Gino Bellavia Director of Development Heritage and Cultural - - PowerPoint PPT Presentation

Gino Bellavia

Director of Development Heritage and Cultural Learning Hub College of Arts and Law University of Birmingham

• help the regions businesses

Use cultural heritage as a “grand challenge” for the digital industry Help business develop innovative digital solutions To raise the international profile of digital capability in the region. To raise the international profile of digital capability in the region.

help the region’s visitor economy

Enhance cultural experiences, to help increase visitor numbers Engage new audiences (particularly young people) Raise the region’s cultural profile internationally

• This project will produce digital demonstrator

applications accessible through multi-touch tables, web and mobile platforms and 3D, to showcase the heritage assets of the region. Experiences will be showcased in our partners' venues. Experiences will be showcased in our partners' venues. The project will enlist the skills of games companies, architects and other creative companies to collaborate and develop the demonstrator in partnership.

• Unique Digital Prototyping Hall

Multiple Interactive technologies including 3D touch wall, touch tables, mobile, NFC, sensors and screens Tracking solution to track how large groups of users interact with experiences interact with experiences

Development area for Business

Hot desking area for businesses to work on concepts with a variety of development platforms including high spec 3D production

Human Resource

Dedicated technical human resource to help develop proof of concept applications with you.

• Project part funded by European

Regional Development Fund Match funding provided by University of Birmingham donors and partners Project commenced 1/9/2011 Direct funding till end of 2014 Capital Procurement and creation

• f our new Digital Prototyping Hall

to be completed by August 2012.

• Technical Challenges
• HCI issues with surface computing
• Developing sustainable approaches to user generated

content

• Print on demand
• Delivering high resolution cross platform 3D content
• Delivering high resolution cross platform 3D content
• Telling Engaging Stories on multiple digital platforms
• Openness, Coherence

Organisational Challenges

• Commercial incentivisation – business models
• IPR issues.
• Understanding of different languages, drivers and work

flows from business and cultural organisations

• Can we collaborate?

and of course FUNDING

• Taking business generated digital content and repurposing for Multi-touch.
• Working with Architectural companies to generate 3D experiences for clients
• Working with media companies on ideas for using content to engage audiences
• Helping advertising agencies test strategies for placement.
• Testing print on demand with specialist manufacturers
• Testing delivery of content through multiple channels including surface tables
• Testing delivery of content through multiple channels including surface tables
• Simply using our facility to show off your content/ideas to clients
• Attend our thematic workshops
• NB. You need to be an SME and based in West Midlands for free support

Producing concepts for demonstrator in partnership with technical

• team. (collaborative R&D)
• E.g. mocking up prototypes for dealing with user generated content, or

location based content