acreative.io tweets: @alexlaughnan a. alex laughnan a. developer +

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a.

guiding content strategy as a freelancer

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a.

alex laughnan

developer alex@acreative.io
 tweets: @alexlaughnan

a.

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a.

alex laughnan

developer + etc alex@acreative.io
 tweets: @alexlaughnan

a.

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a.

alex laughnan

developer + strategist alex@acreative.io
 tweets: @alexlaughnan

a.

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a.

meow, who are you?

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a.

  • verview
  • ground rules around project kickoff

meetings

  • questioning content importance and

placement

  • overall user experience
  • intentional conversations regarding

interface and content

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a.

the situation

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a.

the situation

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a.

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a. communication &
 meetings content strategy information
 architecture

wireframes prototypes build out QA

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a.

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*paws*

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next steps…

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a. communication &
 meetings content strategy information
 architecture*

wireframes prototypes build out QA

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a.

project kickoff

  • define stakeholders
  • identify goal(s)
  • identify high-level

timelines

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a.

communication

  • provide project timeline, asks, and details.
  • address concerns, workflow changes, or

future commitments from different stakeholders.

  • setup check-ins (yes, you have more

meetings).

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a.

now what?

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what is content strategy?

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a.

–Kristina Halvorson

(author of the book Content Strategy for the Web)

“Content strategy plans for the creation, publication, and governance of useful, usable content.”

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a. user experience

content strategy research & strategy build

visual design discovery,
 stakeholders,
 etc.

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a.

the people part

  • determining ownership
  • communicate changed items
  • who initiates?
  • workflow
  • what tools / resources help launch
  • on-going quality & maintenance

☹

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a. some applications: google docs/sheets (shown), 
 basecamp, trello, asana, jira, mindnode, et al.

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a.

the content part

  • determining the types of content
  • brand
  • voice
  • topics / sources
  • structuring these content elements
  • prioritized
  • formatted
  • modeled / linked

🦅

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a. some applications: google docs/sheets, trello,
 asana, airtable (shown), omnigraffle, et al.

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what is “good” content?

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a few thoughts…

  • how we talk about what we are
  • utility
  • current, factual, and accessible (!)
  • consistent & searchable
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  • ur outcomes*
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  • ur audience*
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* kinda, sorta

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a.

–Erin Kissane

“Content is perfectly appropriate for users when it makes them feel like geniuses on critically important missions,

  • ffering them precisely what they need,

exactly when they need it, and in just the right form.”

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a.

before new things

  • develop personas
  • evaluate current analytics
  • user surveys
  • audit current site structure
  • content inventory
  • gap analysis
  • competitive analysis
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a.

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build the things

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build the things

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after new things

1 2 3 retrospective maintain iterate!

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after new things

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quick review

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  • ur scope

pre-production production post-production

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  • ur scope

pre-production production post-production research editorial strategy management

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  • ur scope

pre-production production post-production

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  • ur scope

pre-production production post-production content creation content optimizations delivery

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  • ur scope

pre-production production post-production

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  • ur scope

pre-production production post-production promotion evaluation

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a.

  • ur scope

pre-production production post-production

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questions?

slides & links available at acreative.io/stanford and the drupalcamp website.

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a.

thanks!

slides & links available at acreative.io/stanford and the drupalcamp website.

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a.

  • oh, also!
  • we are hiring at

verizon (javascript developer). like for real, talk to me.

  • find me at drupalcon

new orleans in may!

  • tweet me feedback if

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