From small and local To large and global 1 MapsPeople in short - PowerPoint PPT Presentation

From small and local To large and global 1

MapsPeople in short MapsIndoors Google Maps Platform MapsPeople IP Google Premier Partner ● ● Subscription based Subscription based ● ● Early stage market Strong market growth ● ●

The journey - Part 1 1997 2013 1897 1991 2005

The journey - Part 2 2013 Close down? 2014 Reboot

Focus Core Business Scalability Recurring Revenue

Problem “ 92 % of airport passengers would definitely use or consider using Confusion mobile airport navigation” “Where do I go?” Source: SITA 2016 Loss of revenue for “1 in 2 shoppers prefer to use the venue owners Frustration their own device for navigating “Where do I buy to an item in- store” and my new Jimmy Choo’s?” Source: Deloitte Digital Lower productivity for management “Workspace optimization is Time consumption one of the most important IT “ Why waste my time?” focuses these years” Source: KPMG

Solution – increasing revenue and productivity Guiding all the way MapsIndoors Open platform Navigation Platform (Proprietary software) Easy maintenance Data analytics

Market potentials Software tools $13.5B Est. market potential 2022 CAGR of 42% Source: Markets and Markets

Competitive position Flexibility MazeMaps Jibestream (N) (CA) Here Venues Connexient Visiglobe Functionality (Micello) (USA) (F) (USA) Spreo (USA) LocusLabs Meridan (USA) (USA) Cartogram (USA)

Recurring revenue 2021b: ARR gross profit of €11.7M MapsIndoors 2021b: Google Maps ARR gross profit of €2.7M 2017 2018 2019 2020 2021 Google Maps licenses MapsIndoors Navigation Platform SaaS – RESELLING, SaaS – PROPRIETARY SOFTWARE Nordic Global 25% Y-on-Y growth +100% Y-on-Y growth

Ambitions If you aim higher than you expect, you could reach higher than you dreamed Richard Branson

Ambitions Vision Indoor Navigation Market leader

Go-To-Market Plan 2014 – Proof of Concept 2015 – Proof of Business 2016 – Proof of Scale 2020 - APAC ● Establish APAC office 2019 - US ● Enroll 5 APAC Partners 10 US key customers ● ● Regional partner training, co- Enroll 5 OEM partners marketing & co-sales ● 2018 - Europe ● Regional partner training, co- ● Global partner campaigns marketing & co-sales ● Focus markets - UK, DACH, ● Global partner campaigns Benelux, France, Nordics ● Prepare APAC entry ● Enroll 5 EU partners ● Deploying global marketing Partner training, co-marketing ● & co-sales Establish Austin office ●

The team ● Strong and experienced management ● Strong experts in the board ● Committed employees

Success Metrics ● Daily business / Business Development ● Lean transformation ● Digital business processes ● English as corporate language ● Clear marketing strategy - Demand generation ● Clear sales strategy - Partner based ● Funding

Funding

The journey - Part 3 2013 Close down? 2014 Reboot (PoC) 2015 Focus (PoB) 2016 Explore (PoS) 2017 Speed Up 2018 Jump

Experiences ● Aim high to hit high ● Build a strong team ● Use the business plan as an active tool ● Use strong brand as launching pad ● Secure muscles for execution

Thanks for listening! Contact Michael Gram, CEO mg@mapspeople.com +45 5374 0900