FY 2019 Budget Workshop Agency for Economic Prosperity May 22, 2018
Outline • Overview of Agency/Offices – Overview – Organizational Chart – Overview of Individual Offices • Accomplishments • Efficiencies • Benchmarks (Volusia, Seminole, Orange, Osceola, Polk, Sumter, Marion) – Proposed Office Budget – Departmental Budget 2
Agency for Economic Prosperity Erika Greene, Interim Executive Director 3
Overview Agency for Economic Prosperity The Agency for Economic Prosperity provides assistance and manages services for both the businesses of Lake County and its visitors. We work with numerous partners to support business in Lake County. 4
Organizational Chart Agency for Economic Prosperity Agency for Economic Agency for Economic Prosperity Prosperity (13.5 FTEs) (3 FTEs) Office of Fairgrounds & Office of Visit Lake Office of Elevate Lake Events Center (3.5 FTEs) (5 FTEs) (2 FTEs) 5
Office of Elevate Lake Erika Greene, Interim Executive Director 6
Overview Office of Elevate Lake The Office of Elevate Lake serves as a liaison between companies and government with the goal of creating a business-friendly environment and quality jobs for the residents of Lake County. 7
Organizational Chart Office of Elevate Lake Agency for Economic Office of Elevate Lake Prosperity (5 FTEs) Executive Director Office of Elevate Lake Office of Elevate Lake Director Associate Director (1 FTE) (1 FTE) Manager, Business Development (3 FTEs) 8
Accomplishments Office of Elevate Lake Elevate Lake services follow the Economic Action Plan : – Ensure Lake County remains business friendly – Promote cooperation and coordination between County and municipalities – Workforce development – Business retention and expansion – Support start-ups and entrepreneurs – Business recruitment and attraction – Protect and improve the quality of life of Lake County residents 9
Accomplishments Office of Elevate Lake Northwest Northeast • Fruitland Park • Astatula • Lady Lake • Astor • Leesburg • Eustis • Howey-in-the-Hills • Tavares South • Mt. Dora • Clermont • Umatilla • Groveland • Mascotte • Minneola Business Opportunity • Montverde Center Locations 10
Accomplishments Office of Elevate Lake Contractual Relationships: • Business and Event Recruitment – Orlando Economic Partnership: • Primary Service Offering: Business Attraction • Business Opportunity Centers – Small Business Development Center: • Primary Service Offering: Business Consultation, Training and Seminars 11
Accomplishments Office of Elevate Lake • Chamber & Business Roundtables • Summer Tech Campaign • 4 Corners Area Council Bus Tour • Manufacturing Month • Economic Development Ad Valorem Grant • Obassador Tour • Leesburg Sea Plane Agreement • Summer Youth Program • Teachers in Industry Institute • FLVEC contract/web presence 12
Accomplishments Office of Elevate Lake • 4 Corners Area Council bus tour furthered the collaboration and communication between Lake, Orange, Osceola and Polk Counties for the betterment of the 4 Corners community. • Economic Development Ad Valorem Grant incentive program targeted new and existing Lake County businesses. • Teachers in Industry Institute is a Lake County Schools initiative connecting select teachers with Lake County businesses. • Social Media campaigns: – Summer Tech – Manufacturing Month – Obassador Tour 13
Efficiencies Office of Elevate Lake • Rebranded Economic Development Division to Office of Elevate Lake • Office of Elevate Lake and Public Works facilitated joint city team meetings 14
Benchmarks Office of Elevate Lake Total Budget (FY17) $10,000,000 $9,344,956 $8,516,044 $9,000,000 $8,000,000 $7,494,926 $7,000,000 $6,404,120 $6,000,000 $5,000,000 $4,000,000 $2,570,779 $2,494,131 $3,000,000 $2,000,000 $1,382,882 $1,000,000 $498,855 $0 Lake Marion Orange Osceola Polk Seminole Sumter Volusia 15
Benchmarks Office of Elevate Lake Funding for Supporting Functions (FY17) $8,000,000 $7,129,980 $7,051,336 $7,000,000 $5,624,000 $6,000,000 $5,000,000 $4,000,000 $2,921,565 $3,000,000 $2,000,000 $1,332,882 $1,000,000 $442,193 $452,438 $67,708 $0 Lake Marion Orange Osceola Polk Seminole Sumter Volusia 16
