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GreenMatter Brief Overview Founded by A partnership programme for developing and transforming biodiversity skills in SA Founders: SANBI & The Lewis Foundation Coordinate implementation of HCD programmes in priority skill areas


  1. GreenMatter Brief Overview Founded by

  2. • A partnership programme for developing and transforming biodiversity skills in SA • Founders: SANBI & The Lewis Foundation • Coordinate implementation of HCD programmes in priority skill areas • Based on the national biodiversity HCD strategy (BHCDS) • Through partner organizations involved in biodiversity nationally • Supported by a small core team based in JHB

  3. Our Strategic Goals 1. Increase the number of talented South African Previously Disadvantaged Individuals attracted to the sector 2. Improve the quality, levels and relevance of skills available to the sector 3. Improve the retention and effective deployment of skills in the sector 4. Create enabling conditions for skills development and evaluation

  4. Our Strategic Projects Foundation Building Bridging into Work Fellowship Programme (Fundisa for Change) (Careers & WIL) (Post-grad & Prof. Dev.) Organisational Special Projects National Advocacy Strengthening (Imvelisi) (Various inputs ) (Mentoring & NSTF)

  5. Supporting the Development of Green Businesses through Ideation Training

  6. What We Do… • Ideation Support for aspiring Enviropreneurs • Critically analyse Feasibility of business concepts • Assign a technical or business mentor • Preparation to join Enterprise Development Agencies • Funded by Department of Science & Technology and Department of Environmental Affairs • In partnership with: Young Water Professionals, GreenMatter, Water Research Commission, Water Institute of South Africa.

  7. How We Do It… • The Selection Process • The Entrepreneur • The Business Concept • The Business Model Canvas • The Feasibility of Business Concept • The Pitch • The Mentor • The Business Plan • The Next Steps

  8. Bootcamp 1 - June 2017

  9. Bootcamp 2 - August 2017

  10. Ideation Training

  11. Networking Sessions

  12. Dragons Den Simulation – Pitching Sessions

  13. The Green Economy in South Africa has shifted to an enabling environment, where green entrepreneurs are offered support. Making South Africa one of the international leaders in the Green Economy. Impact The South African Green Economy has an increased number of entrepreneurs pursuing green businesses. Enviropreneurship Imvelisi Ideation Whilst public and private stakeholders work in coordinated efforts to support their development and Intended Impact success in green business to grow the green economy. Programme Participants are Participants enter Participants run Participants work with equipped register a Enterprise environmentally focused or mentors to develop Outcomes business and start Development green business enterprise. business concept. trading. Agency programme. Increased access to Increased Increased Completed training. Increased access business ideation related leadership and knowledge to networking and mentoring. information. business skills. and skills. Increased Support for Business Ideation and Business Model development for those entering the sector. Output Pool of young, talented (mostly) previously disadvantaged enviropreneurs looking to access opportunities Activities Business Dragons Den Entrepreneur Collaboration Ideation Mentoring National Simulation ship with sector Training and support Advocacy Pitching development organisations Networking

  14. Impacts • Number of applications – 1423 total • Number of bootcamp participants - 110 total (20 – pilot bootcamp; 44 bootcamp 1; 46 bootcamp 2) • Number of mentor-mentee relationships – 30 total • Shared learning workshops held: GreenMatter Fellowship, YWP Conference • Green Economy subsector Knowledge Sharing research

  15. Imvelisi Structures

  16. Market Opportunity Report • Market A: Smart technology and • Market G: Water sensitive monitoring design • Market B: Resource recovery • Market H: Alien invasive • Market C: Water harvesting vegetation • Market D: Water treatment • Market I: Bioprospecting • Market E: Water use efficiency • Market J: Primary agriculture • Market F: Energy services specific • Market K: Ecotourism and to the water sector training Uptake and use by sector for sustainable livelihoods projects and use by people to identify opportunities in their environment

  17. Success Stories

  18. The Future… • Creating stronger links between entrepreneurs and green technology and legislation • Strengthening links within green economy subsectors and role players in South Africa • Building capacity for more grassroots green entrepreneurs to develop profitable businesses whilst having a positive impact on the environment and society

  19. What can you do? • SOCIAL/GREEN ENTREPRENEUR – NPO and Pty (Ltd) • Entrepreneurial mindset • Financial strategy and governance • Understand the system you are working in. • Design thinking… • Empathise, Define, Ideate, Prototype, Test. • Innovative thinking • Find a business mentor • Business model canvas

  20. Advocacy and Dragons Den

  21. Thank You to Our Partners

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