Get Healthy, Get Active - Round 2 Kay Thomson, Strategic Lead Health Suzanne Gardner, Senior Health Manager Creating a sporting habit for life 1
We know that inactivity is a key issue Creating a sporting habit for life 2
And we’ve started working differently Creating a sporting habit for life 3
Get Healthy Get Active Aims “People moving more, living more through sport” • More inactive people playing sport once a week for at least 30 minutes • A better understanding of sports contribution to improving public health and the prevention, management and treatment of long term conditions. • Sport and wider physical activity commissioned to meet public health and long term condition prevention, management and treatment outcomes • Reduce Health Inequalities Creating a sporting habit for life 4
MIND • National campaign • Expansion of Elefriends online community • 8 local projects in North East, North West, West Midlands and London • Reduce barriers for people with mental health problems wanting to access sport 5
Everybody Active Every Day Identifies action in 4 key areas: • Active society: creating a social movement • Moving professionals: activating networks of expertise • Active environments: creating the right spaces • Moving at scale: scaling up interventions that make us active. 6
Round One Projects • Lets Get Moving Pathway/Physical Activity Care Pathway through sport • Community Asset Based • Exercise Referral Schemes • Universal Free offer programme • Workplace Health • Community Sport delivery Creating a sporting habit for life Creating a sporting habit for life 7
2014/15 FUND D OPENS FOR R APPLICAT ICATIO ION October 23 rd Everybody Active, Every Day launch WORKS KSHOP OPS CONSULT SULT WITH TH PARTN TNERS RS Autumn November 13 th ukactive Summit, 20 th November BHFNC Conference + local ones SCOPE PE FUND TRAIL IL FUND DEVELOP OP YOUR R APPL PLIC ICAT ATION ION th JANUARY 26 26 th Y 2015 SCOPE E FUND SUBMIT IT APPL PLIC ICAT ATION ION Winter POSS SSIBLE IBLE INTERV RVIE IEWS WS SCOPE PE FUND PRE-APP PPLICATIO LICATION WORKS KSHOP OP Decision ons s March AWARDS RDS MADE Spring Awards April l 2015 June 2015 PROJECTS CTS BEGIN IN Creating a sporting habit for life
We’ve already learnt alot Creating a sporting habit for life 9
Key Elements to the Projects Creating a sporting habit for life 10
Round 1 Project Aims • Engage with 129,275 people • Get 28,716 inactive people active for at least 1 x 30 minutes of sport per week. • Retain and sustain - 7,180 people at 3 months, - 6,045 at 6 months - 4,835 at 12 months 11
Investment • For every £1 invested by Sport England, £0.82p was aligned by local partners to deliver the projects. • Local Authority (Public Health and Sport/Leisure), Clinical Commissioning Groups and Charities. 12
Impact April 2013 – July 2014: Participation From Monitoring Reports 3005 Workplaces Creating a sporting habit for life Creating a sporting habit for life 13
Behaviour change from initial engagement 67,426 26 people le engage aged 25,231 Inact ctive ive 37% of those initially engaged in projects were classified as inactive by the Single Item Measure tool 9,639 9 38% of those who are inactive active e to became active at 1 x 30 minutes per week 1 x 30 Creating a sporting habit for life 14
Key areas of Learning 1. Community Engagement 2. Screening and Monitoring 3. Project Development 4. Insight 5. Working with the NHS 6. Partnerships 7. Training 8. Delivery of Sessions Creating a sporting habit for life 15
1. Community Engagement • Activators, Mentors, & Community Champions are key • Embedding projects within other community activities can be a critical recruitment tool • Tailored marketing • Community boundaries • Social bonding approaches • Family and Friend based Motivational Interviewing Creating a sporting habit for life Creating a sporting habit for life 16
2. Screening and Monitoring • Reporting on activity levels • IPAQ easier to complete 1:1 with participants • Consistency of data collection • Low literacy levels • Accessing follow up data is a challenge • Real time evaluation Creating a sporting habit for life 17
3. Project Development • Community insight • Training for coaches • Data collection piloting • Flow diagrams and participant journey Creating a sporting habit for life 18
4. Insight from Projects One project identified 4 key themes to understand inactivity: 1) memories of sport 2) attitudes to sport 3) experiencing sport and physical activity 4) hooks and triggers for sport Creating a sporting habit for life 19
