GlaxoSmithKline Consumer Healthcare Limited Financial Results FY - - PowerPoint PPT Presentation

GlaxoSmithKline Consumer Healthcare Limited

Financial Results FY 2014 -15

Key Highlights: FY 14-15

2

Sales growth @ 10%

• Good performance despite extremely challenging environment – double digit growth
• Strong innovation led re-launches during the year: Horlicks – Base, Junior, Mother,

Lite & Chocolate

• All Horlicks extensions grew at double digits
• Boost gains 0.5% MS strengthening it’s position as No.3 brand across India
• Oats grew 17% and thus gaining 2.2% market share Vs LY

PBT and PAT growth @ 13% during the year H1 : SMP price impact was negative, trend reversed in H2. Various initiatives on cost mitigation / pricing being taken to mitigate cost increases Dividend proposed INR 55 per share Sustained investments in brands, A&P @ 17% of Sales..

• Impactful Campaign on Standard Horlicks launched to build relevance of the brand

for users who only buy the category once during the board exams

• Boost launched consumer engagement campaign during Cricket World Cup,

received more than 14mn hits with engagement ratio of 0.04%

• Added focus on Digital Marketing

2 Analyst PPT

GSK Brands – Trusted across Category & Regions by Economic Times

4 GSK Brands in Top 100

Horlicks recognized as a valuable brand by WPP BrandZ

Marketing campaigns shine at Media Abbys

Chocolate Horlicks wins the Best Digital Strategy Award Horlicks Ahaar Abhiyan wins Best Pro Bono Marketing Crocin becomes a celebrity overnight, wins top accolades for Best Use of TV

25k children provided access to better nutrition, More than 5.5L consumers pledge to fight malnutrition

Rs in crs

Financial Performance : FY14-15

Analyst PPT

4,683 4,136 3,800 4,000 4,200 4,400 4,600 4,800 FY13-14 15 months FY14-15 12 months

Sales (Net)

1,016 889 800 850 900 950 1,000 1,050 FY13-14 15 months FY14-15 12 months

PBT

675 584 450 500 550 600 650 700 FY13-14 15 months FY14-15 12 months

PAT

810 668 500 600 700 800 900 1,000 FY13-14 15 months FY14-15 12 months

EBIT

Regional Split

% share to total sales

Analyst PPT

7% 46% 36% 5% 7% North South East West Exports 93% 7%

Domestic Exports

Market Share Vs LY

Source – AC Nielsen; Volume Market Share MAT Mar 15

Change MAT Mar15 over YA

Gained 2.2% Market Share v/s LY Clear No 2 Player in category HFD gained 1.5% Market Share Boost Gained 0.5% Market Share Clear No 3 Player in category Base HLX - Gained 1% WHLX – Gained 0.2%

Marketing Initiatives…New Campaigns

Horlicks Exam Campaign Boost Cheer for Champions Junior Horlicks

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