GlaxoSmithKline Consumer Healthcare Limited Financial Results FY - PowerPoint PPT Presentation

GlaxoSmithKline Consumer Healthcare Limited Financial Results FY 2014 -15

Key Highlights: FY 14-15 Sales growth @ 10% • Good performance despite extremely challenging environment – double digit growth • Strong innovation led re-launches during the year: Horlicks – Base, Junior, Mother, Lite & Chocolate • All Horlicks extensions grew at double digits • Boost gains 0.5% MS strengthening it’s position as No.3 brand across India • Oats grew 17% and thus gaining 2.2% market share Vs LY Sustained investments in brands, A&P @ 17% of Sales.. • Impactful Campaign on Standard Horlicks launched to build relevance of the brand for users who only buy the category once during the board exams • Boost launched consumer engagement campaign during Cricket World Cup, received more than 14mn hits with engagement ratio of 0.04% • Added focus on Digital Marketing PBT and PAT growth @ 13% during the year H1 : SMP price impact was negative, trend reversed in H2. Various initiatives on cost mitigation / pricing being taken to mitigate cost increases Dividend proposed INR 55 per share Analyst PPT 2 2

GSK Brands – Trusted across Horlicks recognized as a Category & Regions valuable brand by WPP BrandZ by Economic Times 4 GSK Brands in Top 100

Marketing campaigns shine at Media Abbys Chocolate Horlicks wins the Best Digital 25k children provided access to Strategy Award better nutrition, More than 5.5L consumers pledge to fight malnutrition Horlicks Ahaar Abhiyan wins Best Pro Bono Marketing Crocin becomes a celebrity overnight, wins top accolades for Best Use of TV

Financial Performance : FY14-15 Sales (Net) EBIT 4,800 4,683 1,000 4,600 900 810 4,400 800 4,136 4,200 668 700 4,000 600 500 3,800 FY13-14 FY14-15 FY13-14 FY14-15 15 months 12 months 15 months 12 months PAT PBT 675 700 1,050 1,016 650 1,000 584 600 950 889 550 900 500 850 450 800 FY13-14 FY14-15 FY13-14 FY14-15 15 months 12 months 15 months 12 months Analyst PPT Rs in crs

Regional Split 7% 93% 7% 7% 5% Domestic Exports 36% 46% North South East West Exports Analyst PPT % share to total sales

Market Share Vs LY HFD gained 1.5% Market Share Boost Gained 0.5% Market Share Clear No 3 Player in category Base HLX - Gained 1% WHLX – Gained 0.2% Gained 2.2% Market Share v/s LY Clear No 2 Player in category Source – AC Nielsen; Volume Market Share MAT Mar 15 Change MAT Mar15 over YA

Marketing Initiatives…New Campaigns Horlicks Exam Campaign Boost Cheer for Champions Junior Horlicks

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