Sessions Anxiety & lack of that are confidence of More informal, lead by exceeding flexible “someone physical sessions like me” limitations Supporting Understanding families to be what is not together working & adapting delivery Creating a sporting habit for life 20
5. Working with the NHS • Early involvement of GPs is critical • Important to be realistic about what can be implemented through Primary Care • Delivery to date suggests that embedding sport/activity into health settings is more effective than embedding health into sport sessions • Attending GP Locality meetings and training • Patient records can be a useful recruitment tool - be aware of over estimating patients • Perceptions of health professionals can skew which activities they refer/signpost too Creating a sporting habit for life • Referral league tables can encourage “healthy” competition 21
Training Health Professionals • 1/5 were aware of the current UK physical activity guidelines • Majority acknowledged that it’s their role to promote physical activity • Main reason for not discussing physical activity with patients is lack of time • 76% of Primary Care Staff felt more confident in advising patients post training • Adapt training to meet the needs of health professionals Creating a sporting habit for life 22
6. Partnerships • Consistency and quality of communications • MOU’s and SLAs to agree delivery can aid projects • Local turbulence in structures and staff capacity has been a challenge • Compromise • Political support can boost project visibility • Widening partnerships Creating a sporting habit for life 23
8. Delivery of Sessions • Seasonality • Fitness, walking, running, cycling and swimming most popular • Working with volunteers takes time! • Take activities to existing groups • Local Sports club capacity to deliver can be a challenge • Low baseline levels of fitness can make pitching the sessions at the right level difficult Creating a sporting habit for life 25
Principles for Developing your Project • Undertake, utilise and continually gain insight • Use MOU’s and SLAs to aid project governance • Consider how Activators, Mentors, buddies and champions can add value to you delivery • Sessions must be adaptive and based on needs. Activity provision should fit the individual, not fitting the individual to existing provision • Think through effective and efficient ways to get follow up data Creating a sporting habit for life 26
Principles cont. • Consider the training and support needs of coaches • Be realistic about what can be delivered through primary care • Continue to build partnerships throughout delivery. • Utilise real time evaluation to maximise impact and enable efficiencies. Creating a sporting habit for life 27
Things we will learn as we go forward - Recruitment and engagement methods for sustained behaviour change - Understanding different delivery mechanisms - Impact of engaging in sport on overall physical activity levels - Health and psychological impacts - Effectiveness of geographical targeting - Effectiveness of sport within medical pathways - Effectiveness of incentives - Understanding how to best support delivery of sport to inactive people - Cost effectiveness Creating a sporting habit for life 28
Key Criteria Round 2 £100 0 – 500K 500K • Inactivity focused • A clear proposal focusing on long term behaviour change & habit creation • Academic expertise & strong evaluation focus • Locally led, developed & delivered • Alignment with & approval through HWB, CCG, DPH, commissioners • MOU with key partners 29
What we will fund • Brief Interventions • Long Term Conditions – Primary and Secondary prevention focused (including exercise referral approaches through sport where they adhere to the latest NICE Guidance) • Community Asset based approaches • Family and Intergenerational approaches to sport • Other, this list is not exhaustive Creating a sporting habit for life 30
Higher Priority will be given to projects that • Are linked to clearly identified priorities in local plans • Have been identified by local commissioners as a future priority area for funding OR • Is a project that will meet their strategic aims • Utilise non-traditional locations and venues for their activity • Have a high level of confirmed partnership funding for the whole life of the project rather than just one year. Creating a sporting habit for life 31
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