Growth Hacking A to Z Luca Barboni - Max Corbeau 3200+ high growth - - PowerPoint PPT Presentation

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Growth Hacking A to Z Luca Barboni - Max Corbeau 3200+ high growth - - PowerPoint PPT Presentation

Jul 10, 2023 605 likes •1.17k views

Growth Hacking A to Z Luca Barboni - Max Corbeau 3200+ high growth startups studied 3200+ high growth startups studied 74% failed. Premature Scaling Premature Scaling Team 2x bigger Premature Scaling Raised 3x money Team 2x bigger

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Growth Hacking A to Z

Luca Barboni - Max Corbeau

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3200+ high growth startups studied

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3200+ high growth startups studied

74% failed.

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Premature Scaling

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Premature Scaling

Team 2x bigger

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Premature Scaling

Team 2x bigger Raised 3x money

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Premature Scaling

Team 2x bigger Raised 3x money Valued 2x higher

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Scaling before Product / Market fit

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Customer

  • Spending too much on acquisition before P/M fit
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Customer

  • Spending too much on acquisition before P/M fit
  • Overcompensating missing P/M fit with

marketing/PR

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Product

  • Building product without P/S fit
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Product

  • Building product without P/S fit
  • Investing into scalability before P/M fit
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Product

  • Building product without P/S fit
  • Investing into scalability before P/M fit
  • Adding “nice to have” features early on
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Team

  • Hiring too many people too early
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Team

  • Hiring too many people too early
  • Hiring specialists before they are critical (e.g. CFO)
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Team

  • Hiring too many people too early
  • Hiring specialists before they are critical (e.g. CFO)
  • Hiring managers instead of doers
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Team

  • Hiring too many people too early
  • Hiring specialists before they are critical (e.g. CFO)
  • Hiring managers instead of doers
  • Having more than 1 level of hierarchy
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Finance

  • Raising too much money: made founders

undisciplined

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Business

  • Focusing too much on profit maximization too early
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Business

  • Focusing too much on profit maximization too early
  • Over-planning, not executing based on regular

feedback loop

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How do I understand if I’m getting close?

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Many customer complaints when service is down

How do I understand if I’m getting close?

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Many customer complaints when service is down Survey: 40% of user base would be really sad to leave

How do I understand if I’m getting close?

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Many customer complaints when service is down Survey: 40% of user base would be really sad to leave Great word of mouth between early adopters

How do I understand if I’m getting close?

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Many customer complaints when service is down Survey: 40% of user base would be really sad to leave Great word of mouth between early adopters Customers banging at the door to try the product

How do I understand if I’m getting close?

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OMTM

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OMTM

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EXERCISE 1

Lean Canvas: where do we stand? (5 min)

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EXERCISE 2

Validation Experiment (5 min)

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How do I get there?

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STARTUP METRICS FOR PIRATES

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ACQUISITION

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ACQUISITION ACTIVATION

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ACQUISITION ACTIVATION RETENTION

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ACQUISITION ACTIVATION RETENTION REVENUE

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ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL

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PEOPLE TOOLS PROCESS

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T-Shaped Skillset

Storytelling Copywriting

Content Marketing Email Marketing

SEO PR

Product Design & User Experience

Wireframing

A/B Testing Mobile

Behavioural Psychology

CRO Analytics

Programming

Biz Dev

Community Offline Marketing Direct Sales

Data Science

Web Scraping

APIs

Retargeting Marketing Tools

Funnel Design

Referral Programs Automation Lead Generation

SEM

Affiliate Programs Virality Width of Knowledge Depth of Knowledge Inspired by Brian Balfour @bbalfour & Growth Tribe
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Tools

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Tools

Spreadsheets

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Tools

Spreadsheets Your marketing stack

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Tools

Spreadsheets Your marketing stack Team collaboration tools

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Tools

Spreadsheets Your marketing stack Custom scripts (Engineering as Marketing) Team collaboration tools

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EXERCISE 3

Growth Hacking Planning