Benchmarks Office of Elevate Lake Number of Businesses (FY17) 45,000 41,011 40,000 35,000 30,000 25,000 20,000 14,749 12,989 14,065 15,000 8,193 7,980 10,000 6,682 1,780 5,000 0 Lake Marion Orange Osceola Polk Seminole Sumter Volusia 17
Benchmarks Office of Elevate Lake Budget per Business (FY17) $1,200 $1,122 $1,000 $800 $609 $600 $493 $400 $322 $280 $228 $169 $169 $200 $0 Lake Marion Orange Osceola Polk Seminole Sumter Volusia 18
Proposed Budget Office of Elevate Lake FY 2018 FY 2019 Adopted Budget Proposed Budget % Change Personal Services $492,855 $573,213 16.3 Operating Expenses $443,128 $396,753 -10.5 Capital Outlay $0 $0 0 Grants & Aids $236,754 $235,000 -0.7 Reserves $0 $0 0 Total Expenditures $1,172,737 $1,204,966 2.7% • Funding Source – General Fund - 100% • Grants & Aids include $85,000 for Wellness Way Technical Consulting and $150,000 for BOC Program • Decrease in Operating Expenses primarily due to sponsorship level with Orlando Economic Partnership 19
Office of Visit Lake Kathy Pagán, Associate Director 20
Overview Office of Visit Lake The Office of Visit Lake is responsible for a host of functions to promote and help strengthen the local tourism industry. 21
Organizational Chart Office of Visit Lake Agency for Economic Prosperity Office of Visit Lake Executive Director (3.5 FTEs) Office of Visit Lake Associate Director (1 FTE) Manager, Sports Manager, Tourism Tourism Associate Development Development (0.5 FTE) (1 FTE) (1 FTE) 22
Accomplishments Office of Visit Lake • Marketing & Advertising: – Hired Akers Media and Watauga Group to serve as the County’s Tourism Advertising Agency • TDC Event Sponsorships: – Total Events Sponsored - 124 – Total Sponsorship Funds Awarded - $712,647 – Economic Impact - $268,569,486 • TDC Co-Op Marketing: – Total Co-Op Marketing Campaigns -15 – Total Co-Op Marketing Funds Awarded - $46,580 23
Accomplishments Office of Visit Lake • New marketing initiative launched along with corresponding promotions featuring “Real Florida. Real Close.” • Visit Lake experienced significant success with the new brand, i.e. social media presence increased by 750% • Sporting events hosted over 300 teams and thousands of athletes (all levels and ages) from around the country 24
Accomplishments Office of Visit Lake • Capital Projects: – Executed interlocal agreements for construction of the Lake County Disc Golf Trail – Executed the lease amendment for Hickory Point Beach to move forward with the construction of the Fieldhouse 25
Accomplishments Office of Visit Lake • Events Hosted: 5 th Annual Wings & Wildflowers Festival; Leesburg – – BASSMASTER Southern Open #1; Leesburg – Bass Pro Shops Big Bass Tour; Tavares – Fishing League Worldwide (FLW) Tour; Leesburg – NCAA DIII Men’s Golf National Championship; Howey-in-the-Hills – NAIA Softball World Series; Clermont – American Beach Tour Junior National Championship; Tavares – USA Canoe/Kayak Sprint National Championship; Clermont 26
Efficiencies Office of Visit Lake • Continued to update and streamline the Tourism Sponsorship funding process and application • Worked more closely with municipalities for events and capital projects; i.e. Lake County Disc Golf Trail • Launched new themed landing pages for niche markets, such as LakeBigBass.com, VisitLakeFL.com/antique, SportsinLakeFL.com and LakeCountyDiscGolfTrail.com to provide a user-friendly visitor experience • Enhance and invest in the efforts of our tourism partners 27
Benchmarks Office of Visit Lake TDT Revenue (FY17) $ 254,942,009 $ 51,643,192 $14,000,000 $11,421,293 $12,000,000 $10,622,326 $10,000,000 $8,000,000 $5,275,894 $6,000,000 $3,163,860 $4,000,000 $2,922,715 $2,000,000 $719,518 $- Lake Marion Orange Osceola Polk Seminole Sumter Volusia
Benchmarks Office of Visit Lake TDT Tax Rate (FY17) 7% 6% 6% 6% 6% 5% 5% 5% 4% 4% 4% 3% 2% 2% 1% 0% Lake Marion Orange Osceola Polk Seminole Sumter Volusia
Benchmarks Office of Visit Lake Promotional Budget (FY17) $51,300,000 $18,862,465 $14,000,000 $12,000,000 $10,000,000 $8,281,175 $8,000,000 $6,000,000 $4,000,000 $2,141,947 $1,174,873 $1,655,803 $2,000,000 $650,000 $275,671 $- Lake Marion Orange Osceola Polk Seminole Sumter Volusia
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